Richard Cowell
Grow Your Tutoring Business Podcast
A podcast for tutors to share their story on transitioning from being a classroom teacher into a self-employed tutor. We share business tips and ideas to help increase income. The aim is to support teachers to create a life they want around a business that provides high-level value. Hosted on Acast. See acast.com/privacy for more information.
Where to listen?
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Episodes
The Best Marketing Doesn’t Always Need the Biggest Budget 02.07.2026 4:27
What can tutoring business owners learn from Heinz, Gillette and Levi’s? Quite a lot, actually. In this episode, I’m talking about branding, marketing and what happens when big businesses are told they can’t show up in the way they expected. During the World Cup, several well-known brands were restricted from displaying their names because they were not official tournament sponsors. But instead of...
Life After Teaching: Creating Stability Again 24.06.2026 28:44
Leaving teaching can feel like leaving stability behind. A monthly salary, a school timetable, pension contributions, colleagues, policies, procedures and someone else making the big decisions can all create a sense of security. But stability does not only come from a salary. In this final episode of the mini-series on moving from teacher to tutor, I explore what stability can look like outside th...
The Money Fear Behind Leaving Teaching 17.06.2026 31:02
Leaving teaching is not just an emotional decision. For many teachers, one of the biggest questions is much more practical: can I actually afford to leave teaching and build a tutoring business? In episode 3 of this mini-series, I’m looking at the money fear behind leaving the classroom. We talk about why a teaching salary can feel hard to walk away from, why financial worry is not weakness, and w...
How to Create Content Without Sounding Stuffy 15.06.2026 26:24
In this Make It Happen Monday episode, Richard answers Jessica Sapida’s question about how tutors can create media content without sounding stuffy, and how building a following can impact their business. This episode explores the difference between being professional and being overly polished, why authenticity matters, and how tutors can show up online in a way that feels natural, useful and trust...
Leaving Teaching Without Losing Your Impact 10.06.2026 34:08
Leaving teaching is not always the exciting fresh start people make it out to be. Sometimes it feels heavy. Sometimes it feels guilty. Sometimes it feels like you are walking away from your identity, your colleagues, your pupils, your security and the version of yourself you worked so hard to become. In this first episode of my new mini-series on the mindset of leaving teaching, I explore the emot...
How to Increase Your Tutoring Prices Without Apologising 08.06.2026 21:55
In this Make It Happen Monday episode, Richard answers Emma Salter’s question: “What is the best way of increasing my prices?” At first, this sounds like a simple pricing question. Just tell families the price is going up, right? But for many tutors, the difficult part is not changing the number. It is the emotional reaction that comes with it. Will parents leave? Will they question the increase?...
The Emotional Weight of Leaving Teaching 03.06.2026 44:24
Leaving teaching is not always the exciting fresh start people make it out to be. Sometimes it feels heavy. Sometimes it feels guilty. Sometimes it feels like you are walking away from your identity, your colleagues, your pupils, your security and the version of yourself you worked so hard to become. In this first episode of my new mini-series on the mindset of leaving teaching, I explore the emot...
Stop Fitting Clients In — Start Leading Your Business 27.05.2026 19:50
CEO mindset for tutors starts before your business feels “big enough” — it starts with how you lead it now. In this final episode of the mindset mini-series, we bring everything together: identity, confidence, trust and leadership. A lot of tutors wait until their business reaches a certain size before they start seeing themselves as the person leading it. But your tutoring business grows when you...
How to Use Facebook Groups to Build Trust with Parents 21.05.2026 20:37
Facebook groups can feel like a crowded marketplace for tutors. You post about your services and get little engagement. Then, when a parent asks for a tutor, dozens of people reply with almost identical offers. So how do you actually stand out? In this Make It Happen Monday episode, I explore how tutors can use Facebook more strategically to reach parents, build trust and avoid sounding like every...
You Don’t Need More Advice — You Need to Act 20.05.2026 23:20
Tutoring business decisions become much easier when you stop waiting for permission and start learning to trust yourself. In this episode of Grow Your Tutoring Business , we continue the mindset mini-series by looking at self-trust, decision-making and why so many tutors get stuck even when they already know what to do. You might have watched the videos, listened to podcasts, joined groups, bought...
Why Parents Aren’t Booking From Your Social Media Posts 17.05.2026 26:00
Posting in Facebook groups but not getting many students? In this Make It Happen Monday episode, I answer Bianca’s question about attracting students to group lessons and daytime tuition. But this is not just a question about Facebook. It is a customer journey question. We look at why “spaces available” posts rarely work on their own, why group tuition needs more education, why daytime tuition nee...
Why Action Comes Before Confidence 13.05.2026 28:35
Tutor confidence is built through action, evidence and small wins, not by waiting until you feel ready. In this episode of Grow Your Tutoring Business , we continue the mindset mini-series by looking at how tutors can build real confidence as business owners. So many tutors wait until they feel confident before they take action. But in business, it usually works the other way around. You take acti...
