GTM Disrupted with Mike Smart

In a recent interview GTM Disrupted host Mike Smart sat with Sangram Vajre, best-selling author and Co-Founder/CEO of GTM Partners, a data driven go-to-market analyst firm to chat about the urgent need for B2B companies to modernize their go-to-market functions. Sangram shares his experience and insights on how to use a go-to-market framework to scale a company at every stage to sustain growth. Hi...

GTM Disrupted host Mike Smart reconnects with Jesse Lujan Vice President of Product at Ascend a leading a leading provider of Accounts Payable (AP) automation solutions for medium and large enterprises. Jesse shares his insights on the evolution of an organization from legacy on-prem to a multi-tenant business model and ultimately to being product-led. Jesse emphasizes the essential ingredient of...

GTM Disrupted host Mike Smart interviews Brian Utz Sr Director of Global Product Management at Sopheon, a leading innovation platform for innovation, product, and project professionals. Brian brings a diverse product management background, having built products and solutions for retail, finance, and now for the enterprise. He shared that his experience in the B2B and B2C domains provides a set of...

Mike Smart of Egress Solutions has an exhilarating discussion with successful entrepreneur Esben Friis-Jensen. He is working on his second start-up in less than 10 years. Esben adds a unique perspective on the product-led growth (PLG) initiative with offers his thoughts on how the enterprise software business will shift and change in the future. We discuss the progression of PLG and how it will ch...

Mike Smart of Egress Solutions sits down with Kavita Ganesan, PhD founder of Opinosis Analytics and author of “The Business Case for AI: A Leader’s Guide to AI Strategies, Best Practices & Real-World Applications.” Kavita brings key insights and ideas about how enterprise and mid-market software companies can apply an AI mindset to have greater success layering AI capabilities and tools into n...

In this episode Mike Smart of Egress Solutions interviews Jim Ewel, Trainer, Coach, Author of The Six Disciplines of Agile Marketing and Co-Founder of the Agile Marketing Alliance. Jim Ewel shares insights from his most recent book "The Six Disciplines of Agile Marketing" on how to improve employee engagement, customer success and business outcomes through embracing the practices of busi...

In this episode Mike Smart of Egress Solutions interviews Alex Gammelgard, a go-to-market and product marketing leader and expert with extensive background in B2B and B2C GTM strategy and execution. Gammelgard describes her unique path to achieve GTM career success and how she continues to differentiate herself. She emphasizes that during our current times of uncertainty and coping with macro-econ...

Nils Davis, the author and podcast host of "The Secret of Product Management," jumps onto Mike Smart's show GTM Disrupted to discuss the vast world of product management, product writing, sales, software tooling, and go-to-market strategies. Davis emphasizes that successful product management and go-to-market strategies requires a comprehensive grasp of the customer experience, along with the comp...

In this interview, Mike Smart of Egress Solutions interviews Phil Montgomery, General Manager for Security Product Marketing GTM at Microsoft, discussing his vision for the future of technology and how the principles of go-to-market will change as the market evolves. Montgomery emphasizes the importance of innovation and collaboration in driving progress between various departments in order to sec...

Mike Smart of Egress Solutions discusses with Chad McAllister the extensive experience in go-to-market and company effectiveness. Chad is a seasoned business strategist, and his insights into these areas are invaluable. Together, they look into Chad's approach to go-to-market strategy and how he has helped companies successfully bring products to market. From developing a clear value proposition t...

Mike Smart of Egress Solutions sits down with Wayne Cerullo's of B2P Partners to learn of his extensive experience in B2B SaaS marketing while promoting his book, B2P Partners. Wayne is a recognized thought leader in the industry, and his insights into product marketing are invaluable. Wayne's book, B2P Partners, outlines the shift from B2B to B2P (Business-to-People) marketing. This approach emph...

For Yasmeen Turayhi, diving into the topic of product marketing and B2B SaaS is a breeze given the fact that she has established an authority in these fields. Yasmeen has extensive experience in product marketing and B2B SaaS. She's known for collaborating with cross-functional teams to ensure the product meets the needs of enterprise customers. Mike Smart of Egress Solutions learns from Yasmeen t...

GTM Disrupted is LIVE! Mike Smart of Egress Solutions formally introduces himself in this complete telling of his backstory, credentials, and expertise. Product Marketing and the world of technology has been a passion of Mike Smart's for some time now. Mike sets the stage for the constantly changing times that we live in. The product marketing world is consistently being disrupted. With enthusiasm...

The pace of change has never been faster and yet it will never be this slow again. For the tech world, the rules for product and market success are continuously being disrupted. It is hard for product managers and product marketers to see clearly the radical changes that will impact product and market direction. Mike Smart of Egress Solutions sits with product marketing and product management lead...