Growth Maestros

Consumer brands across verticals and geographies are now leading with an insights-led approach, becoming more customer-centric and analyzing behavioral attributes and customer action (within the app or website). This is where the modern-day, end-to-end martech stack comes into the picture. In today’s episode, we discuss how to choose the right engagement platform and create an effective martech st...

A modern marketing tech stack operates with many different platforms from CDPs to Engagement Platforms and more. Customer Data Platforms (CDPs) and Customer Engagement Platforms (CEPs) are often confused with each other. Some think it is a versus debate, an either-or situation, but that couldn’t be further from the truth. To shed more light on this topic, your host Rajarshi is joined by expert gue...

How do you build a modern-day ed-tech platform that encourages and equips learners to solve real-world problems? Find the answers as your host Shalini Devji-Jethwa , Director of Marketing, Europe, MoEngage, is joined by Aradhana Iyer Vohra , CEO, Neobael, and Elaine Chew , COO, Neobael . Discover how Neobael inculcates 21st-century skills in their learning modules designed for primary-aged learner...

Days of growing a business only on performance marketing are over. Organically reimagining commerce is the only way for digitally native brands to win by decreasing acquisition costs and delighting customers. The focus needs to shift from only customer acquisition to customer education and engagement, which in turn will reduce the acquisition costs drastically and brands like Good Glamm or Mamaear...

According to App Annie’s reports, mobile games are on track to surpass $120 billion in spending in 2021, growing 20% over $100 billion in 2020! But with high adoption, there seems to be a problem of even higher churn in the gaming industry. In this episode, we look at the high churn phenomenon in gaming, discuss the factors involved, and provide actionable tactics that can arrest this high churn....

According to the Global Brand Shopper Survey, 55% of shoppers said they would directly shop with the manufacturer rather than a retailer. And as much as 81% of consumers say that they would buy from a brand directly in the next five years. The major advantage of the D2C model is that you develop a deeper connection with your customers, build loyalty, and provide a superior brand experience and per...

In 2020 , global subscription revenue from the top 100 subscription apps excluding games, climbed by 34% year-over-year to $13 billion up from $9.7 billion in 2019 ! Apps are increasingly turning to subscription models as a means of monetization. But to develop into a successful business model, subscriptions must be supported by a clearly defined mobile growth strategy. In this session, your host...

Brands like Airbnb and Dropbox have made a fortune with effective growth marketing. While Airbnb reverse-engineered Craigslist forms and cross-posted listings, Dropbox offered extra drive space in exchange for referrals. Despite different approaches, what unites top brands like Airbnb and Dropbox is having an effective growth engine. In today’s session, we’re catching up with Dawn Verbrigghe , CEO...

In this episode, we discuss framing an email marketing strategy that converts and engages effectively. Join your host Rajarshi as he discusses email marketing with Elizabeth Pampalone , marketing expert, business consultant, international speaker, and host of the Absolute Marketing Podcast . Discover Elizabeth’s special approach to creating content for email marketing in a limited time frame....

In this episode, we’re looking at the festive season in the Middle East. We are joined by Shyam Sunder , Brand Marketing & Communications Consultant, and listed in the Top Marketers in GCC by Gulf Marketing Review. Shyam runs us through trends that have emerged in the retail and E-commerce space in the middle east, breaking down the impact of White Wednesday and similar shopping events, learni...

With the holiday season fast approaching, it is time to start planning an effective customer engagement strategy. But how can brands analyze and leverage data to create winning engagement strategies? And how can data analytics help in creating targeted campaigns, optimizing price, and reduce cart abandonment? Ruben Ugarte , Data and Decision Strategist, and ​​Principal, Practico Analytics joins yo...

In the UK alone, e-commerce sales have seen a record rise in 13 years with an increase of 36% . This indicates how busy the festive season 2021 is going to be! To peel back the layers on how the e-commerce and retail industry is preparing for the festive season 2021 and the emergent trends, your host Shalini speaks to Simon Calvert , Board Advisor, Future Today Retail Consultancy. Discover the tre...

