Fruitful Design & Strategy

Growing a Fruitful Brand Podcast

Business EN ↓ 77 episodes

Growing a Fruitful Brand is a commentary/interview podcast that helps business leaders clarify and infuse their brand into every area of their organization. Join Raj Lulla and Ben Lueders, owners of Fruitful Design & Strategy, as they explore the role that brand identity plays in creating company culture, driving valuable customer experiences, and recruiting/retaining great employees.

Author

Fruitful Design & Strategy

Category

Business

Podcast website

www.fruitful.design

Latest episode

Oct 1, 2025

Where to listen?

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Episodes

How We Messed Up and How We Grew From It | Growing A Fruitful Brand | Episode 26 13.04.2023

Listen to the episode now, where you get your podcasts, and support the pod by liking, and subscribing! YOUTUBE APPLE SPOTIFY STITCHER GOOGLE If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/ #brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesi...

The Power of Connection with Jeff Slobotski | Growing A Fruitful Brand Podcast | Episode 25 05.04.2023

Listen to the episode now, where you get your podcasts, and support the pod by liking, and subscribing! YOUTUBE APPLE SPOTIFY STITCHER GOOGLE If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/ #brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesi...

How to Thrive Through Change with Kate Johnson | Growing A Fruitful Brand Podcast | Episode 24 29.03.2023

This week on Growing a Fruitful Brand, Raj sits down with Kate Johnson for an episode you won’t want to miss. Kate is the former VP of Beauty and Grooming products at Procter and Gamble and served as Managing Director of US Consumer Goods at Heinz. Johnson uses what she learned through navigating change at P&G and Heinz as the foundation for her workshop framework, Leading Through Change ™. Fi...

Success is Helping Others Win with Tim Schurrer | Growing A Fruitful Brand Podcast | Episode 23 22.03.2023

Check out our latest episode of Growing a Fruitful Brand with Tim Schurrer, former COO at StoryBrand; author, podcast host, and CEO of David Novak Leadership. In the episode, Schurrer unpacks what it means to define your own success and how to be a leader that drives a culture of success. You can check out more from Schurrer over at the Build a Winning Team: Website & Podcast . Or find his boo...

Growing An Evergreen Brand | Growing A Fruitful Brand Podcast | Episode 22 15.03.2023

YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How To Build a Recession-Proof Business | Growing A Fruitful Brand Podcast | Episode 21 08.03.2023

YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

How to Use AI for SEO | Growing a Fruitful Brand Podcast | Episode 20 01.03.2023

YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Will Artificial Intelligence Replace Us? | Growing A Fruitful Brand | Episode 19 22.02.2023

YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Slaying Coffee Giants | Growing A Fruitful Brand | Episode 18 15.02.2023

Check out Hardy Coffee Co: https://www.hardycoffee.com/ If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/ Please subscribe and consider following us on the podcast platform of your choice!: YOUTUBE APPLE SPOTIFY STITCHER GOOGLE

The Flywheel Story: How to Scale and Sell | Episode 17 08.02.2023

If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/ Please subscribe and consider following us on the podcast platform of your choice!: YOUTUBE APPLE SPOTIFY STITCHER GOOGLE #brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesign #logo #aesthetic...

Podcast Guesting As A Marketing Strategy Ep. 16 Growing A Fruitful Brand 01.02.2023

If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/ Please subscribe and consider following us on the podcast platform of your choice!: YOUTUBE APPLE SPOTIFY STITCHER GOOGLE #brand #brandidentity #brandingadvice #rebrand #branddesign #brandpostion #graphicdesign #logo #aesthetic...

Enneagram For Business Leaders Ep. 15 Growing A Fruitful Brand Podcast 25.01.2023

You can learn more at www.gospelforenneagram.com . If you want to understand yourself better and how your personality can make or break your business, you can reach out to Tyler at tyler@gospelforenneagram.com for personal coaching or bring him in to do an Enneagram workshop with your team. If you want to take a free Enneagram test to discover your type visit https://www.truity.com/test/enneagram-...

How to Sell During a Recession (Without Selling Your Soul) Ep. 14 Growing A Fruitful Brand 18.01.2023

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

2023 Predictions Ep. 13 Growing A Fruitful Brand Podcast 11.01.2023

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

Holiday Special Ep. 12 Growing A Fruitful Brand Podcast 14.12.2022

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

How I Met My Business Partner Ep. 11 Growing A Fruitful Brand 07.12.2022

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

Leadership Secrets from the U.S. Military Ep. 10 Growing A Fruitful Brand Podcast 30.11.2022

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

5 Website Mistakes and How to Fix Them Ep. 9 Growing A Fruitful Brand 23.11.2022

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

How to Build an Employer Brand Ep. 8 Growing A Fruitful Brand 16.11.2022

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

Less Is More Ep. 7 Growing A Fruitful Brand Podcast 09.11.2022

Please subscribe to this channel—and consider following us on the podcast platform of your choice!: YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to...

The Meaning Movement Brand Audit with Dan Cumberland Ep. 6 Growing a Fruitful Brand Podcast 02.11.2022

Please subscribe and consider following Growing a Fruitful Brand Podcast on the platform of your choice!: YOUTUBE APPLE SPOTIFY STITCHER GOOGLE You can check out Dan Cumberland’s work and see more of Raj and Dan’s strategy session at The Meaning Movement Podcast - wherever you listen to podcasts. Questions you need to ask when considering your calling: Do I feel like the work I do matters? Do I li...

How Much Does a Logo Cost? Ep. 5 Growing a Fruitful Brand Podcast 26.10.2022

We have a free Ebook you can download to see if you’re ready for a new brand: https://www.fruitful.design/ebook Please subscribe to this channel—and consider following us on the podcast platform of your choice!: APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a bra...

How to Build a Brand in This Economy. Ep. 4 Growing a Fruitful Brand Podcast 12.10.2022

YOUTUBE: https://www.youtube.com/channel/UCSxew05Q9LKqMwKWa-KEx3w APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. www.fruitful.design

What is StoryBrand? Ep. 3 Growing a Fruitful Brand Podcast 28.09.2022

If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. www.fruitful.design

What Makes a Brand Fruitful? Ep. 2 Growing a Fruitful Brand Podcast 14.09.2022

Please subscribe to this podcast, share it with a friend, and don’t forget to drop us a comment or review!  YOUTUBE: https://bit.ly/3PFQnn2 APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh STITCHER: https://bit.ly/3QXcyGw GOOGLE: https://bit.ly/3dQQjng If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design &amp...

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