Growth Detectives

For nearly two decades, Google Analytics has been the go-to tool for marketers and data analysts. But, as we get toward AI-powered search and privacy-first data collection, one question is quietly emerging:  will there even be a Google Analytics 5?

The 2 main things that limit the number of people you track are: 1. Cookie consent banners 2. Ad blockers Depending on the profile of your visitors these things alone, can stop you from tracking more than half of your visitors. In this episode of Growth Detectives show I am going to tell you how you can prevent that from happening. So, let's start with consent banners. The truth is that privac...

Hello and welcome to another episode of Growth Detectives show. I am your host Chris Planeta and in this episode we are going to talk about everything that is wrong with measuring page speed. Before we do that, however, let's think about one very important thing. How much does it really matter? How much does page speed, page load speed actually matter? Now, when you look this phrase up in Goog...

Hello, and welcome to another episode of Growth Detectives show. I am your host, Chris Planeta and in this episode, we are going to talk about simple web analytics tools - what are they, what are their advantages and disadvantages and who are they for. So. In my view, there are three qualities that make simple web analytics tools. First, they can track mostly very basic information like number of...

Hello, and welcome to another episode of growth detectives. I am your host, Chris Planeta. And in this episode, we continue our conversation from the last episode, where I listed a few different ways of improving the quality of data that is tracked by the web analytics tools. Then I listed seven and today I'm going to tell you about 10 of them. So without further ado, let's start.  Nu...

Hello, and welcome to another episode of growth detectives this episode is going to be slightly different than the other ones, because it will be divided into two episodes. So today we are going to talk about ways to improve the quality of data that is tracked by web analytics tools. And this is plural web analytics tools, because most of the ideas here will apply not only to google Analytics, but...

Hello, and welcome to another episode of Growth Detectives. I am your host, Chris Planeta. And in today's episode, we are going to talk about conversion attribution and different attribution models. And also I'll tell you why I don't like using attribution modelling, why I will never include attribution information in custom reports that I make for my customers and what I use instead....

Hello and welcome. I'm Chris Planeta and I'm a host of Growth Detectives show. This is our fourth episode to date. In this episode, we are talking about making web analytics reports dashboard - a dashboard that will let you see how your company or how your business, how your website is doing and how it will be doing in the near future. To create such report we need to start with the qualit...

Hello, and welcome to another episode of growth detectives show. I am your host, Chris Planeta. In this episode, we are going to talk about ways to learn what's missing on your site. In the last episode, I talked about ways how to learn what content on your site is interesting for your website visitors. However, how should you know what's missing on your website?  This is something th...

Hello and welcome. I'm your host Chris Planeta. Welcome to the second episode of the Growth Detectives show. A show in which I teach you how to use data in order to grow your business. And in this episode, we are going to talk about seven ways in which you can learn what your website visitors want to know. I will start with methods that give you the most general information. And I will finish...

Hello, and welcome to the very first episode of Growth Detectives. I'm your host, Chris Planeta and in this very first episode, we'll talk about something very basic. When will web analytics be actually useful to you? This episode is mostly for people who are just starting out because they may make many assumptions, incorrect assumptions. And this episode and the information here is just t...