Growth Machine Marketing Podcast

Growth Machine's Head of Marketing, Amanda Natividad, recently joined the Cart Overflow podcast hosted by Gen Furukawa. We're publishing this bonus episode here so you can learn about applying content marketing strategy to your company — no matter what stage of business you're in. Show notes: 1:22 - Amanda talks about how she joined Growth Machine. 3:40 - Missed opportunities in content marketing....

When you build a community, you create a space where real people discover answers to real problems. In this 9-minute audio version of our blog post, " How to Build a Community Online ," Amanda Natividad, Head of Marketing for Growth Machine, explains how to build an online community and question of how to monetize it. Show Notes: 0:56 - What Is an Online Community?  2:53 - How To Build an Online C...

If you have even the slightest interest in creating a movement, this is the episode for you. Amanda Natividad, Head of Marketing for Growth Machine, talks with Stew Fortier, Co-Founder of Compound Writing, about what it takes to build a successful community. And it all starts with defining that community's purpose. Doing that one thing ridiculously well. We also discuss... Becoming a better writer...

I don't know who needs to hear this, but you're not getting enough out of your content. In this 10-minute audio version of our blog post, " How to Repurpose Content Without Sounding Redundant ," Amanda Natividad, Head of Marketing for Growth Machine, explains the art of repurposing your content, and getting the most bang for your buck. Show Notes: 2:01 - 3 reasons why you should repurpose your con...

How meta: a podcast about podcasting. If you're thinking of launching your own show, start here. Amanda Natividad, Head of Marketing for Growth Machine, talks with Tristan Pelligrino, Co-founder of Motion, a done-for-you B2B podcast agency. We talk about: Why your podcast needs a theme statement Metrics to track 3 phases of podcast content Motion's new podcasting course! ...and we do a speed round...

The beauty of content marketing is the foundational role it plays across all other marketing efforts. B2B SaaS content expert Adrienne Barnes joins us today to tell us all about that and: Writing your best hook How your customers' language should kick off your keyword strategy Reaching out to your greatest enemies for feedback Show Notes: 5:21 - A quick detour: Prioritizing physical and mental hea...

It's hard to start a website from scratch. And one of our clients wanted to break 100,000 monthly visitors as soon as possible. In this 7-minute audio case study, " How a Gig Economy Website Hit 100,000 Monthly Visitors in 6 Months ," Amanda Natividad, Head of Marketing for Growth Machine, breaks down how. If you want to learn even more about this informational site case study, be sure to check ou...

When it comes to organic growth and customer retention, Kristen LaFrance, Head of Resilient Retail for Shopify, is one of the best and brightest. Today, we talk about: Nailing all those customer touchpoints The one huge advantage brick and mortar stores have over ecommerce And what ecommerce touchpoint has a 100% open rate Show Notes: 1:07 - One channel vs. many in organic growth. 4:38 - How Krist...

A style guide isn't just for design or brand teams to ensure consistency. It can apply to other teams too — especially content marketing teams, where there are various creative stakeholders involved. In this 13-minute audio version of our blog post, " From Grammar Tips to Business Goals: How to Make a Content Style Guide ," Amanda Natividad, Head of Marketing for Growth Machine, walks you through...

This isn't a salesy episode. But it kind of is. Growth Machine's Head of Sales & New Client Strategy, Nathan Daly, joins the show to talk about FAQs from our clients and gives advice for how you can vet the agencies you hire. We also talk about how content marketing should fit into your overall business strategy. Show Notes: 1:04 - Nathan shares how he prepares for client calls. 3:37 - What types...

Here's the problem with most buyer personas: they're too general to actually be useful to individuals on your marketing team. In this 11-minute audio version of our blog post, " Unlocking Great Content: How to Create a Content Marketing Persona ," Amanda Natividad, Head of Marketing for Growth Machine, walks you through creating a persona that works best for your content creation efforts. Show Not...

This episode is all about marketing automation and operations. So we talked to the best of the best: Darrell Alfonso, who runs the show at Amazon Web Services (AWS). Show Notes: 1:10 - Darrell shares what marketing looks like in his role at Amazon Web Services (AWS). 3:52 - Honing a skill set in marketing automation. 9:50 - How marketing operations is different across businesses. 15:42 - Automatio...

It all started in a pub. Last summer, Christina Pashialis organized a casual meetup for UK-based content marketers. She mobilized the group on Twitter and LinkedIn, and as followup, she set up a Slack community for everyone to stay in touch. That group evolved into the ContentUK community, which Christina now manages full time. Today, she talks with us about community engagement and retention, and...

