Growth, Brands and More

Most international expansions are dead on departure. How do you ensure your efforts drive sustainable growth? In this podcast episode, Filiberto welcomes his Dutch friend Adhy Singagerda , an expert in developing global beverage and food brands. Adhy shares his extensive experience working with major brands like PepsiCo, Coca-Cola, and Red Bull, as well as his recent work with Galvanina soft drink...

In this episode, our esteemed guest is Miquel Mas , an advertising veteran with over 30 years of experience. He discusses his career transition from CEO of Tiempo BBDO Spain/ Director BD in BBDO Spain to an independent brand strategist. He explores the evolution of advertising, highlighting the significant impact of digital transformation on traditional advertising models. Miquel emphasises integr...

Filiberto interviews Prashant Luke Saldanha , the co-founder of Pink Albatross , about his journey from a 12-year career at Citibank to creating a vegan ice cream brand. Luke shares his transition to veganism inspired by New York's plant-based food scene and how it led to the creation of Pink Albatross. Luke explains the brand's strategic development and market positioning by emphasizing clean lab...

In this part of the chat with Laura, the discussion focuses on the intricacies of international marketing, consumer trends, and brand strategies, mainly through the lens of economic crises and inflation. Highlighting the shift in consumer behavior towards optimizing spending, the conversation touches on the importance of category management and the need for brands to offer varied pack sizes to cap...

Filiberto hosts Laura de Groot Trivulzio, the Marketing Director of Jack Links for Europe and the Middle East. She discusses her extensive background in the FMCG industry, including her tenure at Heineken. The conversation covers European trade development, consumer trends, and brand strategies from the Snack Category point of view. Key topics include the importance of protein in snacks, the rise...

Filiberto Amati explores international marketing, consumer trends, and brand strategies. He is joined by Victoria Scally, an experienced brand builder from the UK, who shares her insights on launching and growing brands in the competitive British market. The discussion covers the importance of understanding cultural nuances, leveraging customer insights, and choosing the right media mix. Victoria...

This interview features Camila Tomas Verdaguer , an expert in the fragrance industry with a career spanning P&G, Puig, and L'Oréal. She discusses her transition to leading an open innovation project at Puig, focusing on revolutionary developments like Airparfum and WikiParfum. These technologies aim to enhance the fragrance shopping experience by allowing unlimited scent trials without sensory sat...

Filiberto Amati interviews Duncan Hoy, a seasoned retail professional with extensive experience in the supermarket industry. They discuss Hoy's career journey from the British Army to leading roles in major retail companies and how the retail landscape has evolved over the past 10-15 years. Key topics include industry consolidation, the rise of discount retailers, shifts from supplier-driven to cu...

Lisa Phelan and Filiberto Amati chatted about the innovative application of AI in consumer research, focusing on tools like PersonifAI and synthetic respondents. They discuss how AI-driven personas maintain ongoing consumer insights and make research more dynamic and responsive. They also highlight the importance of AI in enhancing processes, extending insights, and maintaining confidentiality wit...

In this episode of the Growth Brands and More podcast, host Filiberto Amati welcomes Lisa Phelan, a former colleague and expert in market research and consumer advocacy. Lisa shares her journey from agency work to founding the strategic insight agency, F’inn, which focuses on human-centric innovation. They discuss the significant role of understanding people's motivations in successful branding an...

In this episode, Filiberto Amati and Stefano Marangon chat about the specialty food and beverage market in the U.S., focusing on consumer trends toward health, wellness, sustainability, and ethical sourcing. Critical distribution, pricing, profitability, and regulatory compliance challenges are examined. The dialogue underscores the flexibility of food distribution compared to the rigid three-tier...

The episode covers a comprehensive discussion on navigating and succeeding in the US market for small and medium-sized alcohol and beverage producers. It includes insights from experts like Stefano Marangon on the three-tier alcohol distribution system, highlighting its historical background, structure, and impact on market entry. The importance of selecting the right importers and distributors is...

Filiberto Amati and guest Oliver Kümin explore the dynamics of the Swiss retail and food sectors. The discussions feature the dominance of Coop and Migros in the food market, the influence of German discounters, and the rise of urban and specialist stores. They highlight the shift towards urban shopping, cross-border shopping influences, and the relatively low impact of digital commerce in the Swi...

