Grow Your VA & OBM Business: Soulpreneur Scaling Stories

In this episode of Soulpreneur Scaling Stories, I sit down with Tara Wiskow, an intuitive healer and life reinvention expert who transitioned from weight loss coaching to her true calling after experiencing a profound personal loss. Tara shares her powerful journey of transformation and the pivotal moment when she decided to finally answer the calling that had been knocking at her door for years....

In this episode of Soulpreneur Scaling Stories, I reveal the game-changing "Two Day CEO" approach that has transformed my business and can transform yours too. If you're constantly tied to your laptop, responding to client messages at all hours, and struggling to truly disconnect from work—this episode is your blueprint for freedom. I share my personal journey from being an "al...

In this episode of Soulpreneur Scaling Stories, I chat with Maria John, a website copywriter who recently completed a rebrand of her signature offer, "Lights, Copy, Action." Maria shares her journey from being an "accidental entrepreneur" doing work she didn't enjoy to building a business centered around her unique copywriting process that delivers exceptional results for...

In this episode of Soulpreneur Scaling Stories, I chat with Joanne Homestead, an email copywriter and copy coach who helps service providers create compelling email content that builds genuine connection and drives conversions. Joanne shares her journey from being a teacher for 15 years to discovering her natural talent for storytelling in the online business space. She reveals how she transitione...

Ever feel like your business is running you instead of the other way around? You're not alone. If you've been stuck at the same income level despite working more hours, constantly switching between different client tasks, or feeling like there's a ceiling to your growth, this episode is for you.  Most online service providers think that adding more clients or working more hours is t...

In this episode, business mentor Jessica Pye shares how integrating her fine art background transformed her coaching practice. Her "CEO Paint and Sip" retreat sold out a month in advance because it offered virtual assistants and service providers something essential - space for million-dollar ideas to emerge away from strategy sessions. Jessica explains that creative activities quiet the...

Ever find yourself constantly searching for the next best platform to find clients? You're not alone. In this episode of Soulpreneur Scaling Stories, I dive deep into why "Where do I find clients?" is actually the wrong question to ask—and what you should be focusing on instead to consistently attract premium clients who are ready to say yes without hesitation. I share my own journe...

In this episode, I chat with Sonia Urquilla, an SEO genius coach who helps female coaches and service providers get found online through effective website optimization. After being laid off from her corporate job in January 2024, Sonia built a thriving SEO coaching business that replaced her corporate salary within months. Her story is a powerful reminder that sometimes the skills we initially res...

In this episode of Soulpreneur Scaling Stories, I sit down with Megan Holly, a brand photographer and confidence coach who helps entrepreneurs step into their authentic power both in front of the camera and in their businesses. Megan shares how her journey evolved from offering general photography services to specializing in brand photography and eventually incorporating confidence coaching for he...

Are you struggling to get clients to say YES faster at the opportunity to work with you? In this episode, I reveal why potential clients are hesitating - and it has nothing to do with your pricing. In this episode, I break down why positioning is the key to getting clients to say YES faster. Most service providers position themselves around tasks instead of transformations, making them blend into...

In this episode of Soulpreneur Scaling Stories, I sit down with Zoe Collins, a web and SEO pro who is also a certified EFT practitioner and business mentor. Zoe shares her journey of building two complementary businesses while navigating the emotional challenges that come with entrepreneurship. During our conversation, Zoe reveals how her website and SEO business initially triggered deep personal...

Are you constantly second-guessing your expertise? Taking endless courses to feel "qualified enough"? Watching others confidently grow their businesses while you stay stuck? In this solo episode of Soulpreneur Scaling Stories, I dive deep into why strategy alone isn't enough to scale your business and what's actually standing between you and the peaceful, profitable business yo...

In this episode of Soulpreneur Scaling Stories, I sit down with Samantha Eck, a bookkeeper for creatives who transformed her career from corporate accounting to running her own business. She shares her philosophy that your numbers aren’t scary monsters hiding under your bed—they’re actually telling you a story about your business if you’re brave enough to read it. Samantha reveals how most service...

In this episode of Soulpreneur Scaling Stories, I dive deep into one of the biggest challenges that keeps service providers stuck in overwhelm and income plateaus: creating a business that truly supports your desired lifestyle instead of one that drains your energy and joy. If you’ve ever found yourself working extra hours, taking on clients who don’t respect your boundaries, or feeling resentful...

In this episode of Soulpreneur Scaling Stories, I sit down with Mayra Gomez Sanchez, a Latina Marketing Strategist & Copywriter who transitioned from elementary school teacher to successful copywriter. She shares how she built her copywriting business from the ground up, developing specialized packages and creating stability through intentional business decisions. We explore the mindset shifts...

Ever feel like your business is running you instead of the other way around? You’re not alone.  If you’ve ever answered a late-night client message, squeezed in a last-minute favor, or felt guilty about enforcing your boundaries, this episode is for you.  Most entrepreneurs think that being available and accommodating makes them valuable, but in reality, weak boundaries are keeping them overworked...

What if selling your business was the ultimate scaling move? In this episode, I sit down with Adriana Richardson, a Business Process Consultant and technical writer who transitioned from running a VA agency to specializing in streamlining processes for sustainable growth and exit strategies. Adriana shares how she accidentally scaled an agency, why she decided to pivot, and how she now helps entre...

Are you tired of feeling like you have to say “yes” to everything just to keep your business afloat? In this episode, I’m sharing how you can still say “yes” to the right opportunities—but in a way that feels aligned, strategic, and profitable. It’s not about saying no to growth; it’s about saying yes to the things that support your business goals without burning you out. I’ll walk you through the...

If social media feels overwhelming and traditional marketing strategies aren’t working for you, you’re going to love this conversation! In this episode, I sit down with Judy Murdoch, a Marketing Root Work Coach, to dive into word of mouth marketing, one of the most effective and overlooked ways to get consistent, high quality clients for your service based business. Judy breaks down the psychology...

Are you tired of being told to "niche down" when you have a diverse skill set? You don’t need to specialize in just one thing to charge premium rates, you need a signature framework that clearly communicates your value. In this episode, I break down why niching isn’t the answer for every service provider and how creating a structured framework can help you stand out, attract high-paying...

In this episode of Soulpreneur Scaling Stories , I’m joined by the incredible Lona Czerwinski, a Launch Strategist, Tech VA, Canva Queen, and one of my former coaching clients.  Lona shares her journey from being a general admin VA, working with 12 clients at once, to niching down into launch strategy and creating a business that aligns with her passions and values. We discuss how Lona transitione...

Are you tired of endless discovery calls that lead to “I’ll think about it”? In this episode of Soulpreneur Scaling Stories , I share the game-changing strategy that transformed my sales process, and it has nothing to do with convincing or selling.  I’ll walk you through the power of creating a signature framework, the one thing that positions you as the expert, makes your value crystal clear, and...

This isn’t your typical year-in-review episode. It’s a raw, heartfelt look at my journey through one of the most challenging and transformative years of my life, a celebration of redefining success beyond the numbers. In this special year-end episode of Soulpreneur Scaling Stories , I share how I went from hitting burnout to making a bold move to Barcelona, and how it reinvigorated both my life an...

In this episode of Soulpreneur Scaling Stories , I sit down with Alefiya Khorakiwala, a quiz funnel strategist and copywriter who’s redefining lead generation with innovative, high-converting quizzes. Alefiya shares her journey from working with traditional funnels and email marketing to discovering the unmatched potential of quiz funnels for scaling businesses. We explore how Alefiya created her...

In this episode of Soulpreneur Scaling Stories , I’m joined by Rachel Meltzer, a business coach for creative freelance digital marketers and a seasoned freelance writer. Rachel shares her incredible journey from part-time freelancer to building a sustainable full-time business, all while overcoming burnout and crafting a life she loves. We dive into the challenges freelancers face, including navig...