Growth Think Tank

Every entrepreneur I know wants to make a difference in the world yet they also want to build a life of freedom along the way. Laura Roeder did just that! After college, her career started in web design, but in 2008, the social media craze pulled her in a new direction. We talk about mindset issues and even the fears Laura faced on her journey to a business centered around "freedom". Learn from La...

Every expert can give you their "opinion" of the critical elements of business success. The truth is there are many critical elements that every business owner must master to grow and stabilize their business. Today, we dive into "follow up" with Patty Farmer who has a defined process for re-connecting with people to build a strong network of relationships. Patty is a master at building deep relat...

The success of your business comes down to the number of quality conversations you are having. In my 20+ years experience in sales and growing my own companies, all the key elements came down to how good are you at conversations. Today we talk about what you are REALLY selling…it is NOT your services, programs, and packages. Listen in to find out what it is and get the 4 parts to to help you with...

If you do not have the business you want or dream of…this interview is for you. Kim Walsh-Phillips shares her journey from crying in your car after working 10 years to build her business to doing over a million in revenue. Kim's story really touched a nerve with me as she talks about the difficulties she has chasing prospects and not having a clear ROI for the work she did do. We dive into the spe...

Marketing is a critical component to business success. In it's simplest terms, marketing is all about awareness and attention. Well, Tad Hargrave totally gets it and today we dive DEEP into niching. I am on a mission to interview everyone that has a book on "niching" and that includes the pending publishing of Tad's new book "The Niching Spiral". We go back to the time before Tad had his niche and...

You will be able to relate Matt's journey if you have ever had hard times. I know I have. Matt lost it all many years ago by not seeing the SHIFT in the music business. Even though he tells the story of bagging groceries for a friend…he did not let that keep him down. Matt leaped into real estate and through a few pivots there, he has built a strong business with multiple streams of income. You ar...

Success in business does not require a website or a big marketing budget. In today's episode, I am talking with Luke Charlton who coaches other coaches on how to focus on relationships. Specifically we talk about strategic relationships that can fuel your business to a new level. Luke shares with you tips about small, intimate events that can put you in a room full of the right people for your bus...

Many digital agency owners attempt (in the very beginning…or longer) to take any client that has money. They want the experience and they want to get a portfolio. But commonly this leads to a path down the wrong road. Even if you are not a digital agency, you can benefit from today's interview. Gary George started his agency in 1998 and began to focus on his network in the music business. Discover...

Becoming known in today's marketplace requires you to be crystal clear on who you are and who you serve. This is all about creating a personal brand. When you think of virtual assistants, you likely think of today's guest, Chris Ducker. Chris has positioned himself as an authority in the area of outsourcing (which includes virtual assistants) and that has led him "out of the trenches". Chris has g...

This one will blow you away on how important it is to be clear about your business direction. We kick off with the importance of WHY you do what you do…WHY you serve the people you serve. Matthew Goldfarb is a master at messaging and he shares with you his insights to create a clear and compelling message in all you do. The statement "the money is in the clarity" really is all parts of your busine...

In more than 30 episodes at Leaders in the Trenches, we have talked about "target market" and the value that it offers the companies that really understand the audience they serve. We have talked to coaches, consultants, designers, marketers, authors, speakers and more to hear of their struggles before knowing their target market and the successes after the WORK to discover their own target market...