Grow Your B2B SaaS

How do you improve your user onboarding? Effective user onboarding is crucial for driving user engagement and retention on your platform. A seamless onboarding process welcomes new users, guiding them through your product's key features and benefits, while minimizing any potential hurdles. By implementing a user-centric onboarding strategy, you can ensure that users quickly grasp how to naviga...

How to build a community as a B2B SaaS? In season one, episode eight of our podcast, we were privileged to host Alex Theuma, where we discussed how to create a community within a B2B SaaS. In this episode, we take the subject matter a notch higher as we host M i ke Rizzo, the Founder & CEO of Marketingops and community-led Growth Advisor at Rev Brains. We discuss the importance of having a thr...

When it comes to achieving accurate and insightful revenue attribution, mastering the right approach is crucial for the success of your business. In this episode, Joran Hofman hosts Steffen Hedebrandt the Co-founder of Dreamdata . In this episode, our guest expert helps us to understand How to do revenue attribution the right way. Revenue attribution isn't just about tracking where your custom...

The most important and sustainable avenue for long-term growth is SEO. The big question is how to leverage SEO as a B2B SaaS? Long-term growth frequently depends on this investment. Maeva Cifuentes , CEO of Flying Cat Marketing , a startup that helps B2B SaaS companies with their SEO and content strategy, is our special guest today. Maeva has extensive knowledge to impart based on her three years...

Welcome to the Growing a B2B SaaS podcast , where we provide actionable advice on all aspects of growing a business-to-business software company. Whether it's customer success , sales, funding, bootstrapping, exits, or scaling, we've got you covered. In this episode, we'll dive into the topic of making your SaaS startup sellable and discuss the steps to selling your business successful...

Want to build a strong for your startup? In the third episode of season two of Growing a B2B SaaS , host Joran Hofman delves into building a strong company culture to foster growth in a B2B SaaS organization. Joined by Mads Wedderkopp , CEO of Dream Influence, an influential marketing SaaS platform, they explore the significance of recruiting and retaining top talent to accelerate SaaS growth. Mad...

In this episode of the "Growing a B2B SaaS" podcast, host Joran Hoffman interviews Michael Humblet , author of the books " Why Now " and " Nobody Knows You ," and founder of Chaomatic , a service company aiding VW sales companies in generating more leads through creative content. Michael shares his insights on why businesses should invest in B2B software tools right n...

A profitable ad campaign is a marketing initiative that generates a positive return on investment (ROI) and achieves the desired objectives within a specified budget. In other words, it is an advertising campaign that brings in more revenue or value than the cost of running the campaign. The big question is, how do you run successful and profitable ad campaigns? The profitability of an ad campaign...

Growing a B2B SaaS (Software as a Service) company to $1 million in annual recurring revenue (ARR) requires a well-planned strategy and consistent execution. While there is no one-size-fits-all approach, On the Growth Your B2B SaaS podcast, we hosted 20 quest experts on various subject matters. We asked them for this precious advice on how to grow your SaaS to 1 million ARR. If you aren't at t...

In season 1 of our podcast, we hosted 20 guest experts on various subject matters. The goal of our podcast is to help other B2 B Saas founders to grow. We asked our guests to share with us tricks and ideas of how to grow your Monthly Recurring Revenue and each expert had his own expert advice. Growing a B2B SaaS (Software as a Service) to $10,000 in monthly recurring revenue (MRR) requires a strat...

What is affiliate marketing? And why is it important for you to set up an affiliate program for your business? On The Grow your B2B SaaS Podcast , Joran Hofman hosts ⁠ John Wright ⁠ the Co-Founder at  ⁠StatsDrone⁠ . Having been in the industry for the past couple of decades, John leverages his academic engineering background to use data for business intelligence. He is keen to share his knowledge...

How do you Set up a Multi-Channel Marketing Tracking strategy? Are you doing the proper multi-channel tracking for your business? The key to business growth is tracking what is working and not working. In today’s episode, we discuss how to track all your marketing efforts across various channels. Julia Draghici is our guest expert today. She is the founder and CEO of CPV Lab , a bootstrapped track...

