GTM Engineer School Podcast

Listen now | The founder of HyperGrowth Partners unpacks why hybrid GTM teams beat full automation, why true AI adoption stays under 1%, and why the next decade belongs to the Olympist of every field. About our guest — Guillaume Cabane Guillaume “G” Cabane is the founder and general partner of HyperGrowth Partners, where he and his team work hands-on with companies like Ramp, Neon, Zapier, AirOps,...

Listen now | The co-founder and co-CEO of Sendoso unpacks the full ZIRP-to-agents arc, why physical mail still cuts through in an AI-saturated world, and how to plan teams when capability replaces headcount. About our guest — Kris Rudeegraap Kris Rudeegraap is the co-founder and co-CEO of Sendoso, the sending platform that lets revenue teams trigger physical gifts, direct mail, and branded swag ri...

Listen now | The CEO of FullEnrich unpacks why one data vendor is never enough, how cold calling still wins when the list is right, and why audience-first beats GTM-engineering-first. Brought to you by This could be your logo ! Reach out to Jared to sponsor the next episode of this podcast and reach 5000+ modern GTM operator and founders. About our guest — Benjamin Douablin Benjamin Douablin is th...

Listen now | The VP of Marketing at Airbyte unpacks why every company is now a go-to-market company, the warm outbound playbook that doubled pipeline, and what separates the operators worth hiring in 2026. Brought to you by This could be your logo ! Reach out to Jared to sponsor the next episode of this podcast and reach 5000+ modern GTM operator and founders. About our guest — Mario Moscatiello M...

About our guest — Eoin Clancy Eoin Clancy is the VP of Growth at AirOps, the AI search and content engineering platform powering content workflows at companies like Webflow, Ramp, and Notion. He came up through the same GTM engineering path our audience is on — six years at Telnyx going from growth engineer to head of growth, then founded Build AI First in late 2023. At AirOps, Eoin scaled the com...

About our guest — Kevin White Kevin White is the head of marketing at Scrunch AI, where he's building visibility infrastructure for the post-LLM web — analytics and optimisation that show brands how they're being represented inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Before Scrunch, Kevin spent a decade marketing for the companies that defined the modern operator stack — Common R...

About our guest — Zach Vidibor Zach Vidibor is the co-founder and CEO of Octave, the first context engine built specifically for GTM teams. Think of Octave as a GitHub for your go-to-market context — a structured home for your ICP, your value props, your competitive opinions, and every piece of institutional knowledge that should shape how AI and humans represent your company in market. Before fou...

About our guest — Yash Tekriwal Yash Tekriwal is Head of Education at Clay, where he builds the programs, content, and partnerships that help GTM operators learn one of the most powerful — but complex — tools in the modern stack. Before running education, he was Clay's first founding GTM engineer, building out the core sales process, demo tables, and custom POC model that supported the company's b...

About our guest — Laurens Nys Laurens Nys is the founder of GTM Sigma, a studio that builds AI-led GTM systems. He is a prominent voice in the GTM engineering community, known for his practical job descriptions for the role and his advocacy for dynamic, signal-based TAM lists. Laurens is an expert in N8N a workflow automation tool, and uses it to create powerful and efficient GTM motions. He is pa...

About our guest — Nico Druelle Nico Druelle is the founder of The Revenue Architects, a consultancy that helps B2B SaaS companies build and scale their revenue engines. He is a leading voice in the GTM engineering community, recognized for his early advocacy of the role and his expertise in building signal-driven GTM motions for companies like Attention, Descript, and Preply. Before launching The...

About our guest — Jason Pulliam Jason Pulliam is a fractional CMO and founder of Vitality Marketing Firm, specializing in helping early to mid-stage B2B companies ($1-20M revenue) develop differentiated messaging and execute high-ROI outbound campaigns. As one of Octave’s most vocal power users, Jason has built a reputation for diving deep into deliverability, leveraging AI for prospect research,...

About our guest — Patrick Spychalski Patrick Spychalski is co-founder of The Kiln, a skunk works collective of GTM experts, data scientists, and former Clay employees that turns messy RevOps data into revenue engines for SaaS teams. He's a bonafide Clay OG who spent two years at Clay running their early partnership program and now drops marathon-length Clay table teardowns on LinkedIn. Beyond his...

About our guest — Kellen Casebeer Kellen Casebeer is founder of The Deal Lab, a Smartlead Certified Partner and Clay Certified Expert agency helping B2B companies achieve message-market-fit through systematic outbound testing. He runs the weekly Clay Cafe open office hours and shares GTM engineering teardowns with his growing LinkedIn following. Before launching The Deal Lab, Kellen's diverse back...

About our guest — Josh Whitfield Josh Whitfield is founder of Content Marketing Media (CMM), the only agency globally certified across Clay, Instantly, HeyReach, and Octave—the four cornerstone platforms powering modern outbound strategy. He's also building Signaliz.com while sharing innovative GTM workflows and AI agents across LinkedIn and X. Before diving into go-to-market engineering, Josh spe...

About our guest — Wesley Hoang Wesley Hoang is co-founder of Cymate, a B2B lead gen agency that leverages tailored automations and AI to scale pipeline. He's also founder of Akaiza, an ops hub for go-to-market teams to streamline outbound campaign operations from deliverability to analytics. Before building GTM engineering workflows full-time, Wesley held engineering roles at Twitter, Apple, and E...

About our guest — Bobby Offterdinger Bobby Offterdinger is CEO of TAM to Target, a full-service outbound agency offering fractional SDR and go-to-market services across multiple B2B verticals. A former teacher turned GTM systems architect, Bobby has evolved his agency from email-only campaigns to building complete go-to-market operating systems for clients. He currently operates in the K-12 space...

About our guest — Jorge B. Macías Jorge Macias is an industrial engineer turned GTM engineering wizard who scaled the first Puerto Rican YC-backed startup from zero to $3M ARR. He's now a go-to-market engineering consultant and advisor helping B2B SaaS companies turn messy data into synchronized revenue engines. Jorge operates and advises multiple startups on sales, PLG, and GTM engineering while...

I sat down with Jared Brickman to find out what he’s been learning from having helped half of the 550 Insight Partners portcos implement AI to drive more growth and efficiency Here are 10 key lessons learned. 1. Buying Tools Isn’t a Strategy Too many leaders assume that buying ChatGPT or Copilot and handing it to their teams will yield breakthrough performance. It won’t. Brickman emphasized that r...