Sometimes we see immediate results with our clients. For a direct-to-consumer beverage company, we started ranking for keywords right away. By Month 3, we grew organic traffic to 8,000 monthly visitors — up 4x from 2,000. And we're able to attribute over $1,000 per month from a single blog post. In this 8-minute audio version of our case study, " How a D2C Beverage Company Grew 4x in Search Traffi...

What does it mean to be a more prolific marketer? It means creating a marketing flywheel for yourself — so you can work smarter, not harder. When Corey Haines took on the Head of Growth role at Baremetrics, he spent the first two months digging into customer research. Gaining a deep understanding of his customers meant he didn't have to guess what they wanted. Customer research as the foundation o...

In this 11-minute audio version of our blog post, " How to Attract Customers, Not Just Readers ," Amanda Natividad, Head of Marketing for Growth Machine, explains how to create content that drives your readers to purchase — in a way that isn't spammy or salesy. Show Notes: 1:39 - First, uncover the true needs of your customer 5:58 - Try these 4 frameworks for conversion-focused content 9:44 - 3 wa...

It typically makes sense to create a content strategy based on high volume keywords. But for Doopoll , an online survey company, publishing content based on low volume, high intent keywords was the silver bullet. One of their articles converts 20% of website visitors. Marc Thomas, co-founder & CEO of Doopoll, and curator of B2B SaaS newsletter Positive Hüman , used our Wiki strategy to level up hi...

Public relations is an art. And incorporating a PR strategy into your blog can be tough to do. You want to make sure your news & announcement-related blog posts are still adding value to your readers.  In this 9-minute audio version of our blog post, " How to Use Your Company Blog for PR & News (the Right Way) ," Amanda Natividad, Head of Marketing for Growth Machine, shows you how. Show Notes: 1:...

If there's one thing you take away from this episode, it's the importance of following attribution all the way to the end of the funnel. Katie Mitchell, Head of Marketing at UserLeap, is a seasoned marketer with nearly a decade of experience at brands like Campbell Soup, PBS, EVERFI, and more. She joined the podcast to discuss: Creating on LinkedIn: It's a platform that's trying to get people to c...

If you want to listen to only one podcast about brand marketing, this is the one. Amanda Goetz spent more than five years at The Knot , helping to grow the wedding juggernaut into the household name it is today.  She's now the Chief Marketing Officer for Teal , and she's starting up her own luxury CBD company for women, House of Wise. In this episode we cover… Building a community on Twitter  A ho...

This is a must-listen for every in-house content marketer or marketing leader who's thinking about investing in content. In this 10-minute audio version of our blog post, " How to Get Executive Buy-in for Content Marketing ," Amanda Natividad, Head of Marketing for Growth Machine, helps you make the case. Show Notes 1:14 Show the Missed Opportunity 3:01 Make a Case for PR Announcements and Owning...

If you're looking for a masterclass in direct-to-consumer marketing, start here. Ecommerce coach Austin Brawner has helped over 200 ecommerce brands — like Ancient Nutrition, Kettle & Fire, and MVMT Watches — grow to eight-figure businesses.  In this episode, we discuss: Special offers: Why gift cards to your own store are better than discount codes KPIs: How to use KPIs to foster your long-term m...

Few would disagree that link building helps build your site's authority. In this 12-minute audio version of our blog post, " 4 Signs You're Ready for Link Building ," Amanda Natividad, Head of Marketing for Growth Machine, breaks down how to know you need it.  Show Notes: 2:39 - When you have something worth linking to 3:43 - When you've optimized content production 5:02 - When you change your URL...

Whether you're a business owner, retailer, freelancer, or copywriter —  Ecommerce Expert and Writer Kaleigh Moore has advice for you. There are lots lessons to unpack, such as: How to ask for (and get!) a seat at the table Building a personal brand by being authentic and curious Improving your writing skills by being open to fierce questions from an editor Hot takes and trends in the e-commerce sp...

In this 9-minute audio version of our blog post, " How to Succeed at SEO Without Tools ," Amanda Natividad, Head of Marketing for Growth Machine, explores the idea of creating successful content by using Google Search and focusing on the reader experience. Show Notes 0:54 - Use these tricks to figure out if there's an SEO opportunity 2:10 - Generate keyword ideas 2:50 - Learn how to create good co...