Grow With Kara

What You’ll Learn In this practical Marketing Lab session, Jonathan Dichter shares how his growing DUI practice is thoughtfully implementing AI and automation to improve operations without sacrificing client service or confidentiality. Topics include: How AI can improve existing workflows rather than replace expertise The operational tasks his firm has automated to save hours every week AI-assiste...

Fransisco Wiles and his team currently manage more than $400,000/month in Meta and Google ad spending for law firms. In this on-demand interview Fransisco shares the strategies techniques and systems currently producing strong Meta ad performance for legal practices. In the interview he explains: Why the first 3-5 seconds of a Meta ad determine success or failure The “ugly ads” and story-driven vi...

What if a single book could transform your practice? For Joel Ankney , it did. After publishing a book in a focused niche, his solo law practice grew 67% over a six-to-seven-year period, with continued annual growth of around 10%. But the results didn’t happen overnight. In fact, the first year produced fewer than 100 sales. Then everything changed. In this on-demand interview, Joel shares how a s...

In 2019, Hillary Walsh opened her immigration firm. Six years later, she leads a 150-person team. In this on-demand interview, Hillary explains exactly how she did it: using a bold marketing investment, disciplined systems, and a powerful brand strategy. What You’ll Learn How she fuels growth: Why she spends approximately 25% of firm revenue on marketing How branding (buses, billboards, radio) com...

James Gallagher helps law firms get their systems in order. In this on-demand interview, James explains why most attorneys don’t need more leads; they need better follow-up, smarter staffing, and streamlined operations. You’ll learn: Why 80% of civil legal needs go unmet, and what your firm can do about it How James builds holistic systems that cover ads, intake, staffing, and automation The exact...

How do you grow a personal injury firm 33% per year … without relying on billboards or heavy ad spend? Skinner Louis did it by focusing on his community, speaking their language (literally), and building scalable systems that blend human empathy with automation. In this 38-minute on-demand interview, Skinner shares: How his firm serves Creole-, Spanish-, and English-speaking clients with tech-enab...

In just six years, Chris Keller has grown his personal injury firm from a solo operation to an 80+ person, multi-state powerhouse – with 60% of cases still coming from referrals. In this honest and practical 41-minute interview, Chris shares how he: Built referral systems that still power the firm’s growth Invested in intake to maximize ROI from LSAs, PPC, and SEO Uses a data engineer and dashboar...

Referrals are the highest-converting, lowest-cost leads your firm will ever get — but most lawyers don’t have a system for generating them. In this free 25-minute webinar, you’ll learn exactly how four successful attorneys built thriving practices by staying top of mind, building trust, and asking the right way. 💡 What You’ll Learn: ✔️ The simple scripts attorneys use to confidently ask for refer...

When Laura Ramos James launched her personal injury firm in 2018, she had no cases, no office, no staff … and no referrals. Today, her values-driven firm in Austin employs 20 people and grows steadily each year through creative referral-building and rock-solid client communication. In this 28-minute interview, Laura reveals: The grassroots outreach that fueled her initial growth How she keeps clie...

In 2016, A.J. Bruning started his firm with his father, brother, and a single paralegal. Today, his team spans 3 states, employs 70 people, and was just named to the Inc. 5000. In this 34-minute on-demand interview, A.J. walks through the systems and marketing that fueled 150% growth in the last two years. You’ll learn: How one $24M case win became the launchpad for smart marketing The call center...

When Sargon Khananisho launched his PI firm in late 2019, the pandemic hit just months later. Instead of pulling back, he doubled down on relationships, both within his Assyrian community and beyond. Today, SKG Injury Law operates in three states, is expanding to six more, and boasts a 615,000-strong Instagram following … all while maintaining high-touch, personalized client service. In this 28-mi...

Kari Ramos launched her Phoenix personal injury firm on a two-day deadline—with no marketing, no ad budget, and no automation. Today, she leads a busy, referral-fed practice built on genuine client care, deep community relationships, and a refusal to sacrifice personal touch for speed. In this 32-minute interview, Kari shares: How face-to-face visits with chiropractors became her #1 growth channel...

