Michelle Casini

Growth: Cultivated

Business EN ↓ 14 episodes

Growth: Cultivated — A Bluebonsai Podcast brings together leaders across the health, wellness, and aesthetics space to share real-world insights on growing smarter — not just bigger. Hosted by Michelle Casini, founder of Bluebonsai Group, the podcast explores marketing, operations, AI, and growth strategies designed to help businesses build sustainable, predictable growth. Growth: Cultivated is an extension of BlueBonsAi Group’s mission to help organizations streamline systems, improve efficiency, and unlock new growth opportunities.

Author

Michelle Casini

Category

Business

Podcast website

riverside.com

Latest episode

Jul 6, 2026

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Episodes

Building the Machine: How Process Creates Scalable Growth 06.07.2026

Micah Hylarides came into MK Aesthetics with an engineer's mindset, and it shows. While his wife Morgan built the clinical reputation and client relationships behind their medical spa, Micah has spent the last several years quietly building the infrastructure behind it: defined roles, disciplined financial systems, and a "slow and steady" approach to growth that resists the industry's pressure to...

Running on Empty: What Burnout Really Looks Like When You're the One Who Never Stops 06.07.2026

Shea Fears helped build a healthcare franchise from the ground up, with nearly 1,000 locations sold, departments built from scratch, a presidential role held through one of the most chaotic growth sprints in recent franchise history. And through all of it, she was quietly neglecting the one patient she kept pushing to the back of the list: herself. This episode is the story of what burnout actuall...

AI Meets HI: The Future of Fitness Coaching 06.07.2026

Nearly 20 years ago, Brian Meisenburg made the deliberate, at-the-time-risky call to focus exclusively on the 40-and-over population, betting that an industry obsessed with HIIT classes and 20-somethings was missing an entire generation ready to invest in their health. That bet paid off: two locations today, a third and fourth opening this year, and a business model that's since expanded into medi...

The Reciprocity Playbook: Partnerships That Drive Growth 06.07.2026

Dr. Joseph Jones set out to run a chiropractic practice and ended up with three locations, a med spa, a tech platform, and a growing network of partnerships built without ever making a cold pitch. For Dr. Jones, that expansion wasn't the result of aggressive marketing. It was the result of trust, timing, and a simple rule: never ask for anything until you've already brought something to the table....

When Growth Outpaces Your Vision: Scaling a Health Practice Across State Lines 22.06.2026

Jasmary Tineo set out to serve her community with a small, manageable practice. Growth had other plans — and she ended up with sixty employees across three states. For Jasmary, founder and CEO of a multi-state behavioral health organization, that growth wasn't accidental. It was the result of conviction, the right systems, and the willingness to sign a lease an hour before boarding a flight home....

Beauty's Best Kept Secret: Building a Loyal Following Without Chasing Trends 16.06.2026

What does it take to build a beauty brand that lasts four decades, without chasing every trend, flooding every channel, or losing what made it special in the first place? In this episode of Growth Cultivated, Michelle sits down with Daniel Licursi, President of PharmaGel International, to explore what sustained brand-building really looks like in a crowded, trend-driven industry. Daniel shares how...

Franchise Rules, Human Touch: The Art of Scaling Without Losing Your Soul 16.06.2026

Tasha Jackson co-owns the DripBar in Keller, Texas, a wellness franchise built on IV therapy, peptide treatments, and a team culture she's fiercely protective of. In this episode, Tasha shares how she and her husband built something that feels genuinely theirs inside a franchise system, why they leaned on their nurses and medical director instead of pretending to have all the answers, and how tech...

A Revenue Stream Every Wellness Practice Should Know About 10.06.2026

What if your practice could generate a meaningful new revenue stream, without adding appointments, hiring more staff, or depending on insurance reimbursements? In this episode of Growth: Cultivated, Dr. Kenneth Krieger introduces the Prysm — a real-time biomarker scanner that gives wellness practices a new way to engage patients and generate revenue outside of insurance. Dr. Krieger shares how pra...

The Long Game: Passion, Purpose, and Building at Any Age 28.05.2026

Dr. Jerry Mixon didn't peak in his 40s. At 78, he runs multiple businesses, sees patients, hosts a four-hour radio show, and still finds time to hold his wife's hand on an evening walk. In this episode, he breaks down the mindset, health practices, and leadership philosophy behind a life built on passion and what every entrepreneur can learn from someone who simply refuses to stop. In this episode...

How a Private Dental Practice Built 400+ 5-Star Reviews 27.05.2026

What does it actually take to build a thriving, patient-centered dental practice in an era of corporate dentistry takeovers? In this episode of Growth: Cultivated , host Michelle Casini sits down with Dr. Shelly Hingle, co-founder of Restoration Dental, to unpack the strategies behind their 400+ five-star Google reviews, their commitment to financial transparency, and how they're using AI to win b...

Independent Practice Superpower: No Hospital or Safety Net Required 14.05.2026

What does it actually take to build a thriving independent healthcare practice, with no hospital backing, no safety net, and no shortcuts? Garrett Ewers, CEO of Rejuv Medical, has spent 13 years proving that the independent model can win, if you're willing to do the work. Garrett's path to the CEO seat is anything but conventional. He started at the front desk, worked his way up, got knocked back...

Tech-Enabled Care for Human-Centered Growth 13.05.2026

What does patient-centered care actually look like in a tech-enabled world? Dr. Priya Bhattacharyya of 98point6 Emergicenter in Lansing, MI shares how her team uses technology to streamline care without losing the human touch patients remember most. She reminds us to "Lead the technology - don't let it lead you." 🎙️ Growth Cultivated is a Bluebonsai Group podcast for leaders in health, wellness, a...

The Business of Intentional Health in Wellness Coaching 11.05.2026

Jen Alsman, FDN-P of YOUnique Balance shares what it really takes to build a solo health coaching business with intention. Jen pulls back the curtain on what actually grew her practice, from early networking and speaking engagements to word-of-mouth referrals and a consistent social media presence. She also shares one of the most valuable lessons for any solo business owner: knowing the difference...

How Authenticity in Marketing Builds Trust in Aesthetics 28.04.2026

Dr. Igor Burko of SY Aesthetics shares how authenticity on social media is helping build trust, attract patients, and grow a premium aesthetics brand. We also discuss patient retention, balancing paid vs. organic marketing, the future of AI in private practice, and creating a true one-stop-shop patient experience. If you’re a practice owner, founder, or marketer in health, this episode is packed w...

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