Growing Design

Justin Dauer is a lifelong student and practitioner of design. He was the VP of design at CVS Health a top 10, Fortune 500 company. He’s the author of two books and the founder of Anomali, his own design consultancy.  In this episode, Justin and I talk about  The importance of being a life-long learner Designing during the dot-com era Growing a design team with a focus on human connection The impo...

Addie is a designer based in Richmond, Virginia. In this episode, we chat about tools to organize our work, her experience as a brand designer before switching to UX, and he fascinating work on the branding for October Audio guitar pedals. Addie’s case study on October Audio’s branding → https://addiejohnson.com/projects/october-audio October Audio’s website → https://octoberaudio.com/

Peter Gregersen is the co-founder and Chief UX Designer of MobilePay. MobilePay is Denmark’s largest mobile payments app with more than 90% of the market.  In this episode, you’ll hear about Peter’s challenges and successes and his approach to design. If you’re into FinTech, this episode is definitely for you. 

Jonathan is a Webflow developer from Sweden. We spoke about the value of hands-on experience for accelerated learning and how YouTube and online content are great, free alternatives to formal education in creative fields. Connect with Jonathan https://twitter.com/JonathanFors https://www.forsjonathan.com/

Ross Chapman is the Head of Design at Obodo. In this episode, we talk about using workshops as a way to collaborate with clients and gather feedback, the importance of moving fast in the startup world, and using Airtable to manage your day-to-day operations. Ross' newsletter → https://www.linkedin.com/newsletters/product-design-by-ross-chapman-6861746713904889856/ Obodo's website → https:/...

I had the honor to chat with Jared Spool, one of the most recognized names in UX. In this episode, Jared walks me through the beginnings of usability and what the early usability tests looked like. 

Resonant Design is a Berlin-based design agency specialized in interfaces for music production. In this episode, we talk about their product design process, taking inspiration from the physical world, and the advantages of being specialized in a well-defined niche. GUESTS Simon Martin Fabian Ruf Hauke Scholz HIGHLIGHTS 00:00 Intro 08:00 Starting Company & First Clients 11:00 Market Research &a...

Bao Vo is a musician and visual artist based in Los Angeles, California. In this episode, we talk about the importance of clearly communicating your ideas. Whether as an artist, musician, UX designer, or entrepreneur. CONNECT WITH BAO heyitsbao.com mingping.com www.linkedin.com/in/baovocreative LISTEN TO THE PODCAST Spotify http://spoti.fi/3p0eC1G Apple http://apple.co/3jso39b Google http://bit.ly...

Walker Raigh is a design director and podcast producer. In our conversation, we talk about the advantages of creating relationships with your prospects to ramp up your business development efforts.  Among other things, we talked about networking, the law of reciprocity, and sharing your "secret recipe" with prospects to build relationship leverage.  LISTEN TO THE PODCAST Spotify http://spo...

Jinny Oh is the founder of WANDR, an award-winning, and fully-remote UX design agency. CONNECT WITH JINNY https://wandr.studio https://jinnyoh.com/ https://www.linkedin.com/in/jinnyohh/ ---- ABOUT THE PODCAST Welcome to the Growing Design Podcast, where we help you grow your design agency If you want to learn how to  - How to price your services - How to sell your expertise - And how to attract th...

I spoke with Simon Martin, founder of Resonant.design about designing the experience and visual interface of music production software. CONNECT WITH SIMON https://resonant.design/ https://www.linkedin.com/in/smnmrtn/ https://www.behance.net/ResonantDesign

ABOUT In this episode, Danielle Fauteaux and I talk about the intersection between UX design and SEO,  how to communicate expectations with clients, and how to foster solid relationships in your network that will help you grow your business.  --- CONNECT WITH DANIELLE https://www.linkedin.com/in/danielle-f-47a18aab/ --- FREE CHECKLIST FOR VETTING DESIGN CLIENTS https://edorozco.ck.page/newsletter-...

ABOUT In this episode, Laura Khalil walks us through her career as a successful marketing consultant. From working with startups to building her own firm and consulting some of the largest tech companies.   --- FREE CHECKLIST FOR VETTING DESIGN CLIENTS https://edorozco.ck.page/newsletter-subscribe --- ABOUT I'm Ed Orozco. I help UX agencies become more profitable by better pricing their servic...

Stæven Frey is the principal and Senior Brand Strategist at Quantum Branding, a strategy-focused branding agency based in Nashville, TN. In this episode, Stæven walks us through the memory structures that make people recognize and remember brands. In our conversation, we chat about building your agency's core offering, how to price based on your client's revenue, and how to overcome the fe...

In this episode, Zach Hill and I chat about sharing what you know, how to be more effective when selling design outcomes, and the importance of always having a growth mindset and be willing to learn from others.  Zach is a passionate design-centered strategist that combines an obsession for user experience, product strategy, and process with a foundation in visual communication. Zach uses the expe...

Crystal Nikosey explains the concept of Sales Enablement and how to implement it in your agency. Crystal is a Sales & Sales Enablement Leader with 10 years of inside and field sales experience. Currently, Crystal, most recently, served as the Director, Customer Success/Enablement @ Tribyl; the industry's first Digital Value Selling™ platform that helps virtual Reps become experts at sellin...

In this episode, Steph Cruchon chats with us about the history of design sprints, their value, and why they work. Steph is the founder of Design Sprint Ltd., the first company in the world to offer design sprints commercially. He had an important role in the rate of adoption of the methodology in Europe and around the world. He's organized several events around design sprints and has personall...

In this episode we explore the concept of niching down and why it is so important to specialize in order to compete.  We take a look at three of the most important reasons why you should focus your agency into a specific niche: Easier sales Easier production and delivery Easier scaleability You can find more resources on growing your agency in my blog edorozco.com/blog. ---- Would like to share yo...

In this episode, Romina Kavcic talks about the value of implementing a design strategy. We discuss how to communicate the value of research and the profound impact it can have on the success of a design project. Romina is a Design Strategist who holds a Master of Business Administration. She has more than 14 years of experience in design and consulting in tech. She has worked with unicorns like St...

In this episode, we'll explore the concept of value-based pricing. This is a powerful technique for design agency owners to increase their revenue while improving their client satisfaction. Sounds great, right? Let's look at whether this is the best pricing model for your agency and what you need to get started. ---- Would like to share your experience on the show? Send me a message at ed@...

Hello!  Welcome to the Growing Design Podcast Where we help you grow your design agency If you want to learn how to  - How to price your services - How to sell your expertise - And how to attract the right type of clients You've come to the right place.  I’m your host, Ed Orozco - let's get started