#GrowNOW The Podcast

Doesn’t it seem that we are focused on selling “better” and sales techniques but often forget to go back to the basics of the need or impulse to BUY? Are our needs real or someone creates them? What’s the exact moment when we realise we have a need that has to be fulfilled by a product or service from the outside ? Human behaviour is predictable but marketing is still a key factor when it comes to...

As we were mentioning in the previous episode about why is important to be creative and innovative as an entrepreneur, creativity doesn’t come on demand. Nevertheless, it can be cultivated and practiced regularly in order to wake up that enthusiasm that is taking a break right now. Our 5 easy steps to awaken your innovative side, are accessible and clear and can be used in your business and your p...

In entrepreneurship, creativity and innovation are pretty much connected and interlaced with eachother, as they help any business get ahead in a market which would be otherwise dominated by the same old patterns. As we all are all aware, creativity doesn’t come on demand but in the same time, being stuck only in the operational aspect of the business doesn’t also have benefits in the long run. Cre...

It would be fair to say that being self employed can be tricky sometimes. Besides the time invested to get to the point of being well known and gaining a reputation in your field, deciding your workload and schedule comes with freedom but also some insecurity in the long run. So what is the appeal of being self employed? We are taking the time in this episode to go over the many layers of being an...

We can all agree that the most valuable resource we have is TIME. Money, we can always make more of even when we have lost it all but unfortunately, the luxury of time can’t be won back. That’s why is so important, whenever possible, to put in balance the freedom of being a business owner against the security of being an employee. And if we move from being an employee to self employed we still tra...

When you are an entrepreneur, you need to know how to deal with the months of good revenues and the months of bad revenues. Sometimes the waves of the business are better than expected or you may go through unexpected low points but one thing you can trust, the cycles are there to be recognised and dealt with. The reality is that business cycles affect not only the business but the business owner...

Business owners can delegate a lot of aspects of their business but knowing their key performance figures is not one of them. Together with knowing the current and outstanding balances, optimising the “when” and the “how” are vital responsibilities for any entrepreneur and not to be taken lightly. If we don’t mesure what’s happening in our business, how can we optimise the results? As we were talk...

It may not be a fun topic, but is definitely vital for any entrepreneur. How much time do you spend on measuring your business performance? Most business owners like to be more operational or “hands in the clay” because they like the rush of the process. Yet, when it comes to understanding what really happened during an entire month, business owners shy away from this task. Having a broader aerial...

We don’t really like to use the excuse of this crisis anymore to explain all the drastic measures that we as entrepreneurs had to take in order to “hang on” but we are just still in the beginning of the economic mess that is going to change the face of business forever. And with this comes the good old issue of how to reduce, cut or eliminate costs for your business. Essentially, when the cashflow...

Reevaluating and reconsidering the relationship we have with money can result in an overall gain over our expenses and eventually spending habits. The changes that we have suffered in the last 12 months are forcing us to do just that: reevaluate and question our usual methods of buying goods and services. But nevertheless, expenses don’t have only one source. In this episode we are looking at 5 cr...

Some entrepreneurs tend to overspend when they open a business, either investing in building a website or renting an office space and everything else that comes with the details of making it a “real” business. Luckily, the Social Media presence truly represents an advantage for any entrepreneur, that it can reduce costs in terms of marketing and honestly replacing a whole website for most of the t...

 Writing a book about your field of business is much more than just another advertising platform for entrepreneurs. Books share content, ideas, information, concepts. You can become an expert in your field and take your message and your business way further. In this episode we are discussing the why and the how of creating the concept of a book that any business owner can consider writing. An...

For many, Amazon remains the most accessible bookstore, especially when we are dealing with the consequences of the Coronavirus spread worldwide. It remains to be debated how much this online platform had to do with the decline of bookstores, but we can be sure of one thing: people will always buy according to their needs. What Amazon created was the opportunity to get visibility for anyone writin...

Any company’s values and virtues come first and foremost from people: owners, employees and even clients, isn’t it? People like to do business with people. Otherwise, let’s say, why would a respected Hollywood actor open his new restaurant and people would be queuing outside the door to get in? It’s clear he has something other restaurants don’t: his own personal brand, his fame and recognition. H...

In the era of influencers, internet famous and overnight success, do people buy from the best known or the best in the the field? For many entrepreneurs, the idea of being famous is a sword with a double edge. Of course they would like to be well known in their business but “famous” is a far-fetched notion. And yet, how would the world improve if their business would achieve stardom success? For e...

One of the important characteristics of LinkedIn is that the content shared and consumed daily is not sales-driven but instead is content-based. And combined with the fact that almost everyone has an account there and managing it themselves, for most part, it means you can easily reach the CEO of any company as easy as you would reach any entrepreneur. But we do believe that the biggest advantage...

When looking back on the year 2020, what is the best way to say good-bye to it? Will you hold it In appreciation or in rejection? After all, this was a year of your life, the ONLY life we have! We can feel whatever in retrospect, but the reality is that we have learned, we have grown and almost everyone has at least 1 thing to be grateful for. And please don’t say that you didn’t achieved or learn...

Now more than ever, entrepreneurs need to step up and be of service to people, instead of manipulating and faking it all, and so offering them the much needed support through our businesses. People resonate with real life examples, giving us the possibility to better engage and serve on Social Media. Anyone with a Social Media account has certain powers online and in this episode we will be discus...

From content creating, to consistency, to not choosing the right platform for our needs; we are all guilty of trying too much or trying too little while on Social Media, especially entrepreneurs. The truth is that consistency is what works online. We can argue about the right platform, the perfect content or the optimal posting time, etc but at the end of the day “Done is better than perfect” and...

If there is something more precious for entrepreneurs than TIME, we don’t know about it. So it makes sense that our presence on Social Media shouldn’t be time consuming, but rather efficient and purposeful. And so a very important question arrises: Are you a consumer or a creator on Social Media? Since being present online has such a big impact on our lives and consequently our business, in the la...

Quick question before we get into this episode: does your Social Media activity consumes only your time or does it make you money? Let’s be honest, as an entrepreneur you should grow your business first and then share it on all platforms, as your presence here is just a tool to grow, not the main reason why is growing. Social Media is about visibility, marketing, putting yourself and your business...

Passion drives us and gives us energy to the point that we don’t know how to stop doing it. Being passionate about your life, your business or your hobbies has extended and ever-growing benefits, elevating energy levels to new highs. We are, after all, talking in this season about the untold stories of entrepreneurs so sharing my experience with windsurfing fits right like a glove. And just as you...

We consider the 3 main components of ME to be: my life, my business and my family. That is why we so often forget about another important one: me as a person! We can easily get off balance because of fear, habit, even passion and ambition. But should we really pay the price of dealing with the resulted shortcomings? Most entrepreneurs consider their business as more than their work, it becomes par...

Honest truth about being an entrepreneur: if we don’t work, we don’t eat. And the government is not gonna provide any type of pay if we get sick. It is all on us! We do like to believe we are invincible sometimes and that we will be able to always work. This idea of working harder than anyone else in order to succeed, can eventually cost us more that it’s worth, in terms of physical and mental hea...

Our goal this season is to present the realities, the intentions and the true stories of being an entrepreneur. And that means taking a look at some sensitive subjects as what it means to experience loneliness when you are working for yourself, by yourself. It’s absolutely normal for most entrepreneurs to identify themselves with their businesses. And this raises the normal question of how deeply...