Growth Machine Marketing Podcast

How are you being proactive about your content strategy? Growth Machine's Nora Schlesinger (Chief Operating Office) and Amanda Natividad (Head of Marketing) talk about the importance of banking your content ahead of the holiday season. We cover: Which topics should expect higher traffic during the holidays How to plan out your content The balance of maximizing the holiday season and setting up you...

In this 14-minute mini episode, Amanda Natividad, Head of Marketing for Growth Machine, does an audio version of our blog post, " 6 Red Flags to Look for When Hiring a Content or Marketing Agency ." Consider this a list of all the things she wishes someone told her in her eight years of managing marketing agencies. Show Notes 1:24 - Red Flag #1: Saying they can do it all 3:05 - Red Flag #2: Referr...

Steph Smith doesn't want you to read her book from beginning to end. And if there's a chapter that doesn't apply to you? Skip it. In her new ebook, "Standing Out in 2020: Doing Content Right," Steph takes her learnings of content creation and distribution — from her years of leading content at Toptal and now leading Trends at The Hustle — and distills them into actionable advice.  Aside from her b...

In this 9-minute mini episode, Amanda does an audio version of our blog post, " How We Hire Great Writers at Growth Machine ." She explains our unique approach to hiring and training writers, and how we match them up with our clients.  Show Notes: 0:36 - Where We Find Writers 1:33 - How We Pick a Writer 5:12 - What We Look For in a Writer Links: How We Hire Great Writers at Growth Machine (origina...

You've probably heard that a goal with content marketing is building trust. Today, we question that goal. Tommy Walker , who previously led global content marketing at Quickbooks and was the first marketing hire at Shopify Plus, makes the case that you can't measure "building trust" — and therefore, it's not a goal. We also discussed: Leveraging the same topic across an entire year Shareable conte...

Sometimes the best way to break into a new career or industry is to do the work for free. Adam Rogers did this when he decided to pivot his teaching career into marketing. All he asked for in return was a testimonial or a reference for his resume. Over a year, he built up his portfolio and he landed a full-time content marketing role at Kayako. Today, Adam does content marketing for Shopify. We ca...

If you're starting a new business or launching your marketing career, start with this episode. Amanda talks with Tim Stoddart, a writer & editor (at Copyblogger), a community leader (of Sober Nation), a healthcare marketer (for Stodzy Internet Marketing), and a podcast host (of the Tim Stodz Podcast).  Tim opens up about his sobriety, his idea of a perfect business, and the importance of specifici...

This episode is about all things ecommerce and content marketing. Amanda talks with Corinne Watson, Senior Content Marketing Manager for Postscript.io, about: where the path has been, which trends need to die, and why content needs to take a big step forward. Topics: 0:37 - Professional networking and how connection with others has changed since jobs have gone remote due to COVID.  3:45 - The impo...

One of our Directors of Client Strategy, Gedaly Guberek, talks SEO and content metrics. Gedaly has 10+ years of experience in building websites and designing successful SEO strategies. He offers advice on which key performance indicators (KPIs) to look out for — and which two you should approach with caution. Topics 0:25 - Director of Client Strategy at Growth Machine, Gedaly Guberek, talks about...

In this episode of the Growth Machine Podcast, Chief Operating Officer Nora Schlesinger talks candidly about a client case study . Amanda asks Nora about how the Growth Machine team helped launch this client's website about the gig economy, how they tracked KPIs, the importance of evergreen content (especially in the time of COVID), and how they got to an impressive 19,000 monthly visitors in less...

We're back with the Growth Machine Podcast! In this episode, Nat Eliason introduces our new Head of Marketing, Amanda Natividad. Then they dive into mail bag questions — one to help content creators get started, and one for those further along with their website: If you had no SEO tools, how would you advise someone to approach their content strategy? What is the impact of adding semantic keywords...

In this episode of the Growth Machine Podcast Nat Eliason connects with Mike Colavita from Fat Buddha Glass . Mike heard about Nat on an Ecommerce Influence Podcast episode talking about recovering from the most recent Google Medic Update (2019). He implemented some of the tips discussed on the podcast to improve his website (after losing 89% of organic traffic). Links from the Episode Mentioned i...

In this episode of the Growth Machine Podcast Nora Schlesinger joins Nat Eliason. Nora is Growth Machine's Chief Operating Officer as well as the founder of A Clean Bake , a very popular gluten free and healthy focused baking blog. Nora shares how to be successful in an extremely competitive space, and her ideas about the changes with Google, social media and marketing related to food, health and...

In this episode of the Growth Machine Podcast we are joined by Wilson Hung, the Director of Growth for Kettle & Fire. Wilson wrote a phenomenal tweetstorm and article about the relationship between the cost to acquire new customers and their lifetime value. Links from the Episode Mentioned in the show Wilson Hung Kettle & Fire Sumome [1:31] Justin Mares [1:54] Ahrefs [2:17] Joe Rogan podcast [4:49...

  In this special episode of the Growth Machine Podcast, Nat interviews Julian Shapiro and Asher King Abramson to talk about learning growth. Julian and Asher are partners of the Bell Curve growth agency, and also Demand Curve, a growth school where they teach everything they've learned about growing businesses. Links from the Episode Mentioned in the show Julian Shapiro Asher King Abramson Bell C...

In this episode Benji Hyam from Grow and Convert joins Nat Eliason to talk about how you can use Pain-Point SEO to create content that will convert for your business. Benji is Nat's long time friend and collaborator, and co-founder of Grow and Convert, one of the best content web marketing agencies.  Links from the Episode Mentioned in the show Benji Hyam on Twitter Grow and Convert Pain Point SEO...

In this episode of the Growth Machine Podcast, Nat Eliason talks about growing a blog from scratch using Search Engine Optimization (SEO) and Content Marketing. This is an audio version –not a transcription– of the post Growing Cup & Leaf: 0 to 150,000 Monthly Organic Visitors in 8 Months . Nat talks about points to consider before starting a blog, how to grow traffic to it and steps to rank on to...

In this quick intro episode, your host Nat Eliason goes over what to expect from the new Growth Machine Marketing Podcast.