Growth Talks: Growth Marketing Strategies & Insights

As you look ahead to 2026, what’s rising to the top of your marketing priorities? In this special episode of Growth Talks with Krystina Rubino , we highlight our favorite CMO insights on building brands that customers trust and love.  It's packed with insights on subjects all CMOs should be thinking about today, such as brand versus performance marketing, incorporating AI into your marketing strat...

The fastest-growing brands treat customer insight like a strategy—not just a survey. In this week’s episode of Growth Talks, CMO & Advisor, Matt Gehring joins host Tyler Elliston , founder and CEO of Right Side Up, to unpack what it takes to succeed in your first 90 days as a marketing leader. Drawing from his leadership roles at Dutch Pet , Everlane , and Rothy’s , Matt shares how to map the...

Every marketing leader should give their team an AI framework for rethinking how they work. In this week’s episode of Growth Talks , Vanessa Hope Schneider, Head of Marketing at Decript, joins host Tyler Elliston , Founder and CEO of Right Side Up, to break down how AI is becoming core to every marketer’s role and what that shift means for how modern teams operate. Drawing on her leadership experi...

When everyone can generate AI content, taste and storytelling are the new performance metrics. In this week’s episode of Growth Talks , Everett Butler , Head of Marketing at Lindy, joins host Krystina Rubino to unpack what it takes to bring a brand-new product category to market when there is no roadmap, no search volume, and no shared language. With over fifteen years of experience scaling teams...

If your messaging isn’t aligned with your product experience, you’re just buying churn. In this week’s episode of Growth Talks, Jordan Hwang , VP of Marketing at OpenPhone (now Quo) joins host Krystina Rubino to unpack how B2B marketers can adopt a smarter growth mindset; one that prioritizes product alignment, experimentation, and trust. With over 15 years of experience at fast-moving startups li...

Brand is the promise you make to customers and the experience you deliver every time. In this week’s episode of Growth Talks, Tamara Mendelsohn , former CMO of Eventbrite , joins host Krystina Rubino to share her marketing playbook for building brand value across every touchpoint. From designing scalable growth loops to tracking the metrics that actually matter, Tamara breaks down the core drivers...

Not everything that drives growth shows up in Google Analytics. IIn this week’s episode of Growth Talks, Matt Bahr , Co-Founder of Fairing, joins host Krystina Rubino how survey data is reshaping attribution, helping brands uncover what truly influences customer decisions in today’s complex media landscape. Drawing on 15 years of experience from leading global e-commerce at Master & Dynamic to...

Great work happens at the intersection of enthusiasm and conviction. In this week’s episode of Growth Talks , Mallory Contois, VP of Growth at Maven , joins host Krystina Rubino to discuss her marketing philosophy for building brands and communities that people love. Drawing on lessons from her time at Pinterest and Mercury , Mallory shares how a customer-first approach fosters genuine connection...

Marketing today should be a team sport. The companies that thrive are the ones who align product and brand around a shared mission. In this week’s episode of Growth Talks, Pranav Piyush , CEO of Paramark , joins host Krystina Rubino to share leadership strategies for aligning product, marketing, and finance to drive business success. As a former marketing leader at companies like BILL and Adobe, ...

Great brands are built on one big idea. And every campaign and customer touchpoint should connect back to that big idea. In this episode of Growth Talks , Katelyn Watson, CMO of Talkspace, joins Right Side Up Founder and host Tyler Elliston to share her marketing philosophy for building brands that last. Drawing on more than 20 years leading growth at companies like Nurx and Shutterfly, Katelyn re...

"The B2B market is constantly shifting. Your ability to innovate and pivot quickly defines your competitive edge.” In this episode of Growth Talks, we're joined by Cate Lochead, the former CMO o Snorkel AI whose career in B2B marketing leadership spans more than 25 years. She has held high-impact executive roles at companies like JumpCloud, DataStax, and Couchbase. Cate shares her proven strategie...

"You can’t talk your way into success, your product has to be wonderful, and customers have to love it." In the Season 2 premiere of Growth Talks , Jaleh Bisharat, fractional CMO at Skillshare, joins Right Side Up Founder and host Tyler Elliston, to share her CMO playbook built on two decades of leadership across companies like Eventbrite and OpenTable. She breaks down how CMOs can make an impact...