The First Tutors Lesson: Are You Building Something You Own? 11.05.2026 42:44
First Tutors has recently ceased trading, leaving many tutors without a key source of leads, reviews and visibility. In this special episode of Grow Your Tutoring Business , I want to look beyond the immediate frustration and ask a bigger question: What does this teach us about the way we build our tutoring businesses? This episode is not about criticising First Tutors, or the tutors who relied on...
The Mindset Blocking Your Tutoring Business Growth 06.05.2026 27:46
If your tutoring business mindset still feels stuck between “teacher” and “business owner”, this episode is for you. A lot of tutors say they’ve started a business… but deep down, they don’t fully feel like one. And until that identity shifts, growth feels harder than it should. In this first episode of the mini-series, I’m breaking down what really holds tutors back, and it’s not strategy, market...
When Should You Leave Your Job to Tutor Full Time? 04.05.2026 22:25
How long does it take to become a full-time tutor? It sounds like a simple question, but there is a much bigger conversation underneath it. In this Make It Happen Monday episode, I explore why every tutor’s journey to full time looks different, and why comparing your timeline to someone else’s can slow you down. Some tutors grow quickly because they have existing contacts, savings, local reputatio...
The Final Money Lesson: Mindset, Identity and Leadership 29.04.2026 28:36
Running a tutoring business is not just about pricing, strategy, or getting more enquiries. Sometimes the real issue is mindset, identity, and the decisions we keep avoiding. In this final episode of the money mini-series, I’m talking about the shift from being “just a tutor” to thinking more like the person leading the business. Because often we already know what is not working — the problem is t...
From Resources to Revenue: Claire Riley’s Business Story 28.04.2026 48:50
Growing a tutoring business or education business takes more than good ideas — it takes mindset, strategy and the courage to build something bigger than yourself. In this episode, I’m joined by Claire Riley, founder of Classroom Secrets and host of The Education Business Podcast , for an honest conversation about business growth, teacher identity, mindset and what it really takes to create an educ...
Why Values-Led Tutors Still Need Numbers 22.04.2026 34:51
Why values-led tutors still need numbers — in this episode of Grow Your Tutoring Business , we’re talking about money, values, targets, and the weekly numbers that actually matter in a tutoring business. For many tutors, money can feel uncomfortable. You want to do meaningful work, support families, and run your business ethically. But if you avoid the numbers completely, it becomes much harder to...
How Tutors Can Find Clients in Facebook Groups 20.04.2026 19:11
Are you posting in Facebook groups, sticking to the rules, and still getting no enquiries? This is something a lot of tutors run into. You do what you think you are meant to do. You write a polite post, explain what you teach, mention your experience, maybe include your availability… and then nothing happens. In this episode, I answer a question from Hannah about how to find clients in Facebook gr...
The 5 Checks That Reveal What Your Business Needs 15.04.2026 35:32
Tutoring business audit time. If you want to grow your tutoring business, earn more, or fix what feels off, you need to know where the real gaps are first. In this second episode of the money mini series, I’m taking you through a simple 5-part audit to help you look at your business properly. Not in an overcomplicated way. Not in a corporate way. Just in a way that helps you make better decisions....
How to Grow Your Tutoring Business During the Day 13.04.2026 26:09
How to fill daytime tutoring hours is a question many tutors ask once their after-school slots start filling up. In this Make It Happen Mondays episode of Grow Your Tutoring Business , I unpack a question from Maxine Dickinson about how to get daytime tuition work without going through an agency . The real answer is not just “find more students”. It is about understanding that daytime tuition is a...
The Tutor Money Problem No One Talks About 08.04.2026 25:53
Tutoring business finances can feel messy, even when your diary is full and you’re doing what looks like all the right things. In this episode, I’m kicking off a mini series on money for tutors and tuition business owners. We’re talking about why so many tutors are busy, working hard, helping families, and still not feeling financially secure. This is not just about tutor pricing . It’s about the...
Tutors: Stop Guessing and Start Reading the Signals 06.04.2026 29:24
One part of your tutoring business is growing. Another part isn’t. So how do you know what to focus on without overthinking everything? In this episode of Grow Your Tutoring Business , I unpack a question from a tutor whose Thrive support is beginning to take off, while her literacy offer feels much quieter. On the surface, it sounds like a question about marketing or niche clarity. But underneath...
Terms and Conditions for Tutors: What Really Matters 01.04.2026 36:43
Tutoring cancellation policies can make or break your tutoring business. In this episode, I’m talking about terms and conditions, cancellations, payment in advance, direct debits, and the mindset shift that has to happen when you stop treating your tuition business like a side hustle and start treating it like a proper business. A lot of tutors start out informally. A few clients come in through w...
Is It Worth Starting a Tutoring Business Right Now? 30.03.2026 16:09
Is it worth starting a tutoring business right now? It sounds like a simple question, but underneath it are all the fears so many tutors carry when they think about starting or growing: Have I missed the boat? Is the market too crowded? Will people actually buy from me? What if I put time, money and energy into this and it goes nowhere? In this new Make It Happen Mondays podcast format, I’m taking...
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