Growth, Brands and More

This episode's guest is Marco Loschiavo Pellicano , founder of EMME London and a design veteran. From Marco’s LinkedIn profile: Over twenty years of international experience. Passion for brands, design, innovation and people. Creative and strategic thinker driven to inspire and deliver the best creative work to build competitive advantage for some of the worlds biggest brands. These have included,...

This episode deviates from the usual interview format, focusing on my takeaways from the previous episodes. Key takeaways include the dual nature of strategy and execution, the importance of local insights, setting clear brand boundaries, balancing short-term and long-term goals, and understanding market dynamics and consumer behavior. I also emphasize patience in brand building and balancing perf...

This is the second part of the chat with Domenico Ribetti . In this episode, we discussed the transformation from category and product-centric realities to brand building and the role of performance marketing and long-term attribute development. In this Episode: 00:58 From Product-centric to Brand-centric 04:29 The Magic Touch 08:50 The Role of Category Dynamics 12:43 The Upgrade of the Marketing...

In this episode, I talk with Domenico Ribetti , currently BU Head at Almarai, who previously worked at Coca-Cola, Nestlé, and P&G. With Domenico, we had an engaging chat about blurring boundaries and brand-driven innovation in adjacent categories. The discussion covers various facets of brand strategy, emphasizing the importance of consumer insights, strategic objectives, and actionable plans. Dom...

This is the second part of my talk with Ruud Bakker , an innovation beverage consultant with previous experience in Heineken, Red Bull, and Diageo. In this episode, host Filiberto Amati touches on the intricacies of beverage marketing and innovation. The discussion covers launching innovative products in the beverage sector, focusing on consumer needs and trial-and-error methodologies similar to l...

This is the first part of my interview with Ruud Bakker , an all-around beverage expert. He started his career at Heineken in the Netherlands before moving to Mexico with the Dutch brewer. He then left the company and joined Red Bull, where he was responsible for developing the brand in the country. After successfully starting up the distribution in Mexico, he moved to New York, covering several r...

In this episode, I talk to Paul Markovits , whom I met in the late 90s and early 2000s at P&G in Brussels. He went on to have a terrific career at P&G before moving back to Bucharest, where he worked—among others—for Vodafone, Heineken, and Carlsberg. Paul is a brand champion and a consumer expert and has worked with critical global brands in local market reality, adapting and executing global str...

The second part of my chat with Roberto Roccatti , former CEO of Galvanina, Tomarchio, Lurisia, and Royal Unibrew Italy, and previously with Allied Domecq. From Roberto’s LinkedIn Profile: Executive with strong record of value creation. Success in sales, marketing and supply chain reached in different markets and sectors. Experience working with entrepreneurial realities, public companies and inve...

This is the first episode of my chat with Roberto Roccatti, former CEO of Galvanina, Tomarchio, Lurisia, and Royal Unibrew Italy and previously of Allied Domecq. From Roberto’s LinkedIn Profile: Executive with strong record of value creation. Success in sales, marketing and supply chain reached in different markets and sectors. Experience working with entrepreneurial realities, public companies an...

The second part of my interview with Chris Maffeo of the Maffeo Drinks Podcast This is Chris’ LinkedIn summary: My love for the industry comes from afar, coming from a family of F&B distributors since 1884: The business survived two world wars but closed shop with my Grandpa’s passing, just after marking the 100th anniversary, when I was 6. All that’s left are my childhood memories of products and...

Our Guest: Chris Maffeo of the Maffeo Drinks Podcast This is Chris’ LinkedIn summary: My love for the industry comes from afar, coming from a family of F&B distributors since 1884: The business survived two world wars but closed shop with my Grandpa’s passing, just after marking the 100th anniversary, when I was 6. All that’s left are my childhood memories of products and flavors and a black & whi...

Our Guest: Clarice Pinto , former Campari, Stock Spirits, LVMH, ING. In this episode 00:01 Intro 03:26 Consumption Occasions, Rituals 06:02 Building Rituals in Spirits: The Perfect Serve 07:49 The Marketing Toolbox 11:28 The Balance Between Mental and Physical Availability 13:50 Activity Prioritization in the Marketing Plan 18:01 GenZ and side effects 22:15 The Future of Social Media 28:54 Convers...

Our Guest: Clarice Pinto This is Clarice’s Linkedin Summary: With over 25 years of international experience across the FMCG, luxury, and spirits industries, I've honed an expertise in strategic innovation, brand growth, and market penetration, spanning Italy, the U.S., Spain, and Brazil. My career is marked by a keen ability to marry strategic insight with creative execution, driving brand value a...

Marco Bevolo and Filiberto Amati interview Bisi Williams, Co-Founder and Chief Insights Officer, Massive Change Network, Chicago This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe

Marco Bevolo and Filiberto Amati interview on their upcoming book "Nexus" (MIT Press): Julio Mario Ottino, Guggenheim Fellow, and Co-Director, Northwestern University's Institute on Complex Systems Bruce Mau, Co-Founder, and CEO, Massive Change Network, Chicago This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.c...

Marco Bevolo and Filiberto Amati chat with Satyendra Pakhalé, Principal Designer, Design Director and Founder Satyendra Pakhalé Associates, author of "Culture of Creation" This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe

Marco Bevolo and Filiberto Amati chat with Stefano Marzano, former CEO Philips Design and CDO Electrolux This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe

Guest: Pernilla Johansson, Co-founder Centre for Organisational Creativity; former Chief Design Officer, Electrolux Group This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe

Hosts Marco Bevolo and Filiberto Amati chat with Eric Quint, Former chief brand and design officer 3M Company, and co-author of the book “Design Leadership Ignited” This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe