Joran Hofman

Grow Your B2B SaaS

Business EN ↓ 155 episodes

We will discuss everything on growing your B2B SaaS, hosted by Joran Hofman, Founder of Reditus. When growing your B2B SaaS you run into a lot of things; we will cover how to generate your first-paying clients, achieve product-market fit, create a go-to-market plan, and more in-depth information about any marketing channel. Or, when thinking about funding, we will cover bootstrapped stories to fund your SaaS with external money. As Joran is a founder himself of a B2B SaaS, he will ask the questions for you. B2B SaaS, SaaS, Grow My SaaS, SaaS Advice, SaaS founder, SaaS podcast.

Author

Joran Hofman

Episodes

S1E5 - Product Led Growth: How To Get Started With Antti Suikkanen 07.03.2023 34:08

How can you leverage Product-Led Growth to grow your B2B SaaS? In this episode, we talk with Antti Suikkanen, about how to get started with product-led growth to scale your SaaS. What is Product-led Growth? - Antti Suikkanen sees product-led growth as how the world works today: people today want to figure out the value they can attain from a product before deciding to buy it. Product-led growth mo...

S1E4 - Sales Process: The importance & Best Practices With Gavin Tye 28.02.2023 34:46

Want to sell your B2B SaaS? Learn from Gavin Tye on how to create demand for your SaaS without selling. A marketer does not always have a full understanding of the problem existing in their business. Any B2B SaaS business founder should first understand the specific business processes they impact directly or indirectly and figure out how to quantify them. As such, you need to demonstrate to the ta...

S1E3 - Affiliate Marketing Simplified With Evan Weber 21.02.2023 43:07

Why should you care about affiliate marketing for your B2B SaaS? We talk with Evan Weber who has been in the industry for a very long term since the inception of affiliate marketing. He has been consulting for over 350 companies in the last 15 years, doing media buying and managing the ad campaign on the agency media platforms. He has plenty of references in B2B, thus one of the direct consumer an...

S1E2 - Customer Success: The Importance & Best Practices With Mike Dry 14.02.2023 41:00

Want to set up or grow your CS team? Learn how to gain more revenue from your current clients and keep them longer. Mike Dry, Senior director of customer success at Leadfeeder will share the importance of CS and best practices. Over the past 10 years, he has gathered immense experience working with customers, teams, startups, and established companies. To start things off, we get Mike's defini...

S1E1 - UI/UX Design, Importance & Best Practices With Peter Loving 07.02.2023 37:31

The UX & UI of your B2B SaaS will determine the success you will have. Whether you are going for product-led, sales-led, or any other growth strategy. Users will need to understand and like the product. This is where UX & UI comes into place. Our guest Peter clearly spells out his credentials and why you need to afford him a listening ear as he discusses all things UX/UI. Can you draw the...