How can you Win Against Big Competitors? Imagine your product competing against one of the biggest and already established Brands like Excel. What product strategy should you implement to measure up to the biggest market competition? A clear product strategy is crucial in today's increasingly competitive business environment. Accordingly, this is our topic of discussion in today's special...

Is your B2B SaaS growing predictably? To realize desired growth, it helps to have the traction you can predict. This requires putting in place a working plan, which our expert guest today clearly spells out. Ton Dobbe is most suited to talk about predictable growth, given his many years working in the B2B industry. He is also the author of the informative book titled The Remarkable Effect. Why you...

What is sales prospecting? And are you doing it right in your SaaS? In today's ever-competitive SaaS industry you must perform sales prospecting correctly to realize maximum growth. In this episode, we host a self-declared "Natural Geek" Founder, Investor, and Late Night Innovator Rob Harlow . Why you need to listen to Rob: He is a specialist in social Prospecting and has seen his co...

Did you know that experimenting can result in desired growth for your B2B SaaS? Experimenting can help to establish what’s working for the business and growth inhibitors. In B2b SaaS business terms, we call this experimentation “growth hacking” or “growth marketing.” In today’s episode, we revisit the exciting topic of launching on Product Hunt. Our guest expert is a real “hunter,” Fabian Maume ,...

Do you have the necessary demand to create your B2B SaaS? In today's episode, we discuss creating a demand strategy for your SaaS and accelerating your growth. In today’s episode we are privileged to host the head of growth at Bonjoro , Casey Hill , is an authority on this subject matter. He advises various startups and doubles as a growth mentor and professor at the University of California,...

Is your B2B SaaS struggling in a saturated market? Do you know the hacks and tricks of staying competitive in the increasingly crowded B2B SaaS market? If that's your current dilemma, then this is your episode. With our guest Alan Gleeson , we talk about how to curve a niche and become competitive in the B2B SaaS market that is becoming crowded daily. Why you should listen to Alan – He has gai...

What is Product Hunt? And why is it important to your B2B Saas? Becoming the number one searched product is not a walk in the park. Growing visibility of your product is crucial to the growth of your B2B SaaS business. One of the best ways to achieve this high visibility is by leveraging the networks of other sites. In today’s episode, we host Robin Singhvi, the founder of SmartCue . Robin is a pr...

As a SaaS founder, it is crucial to understand how to get customer insight and leverage them for the growth of your Saas business. In today's episode, our guest is Katya Ryabova. Katya enlightens us on Customer-led Growth strategy, how to get started and its place in a SaaS company. As a researcher and consultant, Katya advises over a dozen SaaS and tech companies.   Why you need to listen to...

Learn from Stefan Smulders, founder of Expandi. He shares all his knowledge on how he bootstrapped Expandi past 7M ARR. He shares everything.. He is currently Scaling his SaaS bootstrapped to $10M ARR. He is a real-life coach for aspiring SaaS entrepreneurs, particularly those who choose the bootstrap approach. He is as honest as he can be about his experiences, including his successes and failure...

What is content? Or better yet, what is good content? Do you know how to create content that drives and converts into signups and paid clients? In today's episode, we host John Ozuysal , the co-founder of Datapad and advisor to other startups. We discuss how to create a B2B SaaS content strategy that drives signups.  During his topical mapping, John explains that he uses internal backlinks for...

How can you build a network help to grow your B2B SaaS? In today's episode, we host Alexander Theuma, the founder of Saastock, whose sole responsibility is to grow a network community in SaaS by organizing conferences that bring different people with different roles in the business. Over the last eight years, Alexander has proved himself to be an effective community organizer devoted to strong...

How to bootstrap your B2B SaaS to a 200M acquisition? Our guest expert Patrick Campbell did it, and he will share his learnings and knowledge on this show. Why you need to listen to Patrick - Thanks to his company's analytics product, Profitwell Metrics, he has access to the payments data from around 3600 SaaS companies. This brings even a more unique context to his story as he has this rich d...

How can you bring your B2B SaaS to the market? Learn it from someone who has been on all sides within the SaaS industry, currently CMO at Paddle and investor/coach at multiple SaaS startups. Launching a new product onto the market is obviously the next step after development. The go-to-market strategy is essential for introducing a good product or service to new clients and establishing a competit...