"It’s not just about selling a product. It’s about creating a feeling people remember—and humor makes it unforgettable.” In this special episode of Growth Talks with Krystina Rubino, we highlight our favorite growth non-hacks: the timeless strategies that drive real results, not just quick wins. It’s packed with smart insights, fresh perspectives, and valuable lessons for building lasting success....

"You can’t discount your way into building customer loyalty—you earn it through value and trust." In this episode of Growth Talks , Aaron Magness, SVP of Marketing at Full Glass Wine Co., joins host Krystina Rubino to share his journey from brand builder to ecommerce leader. He breaks down how to adapt your leadership style, leverage data to drive growth, and create personalized shopping experienc...

"There’s no magic bullet in marketing—just daily experimentation, measurement, and iteration." In this episode of Growth Talks , Michael Kaminsky, Co-founder of Recast, joins host Krystina Rubino to explore how marketers can rethink the way they measure success. Drawing from his early days at Harry’s, Michael shares how managing a lean media budget sparked his deep dive into media mix modeling and...

"Authenticity isn’t just a buzzword—it’s what makes customers believe in your brand." In this episode of Growth Talks by Right Side Up, Shruti Khatod, VP of Growth Marketing at Nutrafol, joins host Krystina Rubino to discuss the power of authentic storytelling in brand growth. Shruti shares how leveraging real customer stories and choosing the right influencer partnerships have helped Nutrafol bui...

“Sustainable growth isn’t just about hitting numbers—it’s about aligning efficiency with your business strategy and revenue model.” In this episode of Growth Talks by Right Side Up , Ian Yung, former SVP of Revenue at Tonal, joins host Krystina Rubino to share the real levers of sustainable growth. From navigating long purchase cycles to aligning teams for efficiency, Ian breaks down what actually...

“Marketing is the glue that connects teams, strategy, and execution—when done right, it drives the entire business forward.” In this episode of Growth Talks by Right Side Up, Branca Ballot sits down with host Krystina Rubino to break down how she went from mechanical engineer to marketing executive, building and scaling growth teams along the way. Branca shares her approach to structured experimen...

“Lifecycle marketing is integrated marketing focused on the natural use case. It’s about meeting customers where they are.” In this episode of Growth Talks by Right Side Up, Sean Collins joins host Krystina Rubino to share his journey from Army logistics officer to growth marketing leader. Sean discusses the evolution of lifecycle marketing, the importance of tactical patience, and how Bilt Reward...

“Research is key. There’s no hack for deeply understanding your customer’s decision set.” In this episode of Growth Talks by Right Side Up, Julia Steele joins host Krystina Rubino to share her journey from journalism to nonprofit marketing and her passion for creating impactful stories that move people to take action. Julia discusses the challenges and rewards of marketing in the education and non...

“Treat packaging like your entire marketing funnel—it’s a billboard, an ad, and a welcome series.” Shane Pittson, Co-Founder of So and So Venture Studio and former VP of Growth & Marketing (and first employee) at quip, joins Krystina Rubino on Growth Talks to dive into how incremental testing, creative optimization, and customer-centric strategies drove quip’s transformation from a DTC startup...

What did it take to drive growth in 2024? A mix of scrappy execution, data-driven decisions, and a whole lot of emotional intelligence. In this special wrap-up episode of Growth Talks, we’re bringing you some of the best moments from an incredible year of conversations with the sharpest minds in marketing. From uncovering untapped customer insights to mastering the delicate balance between brand a...

“B2B marketing is really human-to-human marketing. Don’t just talk to companies; connect with the people running the show.” Michelle Lisowski, Senior Director of Global B2B and Partnership Marketing at Uber, joins Krystina Rubino on Growth Talks to explore the art of balancing strategy with scrappy execution, fostering emotionally intelligent teams, and scaling B2B marketing efforts globally. From...

“Great brands, like great friends, are authentic and dependable—they stay true to themselves no matter what.” Sarah Crockett, Chief Marketing Officer at DSW, joins Krystina Rubino on Growth Talks to discuss how staying true to a brand’s core identity is the secret to navigating cultural shifts and customer expectations. In this episode, Sarah shares how her experiences with iconic brands like Burt...

“Often, brands forget that they’re not just speaking to ‘customers’—they’re talking to real people, like their own friends.”  Preston Rutherford, co-founder of Chubbies and Loop Returns joins Krystina Rubino on Growth Talks to share how his journey from tech startups to building a standout D2C brand was driven by a deep focus on authenticity and community. In this episode, Preston explores the bal...