Quick experiment instead of your usual podcast, which comes back with the typical programming next week. The takeaways from the last episodes (S02E14-S02E24) are brought to you by NotebookLM : NotebookLM is an AI-powered research assistant that lets people in your organization interact with trusted source content to get grounded insights The app, which Google powers, has an interesting feature: it...

In this episode of 'Growth, Brands and More,' host Filiberto Amati discusses with Giuseppe Cavallo the importance of conscientious branding and the evolving role of brands in the marketplace. The conversation includes insights into how brands create meaning and identity, the necessity of a moral compass for businesses, and the shift from profit-centric strategies to more holistic approaches that c...

In this episode, Filiberto chats with Giuseppe Cavallo, a former corporate communications expert who has become a consultant and professor. The discussion covers Cavallo's professional journey from marketing director roles at Colgate and Nissan to his current brand strategy and personal branding work. They delve into the essence of good brand strategy, emphasizing avoiding direct competition and f...

The second part of my chat with Stephanie Jordan-Balmforth : Sustainability-focused Business Developer, Strategist and Trade Advocacy Specialist with over 15 years of expertise in the wine, spirits and beverages sector, ranging from FMCG giants to pioneering startups. Thriving in dynamic entrepreneurial ecosystems, I have a deep-rooted commitment to sustainable practices, aligned with my belief th...

In this episode, I speak with Stephanie Jordan-Balmforth : Sustainability-focused Business Developer, Strategist and Trade Advocacy Specialist with over 15 years of expertise in the wine, spirits and beverages sector, ranging from FMCG giants to pioneering startups. Thriving in dynamic entrepreneurial ecosystems, I have a deep-rooted commitment to sustainable practices, aligned with my belief that...

The second part of my conversation with Edward Burghard : Ed spent 35 years sharpening his branding skills at Procter & Gamble, one of the world’s most preeminent branding companies, where he earned the distinguished title of Harley Procter Marketer in recongition for his expertise. Ed also led the start up of the Ohio Business Development Coalition (501 C-6) and development of the Ohio brand. He...

In this episode, I speak with P&G veteran Edward Burghard : Ed spent 35 years sharpening his branding skills at Procter & Gamble, one of the world’s most preeminent branding companies, where he earned the distinguished title of Harley Procter Marketer in recongition for his expertise. Ed also led the start up of the Ohio Business Development Coalition (501 C-6) and development of the Ohio brand. H...

In this episode, I chat with my good friend Marco Bevolo : Futurist for change. Exploring the fuzzy front of innovation to extract and structure new value for brands and society, internationally. Uniquely combining: 10 years in the Italian Creative Industry; 10 years as corporate management; with 10+ years as independent consultant and academic researcher. Services: a) foresight and futures for in...

In this episode, I chat with the founders of Frant , Dorota Zylewicz-Nosowska and Wojtek Nosowski : We started Frant with the idea of creating unique Polish spirits in collaboration with different local distillers or suppliers using innovative production methods and regional ingredients. Not constrained by spreadsheets and corporate bosses, we’ve decided to experiment to create a spirit and a bran...

In this episode, I chat with the founders of Frant , Dorota Zylewicz-Nosowska and Wojtek Nosowski : We started Frant with the idea of creating unique Polish spirits in collaboration with different local distillers or suppliers using innovative production methods and regional ingredients. Not constrained by spreadsheets and corporate bosses, we’ve decided to experiment to create a spirit and a bran...

In this episode, I chat with Ralph Talmont : Connecting culture, communication and technology to deliver value as producer, consultant, founder or advisor. Innovation catalyst good at seeing the big picture and connections between people and concepts. Knee-deep in Europe's startup and mobile community. (Mentor at StartupLisboa, Founder Institute, PwC StartupCollider, Warsaw Booster and elsewhere.)...

This is the second part of my chat with Marco Loschiavo Pellicano , founder of EMME London and a design veteran. From Marco’s LinkedIn profile: Over twenty years of international experience. Passion for brands, design, innovation and people. Creative and strategic thinker driven to inspire and deliver the best creative work to build competitive advantage for some of the worlds biggest brands. Thes...