Murtaza Kumail Abbas

GTM Bantercast

Business EN ↓ 3 episodes

The Guideline For Strategy, Funnel & Topline Savannah & Murtaza talk about all things Go To Market. Savannah brings the perspective from her fast growing experience as a high performing sales professional and Murtaza shares the strategic lens from his decades of experience in GTM leadership.

Author

Murtaza Kumail Abbas

Episodes

Meet Claudette - Savannah's AI Coach 03.06.2026 17:06

The conversation explores the development of an AI-powered call coaching tool and the process of building a personalized sales coach. It covers the exploration of AI capabilities, the setup and customization of the AI tool, the analysis of call transcripts, coaching and feedback, integration with other platforms, and future plans for the tool. Takeaways AI-powered call coaching Building a personal...

Sales & CS Sitting In A Tree R-E-V-E-N-U-E (Finally!) 22.04.2026 1:02:59

The conversation delves into the evolution of customer success, the journey of LeeRon, the shift in customer success focus, qualification and discovery in sales, the impact of sales on customer success, defining and revisiting ICP, and the role of customer success and the future of CS. It explores the importance of value beyond the platform and the distinction between relationship and value in bus...

The Human Touch AI Can't Replace 29.03.2026 35:12

The conversation explores the impact of AI on sales and job security, emphasizing the need to embrace AI for its benefits. It delves into the evolution of work with AI, its role in sales efficiency, and the limitations and future of AI in sales. The discussion also addresses concerns about AI and highlights the changing landscape with AI. Takeaways Embracing AI for its benefits The human touch in...