Growth Unlock

In this episode of Growth Unlock, Aki Yamazaki, CMO of Peak Cocktails, discusses the innovative approach of the brand in the non-alcoholic beverage market, focusing on athletic performance and recovery. Aki shares insights on identifying market gaps, the science behind their ingredients, effective marketing strategies, and the importance of consumer education. #growthunlock #growth #peakcocktails...

In this episode of Growth Unlock, Marcel interviews Peter and Jure from Mountain Drop, a premium Shilajit company. They discuss the journey of building a brand focused on quality and customer feedback, the importance of innovative product development, and effective marketing strategies. The conversation also touches on the balance between discounts and brand integrity, the role of customer educati...

In this episode of Growth Unlock, Marcel interviews Michele Barrack, the founder of Lice Lifters, a franchise specializing in non-toxic lice treatment. Michele shares her personal journey of creating a niche brand, the challenges faced during the pandemic, and the strategies implemented for rapid growth. The discussion covers the unique aspects of their treatment methods, marketing strategies, the...

In this episode of Growth Unlock, Eric Bandholz, founder of Beardbrand, shares his journey from financial advisor to entrepreneur, discussing the evolution of his brand, the importance of customer engagement, and the challenges faced in the e-commerce landscape. Eric emphasizes the significance of building a lifestyle business that aligns with personal values, adapting to customer needs, and lever...

In this episode of Growth Unlock, Chloé Kfoury, head of marketing at Orient 499, shares her journey into the world of marketing and craftsmanship, emphasizing the importance of storytelling, cultural fusion, and sustainability in luxury branding. She discusses the unique artisan collaborations that define Orient 499's products and the brand's commitment to preserving traditional crafts. Ch...

In the 10th episode of Growth Unlock, Stephen Paul shares his story, emphasizing a human-centric approach that prioritizes empathy and connection with clients. He discusses the importance of coaching beyond traditional accounting services, building authentic relationships, and identifying ideal clients. #growthunlock #growth #accountancy #human-centric #coaching #businessdevelopment #idealclients...

In this episode, Niccolò Bencini, co-founder and CEO of Barberino's, shares insights into the luxury men's grooming industry, discussing the brand's journey from a single shop in Milan to expanding into the U.S. market. He highlights the importance of creating a unique customer experience, navigating regulatory challenges, and leveraging both online and offline marketing strategies. Ni...

In this episode of Growth Unlocked, Marcel interviews Michael Goss, a seasoned entrepreneur with a wealth of experience in various industries. They discuss Michael's journey as a second-generation entrepreneur, the importance of customer education in business, and the innovative strategies employed by his current company, MaxxaLive. Michael emphasizes the significance of building genuine relat...

In this episode of the Growth Unlock, Marcel interviews Jamie Roach, a director at JWR Accountants. They discuss Jamie's journey from aspiring footballer to successful accountant, the evolution of client advisory services in the accounting industry, and the importance of embracing technology like AI and automation. Jamie shares insights on improving profit margins for clients, effective client...

In this episode of Growth Unlock, Marcel interviews John Lovell, Managing Director of Lovell Consulting, a specialist in capital allowances. They discuss Joel's journey into the field, the complexities and benefits of capital allowances, current trends in commercial properties, and the importance of having a specialist in capital allowances. Joel shares insights on the future of the market, th...

In this episode, Marcel interviews Gilad Bechar, the founder and CEO of Moburst, a mobile growth agency that has scaled significantly over the years. They discuss the evolution of client acquisition strategies, the impact of AI on marketing, challenges in maintaining quality while growing, and the importance of team structure across different time zones. Gilad shares insights on integrating AI int...

In this podcast episode, Marcel interviews Tanya, the Vice President of International Growth and Better Media at ShowHeroes Group. They discuss the company's innovative Better Media framework, which emphasizes sustainable advertising, data ethics, and local content production. Tanya explains how ShowHeroes differentiates itself from major advertising platforms by producing its own content and ensu...

In this episode, Marcel interviews Pierre Fertout, Chief Sales Officer at Weglot, discussing the company's innovative approach to website translation and the unique challenges of the European market. Pierre shares insights on building a high-performing sales team, leveraging partnerships, and the synergy between sales and marketing. He emphasizes the importance of ethical selling, adapting strateg...

In this episode, we interviewed Carole Winqwist, CMO of GitGuardian, on the complexities of B2B marketing in the cybersecurity space. We talk about the importance of aligning sales and marketing efforts, the challenges of attribution in long sales cycles, and the necessity of creating valuable content. Carole also shares insights on effective marketing channels, the future of marketing trends, and...

In this episode, Marcel interviews Andrei Beu, the commercial director at Gamingtec, discussing the company's expansion into emerging markets, particularly in Latin America. Andrei shares insights on the unique challenges faced in these regions, the importance of localization, and the strategies employed to acquire new clients. He highlights success stories from Europe and Africa, the significance...