Growing For Market Podcast

On this week’s podcast we hear from Virginia Herrera about what it’s like to own the farm she worked on for so many years. After working on Spring Hill Farm in Oregon for 20 years, Virginia got the opportunity to buy the farm when the owner retired, and she christened the operation Eloisa Organic Farm, named after her mother. Virginia shares her farming journey- she grew up farming in Oaxaca, Mexi...

Virtual assistants have been around for a while in fields like business and marketing, but until recently there hasn’t been a VA built specifically for farmers. Farmhand changed that, with a combination of automations and a team of humans streamlining operations and doing many of the things a back-office staff would do for farmers. We were curious how farmers were using Farmhand, so we invited bac...

Talk about leveraging constraints, Michael Bell runs Dallas Half Acre Farm without running water or electricity, with a full-time job, on about half an acre. On this week’s podcast, we talk about how he makes it all work. We discuss why almost all his crops are grown under cover, and how he makes that work with the intense summer heat in Texas. We also talk about why he harvests and delivers produ...

Dried flower arrangements are one of the best ways of ensuring a year-round supply of domestically-grown blooms, as gaps in the harvest season can be filled in with dried flowers. Hannah Muller just published Designing with Dried Flowers, a gorgeous and practical book written from her experience as farmer/florist on Full Belly Farm, one of the nation’s largest certified organic flower farms, among...

Learn what consumers find the most compelling reason to join a CSA, what a CSA guest token is, and how changing weather is making farming more difficult for Megan Larmer and Nicole Scott at the Glynwood Center for Regional Food and Farming. Megan and Nicole are both part of the large team of people supporting the work of Glynwood, a food and farming non-profit located on a 225-acre farm in New Yor...

Pick-your-own is an underused marketing channel for local vegetable and flower farms, one that could be transformative if PYO were implemented on anywhere near the scale of farmers markets or CSAs. Megan Neubauer of Pure Land Farm in McKinney, Texas is here to tell us how, after struggling with farmers markets, she made PYO more profitable and efficient for her farm. She used these experiences to...

Bruno Maciel is the third generation managing his family’s flower farm, Florista Lina Farm in Barcelos, Portugal. We hear how his experience working in the flower industry around Europe has guided the changes he is making to the farm, including adding greenhouse production, doing more winter production, dropping unprofitable crops and focusing on quality over quantity. Farmers in North America can...

Catt Fields White is the founder and CEO of Farmers Market Pros, the director of San Diego Markets, and the founder of the Little Italy Mercato in 2008 as a source of fresh food for her neighborhood in San Diego, California. In this interview, we draw on her years of experience helping growers figure out if farmers markets are the right outlet for their farms and then setting them up for success a...

The good news is that local farms are reaching more customers than ever through their websites, email, text messaging, search engine optimization and more. The rub is that most small farmers already wear so many hats, it’s unlikely they’re making the most of all those platforms for finding and communicating with customers. That’s why founder and CEO Ari Memar created Farmhand- so their team can ha...

It's a new host special episode! We’re so excited to be welcoming April Parms Jones to the podcast as one of our co-hosts, we wanted to make sure and record an episode to properly introduce everyone to April. She has a wide range of agricultural experiences and interests that inform her perspective as an interviewer. In addition to founding a farmers market, April has contributed to publications i...

Alex Ball started his farm when he was 14, so he’s had a lot of opportunities to refine the model over the years! He shares how and why he has moved the farm many times, and how he landed on the flexible CSA model he’s now using. This model allows for flexibility for the farmer by sourcing some of the produce from other growers. Plus, the credit-based system allows a wider group of people to parti...

Cole Jones tells us how he went from selling potatoes from local farmers out of his car for chefs to founding Local Line, which now helps thousands of farmers sell food and flowers online. Though Local Line was founded in 2015 as a matchmaking service connecting local farms with chefs, we discuss how the COVID-19 Pandemic accelerated their business overnight as farmers tried to cope with disrupted...

Jaymie Michelle Thurler tells us how she went from a dairy farming background to start Rutabaga Ranch, a certified organic bio-diverse market garden in Brinston, Ontario. At Rutabaga Ranch, they have a farmstand, sell at two farmers markets, have a CSA and sell to local restaurants. Jaymie conveys a lot of farm wisdom with humor, including advice on how to find a farm, how to stay married, and how...