Sam Aguiar turned his first-year experience driving across Kentucky to visit new clients into the foundation of a 45-person, referral-powered law firm. Today, 60% of his firm’s cases come from past clients and word-of-mouth. His strategy? Go over the top—every time. In this 47-minute interview, Sam shares: How he creates “wow” first and last impressions that spark referrals Why a $100 discretionar...

Julian Gomez’s firm runs lean, but handles some of the heaviest cases—paralysis, death, and major commercial vehicle injuries. And he built it all with authenticity, relationships, and systems. In this 39-minute interview, Julian walks through: How he launched with one auto products case and built from there Why his Google Business Profile beats all other marketing channels The laminated 8x11 “big...

In just three years, Zino Osehobo built a 26-person criminal defense firm fueled almost entirely with leads from Instagram.  He generates 400 leads monthly, qualifies 150, and signs 20 clients—all while spending one Saturday a month on content creation. In this 33-minute on-demand interview, Zino shares: The Instagram posts that drive results (and how they evolved) The 3-question form that filters...

In 10 years, attorney Reza Torkzadeh has built a 62-person injury firm in the competitive SoCal marketplace. The firm has consistently grown 20-25% per year, and is on track for 30% this year. That growth has been driven by a heavy focus on customer service and a broad-based marketing effort. However, the firm is spending only 10% or so of its revenue on marketing, while most owners of comparable...

In 12 years New York medmal and injury lawyer John Fisher has assembled a powerful lawyer-referral network that sends him a steady flow of catastrophic injury cases from which he selects only the strongest. He credits 'streaking' for his success, helping him to build up a collection of favorable online reviews, expand his vast referral partner network, and even lose 28 pounds. You'l...

Attorney Jennifer Gore-Cuthbert launched her 30-person personal injury firm 9 years ago, and since then has collected over $100 million in settlements for more than 5,000 clients. She has been doubling revenue most years by blending traditional and digital marketing techniques. During this session, Jennifer explains her data-driven approach to growth and will detail how: Building reporting dashboa...

In only 2 years Miriah Soliz has grown her injury firm in the competitive Houston market  to a team of 8 handling 100 open case files.  She has done it by relying on her Instagram, Facebook, and TikTok posts to bring in 99% of her clients. Discover how she has been steadily improving the targeting of her organic and boosted social posts with audience selection and content choices. During this sess...

In 8 years Darl Champion has grown his Atlanta-area injury firm to 13 people handling about 200 open files. He has structured his firm so it has the people and processes in place to work on smaller cases while he focuses on the higher-value cases. Initially he pursued attorney referrals, but has now broadened his marketing channels to include SEO, PPC, social media, and client referrals. During th...

In 13 years Bert Parnall has built one of the largest injury firms in New Mexico, now totaling 12 attorneys and 69 people. Yet his marketing and advertising spend has been only 10-12% of revenue, this year running at 9% because business is ahead of projections.  In this session, Bert will break down his media spend by percentage so you can learn exactly what drives his new business. He also names...

Business litigator Mitch Jackson is a master at putting himself in front of technology entrepreneurs and demonstrating his understanding of their turf. His writing and speaking regularly build his brand as a technology leader, and keep him top of mind with his prospects. He has also created a social following that generates referrals from all over the nation. You will get an inside look at how Mit...

Personal injury attorney Mauro Fiore has personally tried over 50 cases before a jury, and his firm has recovered over $250 million for its clients. Now he's sharing what marketing strategies bring in his clients, which he has tested over the decades as he has built his 30-person SoCal injury firm.  Referrals from personal connections are a major source of business for Mauro. He also joint ve...

Alex Northover launched his Atlanta personal injury practice only 18 months ago, but already has 400 open case files, 3 attorneys, and 6 paralegals in his young firm. Outside of paying for meals with potential referral sources, he spends little on marketing and nothing on the traditional sources of injury clients – SEO, PPC, radio, TV, and billboards. So how does he do it? One of Alex’s two primar...

Joe Volta moved to the Carolinas only 3 years ago, but he already has 111 open injury case files. Amazingly, he spent zero dollars generating those cases and most have come from referral partners he gained by networking online. Joe reaches out to national marketers online, offering to handle their cases in the Carolinas and then focusing on making the referring attorneys look good.  During this se...