Growth Maestros

In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management . We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth. You can find Vera on LinkedIn an...

In this episode, we speak to Sneha Shitut, product owner at Decathlon India about their omnichannel product strategy and how quickly they were able to roll out the signature, high-touch, offline customer experience onto the online platform, during the peak of the pandemic. We also discuss the change in buying patterns and preferences and the corresponding response, the role played by the product i...

In this episode, we talk to Data Strategy expert and Principal at Practico Analytics, Ruben Ugarte about the role of gut feeling and intuition in the world of data analytics, the right way to approach data with examples of analysis models, resolving delay in decision making due to time-consuming data collection process, addressing data shortage through concurrent thinking and data adoption lifecyc...

In this episode, we speak to Vivek Sundaram, Director of Product at Fancode by Dream 11, about product-led growth and how it translates to consumer brands and apps.  We also discuss: growth as a function, product-led growth as a model, and the role it plays in addressing omnichannel retention challenges resolving omnichannel retention challenges from the product perspective through use cases...

Lessons and Tips on Converting Free Users to Paid Subscribers with Insights from Major Industries Listen to Fouad Saeidi , Founder & CEO, App Growth Network as he speaks to Meagan White , Senior Director of Marketing, North America, MoEngage about converting free app users to paid subscribers while providing insightful use cases, tips, actionable strategies, campaign ideas, and much more!

Technology Industry In Spotlight: ASUS Vietnam's Growth Strategy & Importance of Digital Transformation In this episode, we talk to June Le, Marketing Director of ASUS Vietnam, about: growth in the industry since the peak of the pandemic trends and strategies for acquisition, engagement, and retention unique customer engagement initiatives like Republic of Gamers, and some successful campaigns...

Discover top ASO trends of 2021 across various industries and geographies, important app metrics to track, the impact of reviews and ratings on organic user acquisition, and other super fun stuff as we speak to Ilia Kukharev , Head of ASO at AppFollow .

In this holiday marketing episode, we speak to Jamie Gagliardi, Head of Marketing, Jimmy Brings, and discuss the proven channels, campaigns, and critical factors to framing an effective holiday marketing strategy. Click here to order our Holiday Marketing Guide for 2020. Read up on previous holiday season trends and how things have changed in 2020. Get in touch with our guest Jamie and the host Ra...

In this special holiday marketing episode, we speak to Vedanarayanan Vedantham , SME Business Head of Razorpay, and discuss the importance of earned media, determining the effectiveness of a channel before running ads along with other key insights, and suggestions for marketers. Click here to order our Holiday Marketing Guide for 2020.  Read up on previous holiday season trends and how things...

To help you navigate the unusual holiday season, we speak to Lomit Patel , VP of Growth at IMVU, and best-selling author of LeanAI. Learn the best practices, common pitfalls, proven campaign ideas/channels, and expectations from the gaming vertical. Click here to order our Holiday Marketing Guide for 2020 Read up on previous holiday season trends and how things have changed in 2020   &nb...

What does it take to build a thriving growth culture in an organization? What role does North Star Metric play in the long term success of a brand? Find the answers to these questions, as our guest for this episode, Sharad Harjai breaks down the bare necessities of a successful growth marketing team while deep-diving into the KPIs and the importance of identifying a North Star Metric early on. Sha...

With a decade-long experience leading marketing teams across verticals like news, gaming, and online grocery delivery, Sahil Deswal, Former Growth & Marketing Head at Times Internet, has worked with growth teams in various capacities. In this podcast, listen to Sahil as he breaks down the growth team culture, analyzes the key metrics, and talks about the importance of having a North Star Metri...

The online workout classes provided by Cure. Fit (through cult.live) has revolutionized home workout during the mandatory lockdown following the COVID-19 pandemic. Go behind the scenes and discover how the product was rolled out within tight deadlines, the unprecedented growth, and strategies on retaining the growth. Find out how the biggest health & fitness brand in the country caters to diff...

Join Daphna Gal, Head of Strategic Partnerships, SEAPAC, AppsFlyer, as she walks you through the rapidly scaling mobile ecosystem in Asia, growth in app marketing across the region, and key takeaways that companies in the West can drive from the East. Daphna also provides a sneak-peek into her daily work and how she made the switch from BI and analytics to managing strategic partnerships for AppsF...

In the first episode of Growth Maestros by MoEngage, we bring you an insight-packed session with Toan Ngo, Investor Relations at Logivan, Vietnam's fastest-growing logistics startup. Toan shares the learnings he implemented at Logivan, his marketing philosophy, the tools he relies on for churning out marketing wins and gives us a sneak-peek into his workday.