We cover a lot of ground in this interview, including how Sarah and Tom decided to leave their careers to start a flower farm, how Grateful Gardeners is the only cut flower farm we know of to be incorporating aquaponics, and what the heck aquaponics even is. We talk about the ups and downs of raising money from investors to help establish a farm- and how this is routine in Silicon Valley but in fa...

This week we hear from Joshua Hughes, who is the Fresh Moves Logistics Coordinator for the Fresh Moves Mobile Market, one of the many programs of the non-profit Urban Growers Collective in Chicago. Host Katie Kulla talks with Joshua about the UGC and their work in general, but more specifically about how the organization is working to “close the food access gap.” Expanding access to food is someth...

Growers have long used deposits from ancient seas as a source of micronutrients- and over 50 years ago, Dr. Maynard Murray started researching the use of minerals- naturally dried and derived from mineral-rich seawater- as a source of micronutrients. Today on the podcast we talk with Chief Mineral Officer Michael Sileck about how Sea-90 Ocean Minerals continues the work of Dr. Murray today, throug...

REKO rings gained popularity during the pandemic as a way to keep selling direct to the public when markets were shut down. One of the obstacles to more widespread adoption of the REKO system- reliance on closed Facebook groups to communicate with customers- has been eliminated by Tyler Taggart and REKO Hub. They have developed software to facilitate REKO rings without using Facebook, plus the sof...

This week we talk with Hannah Rose Weber and Nate Lada, two of the owners at Green Things Farm Collective in Ann Arbor, Michigan. Green Things is a majority women-owned farm business that has evolved out of several businesses. Nate and his wife Jill first started Green Things farm in 2011 at a local farm incubator program. Then they purchased 64 acres where the farm is now settled. In 2020, Green...

We step back and look at the big picture in this wide-ranging conversation with Jean-Martin Fortier, talking about the systemic barriers to local food and farmers and strategies to overcome them. We also talk about Jean-Martin’s many projects, including the recently-released Heirloom farm planning software, and his forthcoming podcast.   We also catch up on his other projects, including the Old Mi...

On this week’s pod we talk with Brian Campbell and Crystine Goldberg. They own Uprising Seeds, the Certified Organic, farm-based seed business in Bellingham, WA. Brian and Crystine started as fresh market growers in 2004, growing specialty produce for local restaurants, food coops, and farmers markets. During that time they also started one of the country's first food-stamp based CSA programs.   ...

Erin Benzakein pioneered connecting with people who want to support local farms through social media. In this podcast we talk about how to use your own story to connect with potential customers. Read more in an article she wrote for Growing for Market Magazine called “Become the face of your farm,” linked in the show notes. We also talk about the years of work that went into breeding the first rou...

Fish fertilizer is one of the oldest natural fertilizers out there. On this week’s podcast, hear how it’s made, and what sets hydrolyzed fish fertilizer apart from fish emulsion. Ann Molloy of Neptune’s Harvest in Gloucester, Massachusetts, tells us how her dad realized waste from the fishing industry that was being thrown away could be made into natural fertilizer.   We also talk about best pract...

Grafting tomatoes onto vigorous, disease-resistant rootstocks is one of the biggest advancements in tomato production ever. We’ve been getting lots of questions about grafting and rootstocks lately, so we leapt at the opportunity to get some answers straight from the horse’s mouth, so to speak, by interviewing Martijn van Stee of Enza Zaden seeds about what makes tomato rootstocks so vigorous and...

Don Tipping stewards over 700 open-pollinated varieties of seeds at Siskiyou Seeds in Oregon, and we discuss the importance of having a bioregionally adapted seed system, and how farmers can get involved in their regional seed system in this week’s podcast. We also talk about Don’s North Star vs. his mission, and how farmers can clarify their goals by understanding the difference between the two....

Though she comes from a flower growing family, Tracy Yang of JARN Co. Flowers wasn’t always planning on following in the family business. Now, Tracy and her family farm four acres of flowers in Monroe, Washington, located about 45 minutes northeast of Seattle. Hear about how she decided to grow flowers for a living and the process of establishing her own farm, which involved clearing raw land and...