Growth Think Tank

Niching is the #1 way I know to set a solid foundation to establish your brand. It is all about positioning yourself as the authority and standing out from the crowd around you. Susan Friedmann, the author of "Riches in Niches", an international best selling book shares amazing wisdom here in this episode. Susan talks about the fears that keep people from finding their profitable niche. Get the sh...

Most conferences are usually structured the same. We walk way with tons of useful information, but rarely do we build lasting friends or more importantly, transform our businesses because of attending these events. Think back on the last conference you attended…what have you applied to your business? How about the stack of business cards you collected there that just sits on your desk? Get the sho...

Failure is part of business . Failure is something that all of us have faced. Even the millionaires and billionaires of our society have encountered failure .Today , we talk with Nick Unsworth who shared how he overcame eleven failures before he found success. Think about that for a second. Eleven times Nick had to face not being right and losing tons of money. But the key here is how he kept goin...

When you publish content on the web, it is searchable by everyone (fact). When you publish valuable content, it positions you as an authority (fact). When you publish crap…well, you get the point. David Meerman Scott, author of many books on Sales and Marketing like "The New Rules of Marketing & PR", talks about how content creation is changing. He shares specific insights that you can use to attr...

Every business owner I know understands that leadership is a key aspect of growth. Leadership is not the "command and control" type of approach to delegating. Real leadership is so much more. Our guest today is Janice Marturano, and she shares the four areas of leadership excellence in this interview. Plus, we talk about the two competencies of excellence in leadership. Janice spent more than 30 y...

Laser-like focus on your ideal client is essential to your business and your success. You must take the time to understand the inner workings of your audience so that you can serve them and add value to their lives. Most people believe they know their target market, but with exploration they see that they don't have the depth required to book yourself solid. Get the show notes for 064 Michael Port...

Getting RESULTS is not about luck.  It is about your strategy and execution.  To create the right strategy and execute it with effectiveness, you also have to have the right mindset.  This title says it all, because mindset is what shapes the strategies you believe are possible and the actions you take. Donna Cravotta is the CEO of Social Sage PR.  Donna shares her journey to success and specifics...

Some people dream of having a big audience or a huge tribe. While others know that journey starts with impacting a few. David Saltzman shares with you about his success of creating a podcast for a small audience (less than 6,000 downloads per month) after only 3 months. He got sponsorship on day 1 and continues to have sponsors that are extremely pleased with their support of the podcast and David...

This episode is not for business owners that want to be average or mediocre. It is for those special leaders that want to be different and separate themselves from the pack. It is all about "standing out" in your business so that you can attract better customers, get higher fees (profits), and make a greater impact. This episode gives the 7 strategies you need to be specific about if you want to S...

So many businesses tend to believe that they can serve anyone and everyone. However, if you listen to many episodes here at Leaders in the Trenches, you know that is a huge mistake. John Cote knew he wanted to focus his services and become a market leader in building websites, creating powerful marketing campaigns and getting amazing results for one target market. This journey has taken John to a...

Too many business owners look to their peers to see what they are doing and how they run their businesses. This thinking creates a whole lot of bland business that struggle, because they look exactly the same to buyers. Nicole K. Lundy is our guest today and she talks about the truth and lies of personal branding. Nicole escaped the corporate financial world to become and entrepreneur because work...

You probably have heard the words in this title before and maybe you have even said the words before "I know what to do, but I am just NOT doing it". Don't take my word for it, my guest today is Ben Krueger and I'm going to let him tell you why this is happening. Get the show notes for 058 Ben Krueger | How To Become An Authority In Any Industry Click to Tweet: Listening to an amazing episode on L...

Time is our most valuable resource. You can make more money, but you can't make more time. Discover the enemies to being productive and why "I D.I.D. I.T" is so important to getting more done. This episode is full of facts and insights plus some helpful tools and a practical exercise. Get the show notes for 055 Gene Hammett | Get More Done In Less Time Click to Tweet: Listening to an amazing episo...

How are you using Linkedin? Today we talk about ways that you can increase your effectiveness with this social platform to get more quality leads for your business (and some mistakes to avoid too). Josh Turner started a company called LinkedSelling to help business owners harness the power of Linkedin. Josh shares tons of practical and actionable today, but we also talk about how he saw this oppor...

Everybody who has ever started a business has struggled with THIS one thing.  Even today's guest, Sharon Lechter who has started multiple businesses as well as authored over 20 books ranging from children's books to financial literacy (including being one of the co-authors of "Rich Dad, Poor Dad", with Robert Kiyosaki), struggles with this one thing. Get the show notes for 057 Sharon Lechter | Eve...

Tons of business owners get it all wrong. They search for ideas about businesses and analyze business models. At the end of all this research, they usually get what they are looking for…but end up regretting it in the long run. Ryan Daniel Moran discovered it is best to think of the lifestyle that you want and search for opportunities that "fit" that lifestyle. Ryan discusses how he approaches lif...

Have you ever thought of taking the stage to share your insights and wisdom? Have you ever thought, "I want to talk to a group of people that can use what I know?" Have you stopped yourself because you don't know how to take the next steps? Get the show notes for 054 Joleene Moody| Finding Speaking Gigs, It is That Easy Click to Tweet: Listening to an amazing episode on Leaders in the Trenches wit...

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you. Matthew's path took a few years, but he knew getting that one anchor client in technology would lead to more value in his work as well as hig...

So many of the episodes on this show talk about the power of the niche. You might resist it now, but listen in to Matthew May share his journey of specializing his CPA powers on clients in the field of technology and let me know why it does not work for you. Get the show notes for 052 Matthew May | Niche, Niche, Niche – the Journey of The Tech CPA Click to Tweet: Listening to an amazing episode on...

Every business aims to get more customers (which is VERY important to keep the lights on) and most businesses seek to create raving fans. However, marketing in this new economy is actually about creating a "community" for ideal clients. This episode is about community and we talk with Katie Krimitsos about her journey to create communities around her business. Katie has been working for over seven...

Content Marketing is all the rage in marketing today. It's the strategy of creating valuable content that positions you as the authority in your market. Phil McGrath has built a business based on his passion for the idea of writing valuable content for people that crave it. Phil has been passionate about this topic for years and decided to fill a gap in the market to create valuable content for hi...

No more clones. No more being just like everyone in your industry. In episode 48, Kristen Brown shares how you can stand apart from everyone else by properly using a few simple aspects of branding. Kristen would know; after 15 years, she left corporate America to strike out on her own. Since creating and branding her own company, she has been featured on top radio and TV shows like "Live! With Kel...

Every entrepreneur knows the value of sales to their business. However, most misunderstand what sales is really. Today we talk with Jill Konrath the author of three books on sales. Jill talks about the mindset of successful sellers and specifically we talk about how to connect with people that are crazy busy. Sales is essential to business growth so this episode is a powerful lesson for you to mas...

We talk about mindset quite a bit here on Leaders in the Trenches…the reason is because it is so important. Mindset is the basis from which we make decisions, take action and lead our companies. Scott Duffy completely understands this, which is how he has been successful enough to take an idea to the point of selling it to Richard Branson. However, Scott had many failures along the way to success....

Everyone's journey to being an entrepreneur is a little bit different. However, I love the stories of finding a passion and making it your business. Adam Karwoski is one of those stories that follows a path to his own business. Adam develops social business strategies for corporate executives in the B2B space and he shares some great ways to listen in to your ideal prospects using social media. We...