In this episode, we’ll look at a data-driven approach to acing engagement during the holidays and the role played by ASO, especially for banking and fintech apps. Your host Rajarshi is joined by Simon Thillay , Head of ASO at AppTweak, and Hitarth Saini , founding member and Head of Marketing at Freo, for this episode. These experts shed light on what the holiday season means for fintech apps, a s...

It’s beginning to feel a lot like festivities! In this series of holiday special episodes, we'll catch up with experts and discuss what the holiday season 2021 looks like, the importance of data in framing engagement campaigns, key lessons to learn, and share actionable insights.  In this episode, we speak to Rajesh Pantina , Director, Marketing, Asia Pacific, InMobi, and discuss categories t...

Starting with 1 million users in June 2020, US-based mobile-only, challenger bank, Current stands at 3 million users a year later. Current has achieved this through its purpose-driven brand actions, honest and open communication, and brilliant usage of influencer marketing. In this episode, we speak to Adam Hadi, VP of Marketing at Current about the bank's influencer marketing strategy and underst...

In this episode, we’ll be looking at an effective Offline-to-Online (O2O) strategy, how it can provide a personalized and delightful customer experience, and how to build a cohesive omnichannel strategy to attract and retain customers. Joining us for the discussion is Lesley Hensell, co-founder and co-owner of Riverbend Consulting. Listen to the full episode for an interesting and insight-packed s...

In this episode, we will peel back the layers of Canva’s extraordinary organic growth and discover how their product-led approach drives that growth. You can also discover Canva’s free to paid conversion strategy, as we talk to Anshul Patel, Product Growth Lead, Canva We also break down the framework to approaching product-led growth for consumer brands, how to build growth teams from the ground u...

In the modern-day market, it has become essential for all verticals to offer a seamless and consistent cross-platform experience to users.  In this episode, we will try to peel back the layers on a connected customer experience merging the physical and digital channels, how brands can do so, along with use cases and examples from one of the biggest and most renowned fashion and lifestyle reta...

In this episode, we peel back the layers on Acquisition vs Retention and explore which should be your organization's growth lever. We speak to Abhishek Patil who handles Product & Growth at CRED and the Co-founder of GrowthX , about prioritizing retention while running on a constrained budget, blockers to prioritizing retention, and what impact it has on acquisition as a channel, CAC, and pric...

By the end of December 2020, $60-65 million worth of Bitcoin trades on average were happening in India, every day. Mumbai-based CoinDCX reported a stunning growth in user base from 150K to 400K investors in just 15 months! To discuss the marketing and communication strategies driving this massive growth, we have with us Ramalingam Subramanian, CMO, CoinDCX. You can reach Ramalingam on LinkedIn and...

In this episode, we chat with Nikhil, VP of Product Management at ZestMoney about the post-pandemic growth in the consumer lending space and overall emergent trends from India's fintech vertical along with the role of product in driving this growth. You can reach the speaker, Nikhil on LinkedIn and the host Rajarshi on LinkedIn or Twitter . Access the State of Mobile Finance Report, 2021 to gauge...

In this episode, we sit with Louis Alston, Head of Operations at LifePay, one of the leading fintech players in the region, and discuss the growth of the vertical along with emerging trends in terms of digitization, consumerization, growth of digital banking, financial inclusion and literacy and the role of technology viz. open banking, blockchain and more! If you have any more questions, please f...

With a plethora of health and wellness apps available in the market offering exercise from home, online meditation sessions, live training and more, the growth in usage, new users, retention, and time spent in-app have gone up significantly. In today’s episode, we talk to Nikhil , Co-Founder and CEO of LivWell , a healthcare and wellness app based out of SEA, making huge strides using blockchain t...

It wasn’t long ago when the term “growth” was just used in passing while talking about marketing as a function. In a few short years, growth has become synonymous with good marketing practice. We are on course to seeing a similar evolutionary path when it comes to growth product management. In this episode, we'll discuss growth product marketing as a career choice, core competencies required, ever...

In this episode of #GROWTH Maestros, we sit down with Amanda Scarnechia, Manager, CRM and Consumer Data, at The Scotts Miracle-Gro Company to discuss how to build an effective email marketing strategy . Listen to the full episode to understand behavioral trends in a post-pandemic world, get actionable strategies to overcome deliverability issues including use cases for creative off-season content...