Growing a Fruitful Brand Podcast

On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces. Raj and Ben take you on a jo...

Macy Robison’s Leadership Quiz and Podcast: https://macyrobison.com/

Without an artist, is it still considered art? Spotify has begun sneaking “AI Ghost Artists” into their listener’s playlists. To the casual listener, these ghosts may sound like real artists – but they offer a big advantage to Spotify: They don’t have to pay royalties to AI musicians. Ben and Raj explore the moral, business, and existential ramifications of a world filled with soulless, generative...

It’s not every day that a nationwide rebrand emergency happens – Ben and Raj could no longer keep silent about the branding story of our generation: The Great Cracker Barrel Fiasco What happened?: Last week, Cracker Barrel released a new logo, the internet melted, their stock plummeted, President Trump scolded them, and they went back to their old logo.  That’s the story in a nutshell, anyway...

This interview offers practical, actionable tips for crafting a weekly plan that maximizes your productivity. Derek Imai is the founder of Parliament Consulting and specializes in leading owners and entrepreneurs from feeling overwhelmed to flourishing. He is a certified coach in both Working Genius as well as the Full Focus Planner (Both of which are discussed in this interview). Learn how to pri...

In this episode Ben Lueders and Raj Lulla unpack what the heck has been going on at Southwest Airlines– and what we can all learn from their potential brand FAIL. 🛬 In this episode: What was so great about Southwest? ✈️ What's changing at Southwest (and why)? 🧳 How will Southwest’s changes affect their brand? 🤔 What can your brand learn from Southwest's failure? 📈

Famed branding and marketing guru Scott Galloway (Prof G) recently made some bold claims about the state of branding, advertising and marketing. In our latest episode of Growing a Fruitful Brand, brand designer Ben Lueders and brand strategist Raj Lulla react to his recent comments. #branding #advertising #marketing #brandstrategy #brand #design #profg #scottgalloway

In the latest episode of Growing a Fruitful Brand, designer Ben Lueders interviews Lauren Cibene, author of the upcoming memoir, Tiger in a Lifeboat (available May 6) . When Lauren needed a cover designer - she immediately thought of Fruitful. But why? Ben and Lauren get into what it was like working with each other, what makes a good book cover, and what the Fruitful design process is really like...

Fruitful founder and designer Ben Lueders just wrote a book with the help of his creative kids! “Escape from Terikiak” is the first book in a new children’s adventure series, and geared toward kids ages 8-13 (although all ages enjoy it). Buy the book here: https://www.benlueders.com/book In this episode of Growing a Fruitful Brand, Raj interviews Ben about: 🧑‍🧑‍🧒‍🧒The process of writing a book...

When your job is to be creative all the time, surrounding yourself with inspiring, creative tools becomes a big priority. In the latest episode of Growing a Fruitful Brand, Raj and Ben share each of their top five creative tools of the last year! From guitars and cameras, to fountain pens and automatic watches – there’s a lot of fun recommendations in this conversation! Some of the brands mentione...

What the heck have Raj and Ben been up to this year? It’s been a minute since the last Growing a Fruitful Brand podcast, but don’t worry – Fruitful is still staying busy! In this episode, Raj and Ben tell all about what they’ve been up to: A Fruitful update on their new 30 Day Brand Sprint product Raj wrote a book! The Caring House Ben wrote a book too! Escape from Terikiak Why designers should us...

Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Jack Conte’s 2024 SXSW talk “The Death of the Follower & the Future of Creativity on the Web” Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Find out more about the The Sharing Place , a grief support center for children in Salt Lake City, UT that inspired Raj’s book, The Caring House. Pre-order The Caring House now: https://www.rajlulla.com/book Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach...

Find out more about the The Sharing Place , a grief support center for children in Salt Lake City, UT that inspired Raj’s book, The Caring House. Pre-order The Caring House now: https://www.rajlulla.com/book Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach...

Check out this episode where ever you find your podcasts! APPLE: https://apple.co/3pJO1sw SPOTIFY: https://spoti.fi/3CuOmHh OVERCAST: https://overcast.fm/itunes1639753816/growing-a-fruitful-brand-podcast

Take our assessment today, to see if you qualify for Fruitful’s 30 Day Brand Sprint: www.fruitful.design/sprint Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Take our assessment today, to see if you qualify for Fruitful’s 30 Day Brand Sprint: www.fruitful.design/sprint Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

https://oxidedesign.com/ Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Check out the episode and check out Phil Smith at gotimehq.com Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/

Subscribe to Growing A Fruitful Brand where ever you get your podcasts! YOUTUBE APPLE SPOTIFY If you’d like to explore working with Ben and Raj on a branding project of your own, please reach out to Fruitful Design & Strategy today. https://www.fruitful.design/