Grow Your Solar Business

On this episode Josiah and Ryan discuss what solar companies can be doing to keep their marketing efforts going during what is a traditionally slow Q4 in the solar industry. Use the seasonality of people expecting deals and offers as well as focus on your brand awareness to keep your company moving forward. Hosted on Acast. See acast.com/privacy for more information.

So, you now have a healthy flow of solar leads. What should you do with them? Stare at them? Just pile them up? Or poke it with a stick? In this episode, I invited Ryan Webber, our creative director, where we'll talk about what to do with your leads, how to convert them into appointments and the best practices of appointment setting. Timestamps: (01:27) #1 Reason why some of our clients leave PB E...

In this episode, Josh Weymer, our account management head, joins me as we speak to a dear friend of ours, Austin Anderson. Austin is the owner and founder of HomeSourced — a Philippine-based outsourcing company specializing in support for solar sales and solar contracting businesses. That includes appointment setting (call center), reactivation, payroll, sales support, etc... literally everything...

If you want to hear my creative director, Ryan Webber, make fun of me for my hot tub obsession, then you'll want to listen to this episode. But not just that, we quickly transition into systems for lead generation and pipeline in solar. Ryan (my creative director) and I talk through… (5:17) What you can learn from Josiah's obsessions with hot tubs that could instantly improve your online marketing...

When it comes to blitzing, there's no go-to person I could think of other than James Wood. He started managing with just 8 sales reps and now has grown up to 100 reps doing blitz and did 1700 installs in 2021. So we invited him over to a Facebook live way back in February. He shared a lot of value in it and that it would be nuts not to promote that content again. That's why we repurpose that live...

In the past six years, the solar industry has undergone massive changes. For those looking to stay in the field, it is crucial to be adaptable and understand the different aspects of the industry.  This is where Taylor Armstrong comes in. Taylor has been in the solar industry for over 6 years now. And he also founded the Solarpreneur podcast in October 2018. In this episode, you'll discover:...

In this episode, we invited Sean Willchene — the owner of a community solar marketing company called Community Solar Advisors USA where he shares how community solar works and how he built a solar marketing company around it from scratch. Timestamps: (01:54) The 10,000 ft view of Community Solar: How it works and how it can benefit customers (03:55) Why utility companies are doing everything they...

While other solar reps stay away from knocking on doors in San Diego — the toughest market on the planet... Earl Kapule is quietly closing deals while enjoying the weather and the beaches with his family. If you want to know how his secret recipe, listen to this episode where shares about... (02:27) Why San Diego is the toughest market to knock on doors. (05:39) Why Earl loves to knock on doors in...

To get this podcast show on the road, we invited Bennett Maxwell, owner and founder of Dirty Dough — a cookie company. But before he ventured into the cookie business industry, he started and grew a successful solar company which he sold and exited in just 18 months. In this episode, you'll discover: (00:55) How Bennett started a solar company three months post-COVID in a super-saturated market. (...