Grow The Future

Social media has become one of the most powerful tools in horticulture marketing. In this episode we'll discuss the ways social media has impacted communicating with consumers and how they respond. Resources for the episode: https://www.mdpi.com/2311-7524/4/4/32 https://jeh.kglmeridian.com/view/journals/jenh/42/2/article-p75.xml https://journals.ashs.org/view/journals/horttech/30/6/article-p642.xm...

Ever heard of the term "plant parent" and thought "Where did this term come from?" In this episode, we dive into "plant parents" and the houseplant boom that arose in 2020! Episode Resources: -Campbell, B. L., Rihn, A. L., & Campbell, J. H. (2021). Impact of the coronavirus pandemic on plant purchasing in the southeastern United States. Agribusiness, 37(S1), 142–159. -Collins, A. (2025, April...

Learn all about holiday shopping and the statistics behind it! Literature cited in episode: (forthcoming)

Within this episode, we go deeper into the consumer conscious (and unconscious!) mind from Episode 2. Expect to learn more about how we determine a decision. Literature cited in episode: (forthcoming)

Behe, B. K., Knuth, M. J., Huddleston, P. T., & Hall, C. R. (2020). Seeing red? The role of font color, size, and sale sign location in retail garden center displays. Journal of Environmental Horticulture, 38 (4), 120-127. Behe, B. K., Campbell, B. L., Khachatryan, H., Hall, C. R., Dennis, J. H., Huddleston, P. T., & Fernandez, R. T. (2014). Incorporating eye tracking technology and conjoi...

Schwarzl, S., & Grabowska, M. (2015). Online marketing strategies: The future is here. Journal of International Studies , 8 (2), 187-196. Ng Kok Wah, J., & Si, C. E. (2024). Exploring digital marketing for horticulture industry: Consumer behavior, cultural preferences and strategic differentiation in SDGs. Goldman, J. (2024). Global ad spending to hit $1 trillion milestone in 2024, says Gr...

Scientific papers referenced: Hall, C., & Knuth, M. (2019). An update of the literature supporting the well-being benefits of plants: A review of the emotional and mental health benefits of plants. Journal of Environmental Horticulture , 37 (1), 30-38. Hall, C. R., & Knuth, M. J. (2019). An update of the literature supporting the well-being benefits of plants: Part 2 physiological health b...

🎙️ Grow the Future Where horticulture research meets real-world impact. Welcome to Grow the Future , a podcast that bridges the gap between academic horticultural marketing research and the vibrant world of industry, outreach, and education. Each episode breaks down popular and emerging research articles in horticulture and floriculture and translates them into accessible, actionable insights for...