GROWERS GONNA GROW

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Chad Diller, CEO of Landscape Leadership , to discuss one of the biggest challenges facing green industry companies today: standing out. When customers can't clearly see the difference between one company and another, the conversation often comes down to price. Chad shares insights on building meaningful unique value propositions,...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Jeremy Gruszka of The Perennial Farm to discuss a major shifts impacting the green industry: the growing demand for native plants and the often-overlooked realities of wholesale plant fulfillment. Jeremy explores the continued rise of native plants, the increasing demand for specific species, and how government regulations and pro...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Katie Elzer-Peters , founder of The Garden of Words , to discuss one of the most overlooked challenges in the green industry: marketing. Katie shares her perspective on why great products alone aren't enough, how storytelling influences customer behavior, and what growers, landscapers, and garden centers can do to stand out in an...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Luis Benavides , founder and CEO of Neighborbrite, to discuss how artificial intelligence is changing the way homeowners approach landscape design. Neighborbrite allows users to upload a photo of their yard and generate customized landscape concepts in minutes. What started as a solution to make landscape design more accessible ha...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Darren Gruner, founder of Turf's Up Radio, to talk about why the green industry needed its own media platform and how industry communication is evolving. Darren shares the story behind building a 24/7 radio network dedicated entirely to landscaping, lawn care, nurseries, and green industry businesses. The conversation explores how...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Dan Palatta, owner of Best Damn Bookkeeping, to break down a common problem in the green industry: businesses that stay busy but still struggle to understand their profit. Dan shares insight into why financial visibility is often lacking in nursery and landscape businesses, and how plant inventory, seasonal cash flow, and inconsis...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Eric Jones, also known as Turf Teacher, to break down one of the biggest disconnects in the green industry: the gap between plant design and plant availability. Designers create the vision. Growers manage production timelines. Contractors are left trying to make the two align. The problem is, they often don’t. Rayne and Eric dig i...

In this episode of Growers Gonna Grow , Rayne Gibson breaks down one of the most misunderstood roles in the green industry: the plant broker. Brokers sit in the middle of the supply chain, connecting growers, contractors, and suppliers. But are they simplifying the process or adding unnecessary complexity? Rayne explores why brokers exist in the first place, where they add real value, and where co...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Hillary Metzger, Sales Manager at Home Nursery Inc. , to talk about one of the biggest challenges in the green industry: aligning plant demand with long-term production. Hillary shares insight into how growers plan crops months and even years in advance, and why nurseries can’t simply pivot when demand shifts. The conversation exp...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with John DeHaven, Sales Manager at Acorn Farms in Ohio , to talk about two topics that are shaping how plant material moves through the industry today: order consolidation and the growing demand for native plants . John shares practical insight into how landscapers and garden centers can improve margins by consolidating plant orders a...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Paul Meehan of Natchez Tree Co. and Natchez Trading Post to talk about the importance of plant grading standards and how they shape communication across the nursery supply chain. The conversation dives into the Florida Grades and Standards for nursery plants , why they were created, and how clear definitions around plant size and...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Mario Cambardella , founder of ServeScape , to explore how technology is reshaping the way plants move from growers to landscapes. Mario shares his perspective on the “farm-to-landscape” supply chain and why the green industry has historically struggled with inventory transparency, logistics, and communication between growers, des...

In this episode of Growers Gonna Grow , Rayne Gibson talks with David Marciniak of Landscape Design Lab about one of the biggest disconnects in the green industry: plants often become the last thing considered in a landscape project. David shares his perspective from the contractor and design side, explaining why plant material should play a central role in landscape planning and why waiting until...

In this episode of Growers Gonna Grow , Rayne Gibson sits down with Eric Olson, Business Development Manager for RediRoot , to talk about how container technology affects plant health long before a plant ever reaches the jobsite. Eric explains how air pruning systems work, why root structure matters more than most people realize, and how decisions made during production can impact transplant succe...

In this episode of Growers Gonna Grow , Rayne Gibson and Chris Uhland break down what happens when living plant material is handled like a commodity. From unrealistic timelines to poor jobsite handling, they dig into where the disconnect between growers and contractors creates unnecessary problems across projects. Chris shares real-world insight into production timing, harvesting limitations, and...

On the very first episode, I want to break down who I am and what we are here for. Growers Gonna Grow goes beyond plants and into the strategy behind them. I help green industry pros understand production timelines, supply challenges, and planning systems so plants show up right, jobs run smoother, and businesses grow stronger.