Grow My Etsy Shop | Marketing, SEO & Sales Strategies for Etsy Sellers

00:00–01:05: Introduces price anchoring —the idea that showing a high-priced option first makes later, lower-priced options feel more affordable. Shares a classic beer menu example where listing expensive beers first increased average spending. 01:05–03:15: Demonstrates price anchoring with service pricing ($500 vs. $150 package) and recounts a sales technique from the speaker's father, who would...

WATCH ON YOUTUBE: https://youtu.be/tybUEk1vTS4 If Etsy is such a powerful platform, why doesn't every brand just open an Etsy shop? That question sounds simple, but it reveals something really important for Etsy sellers. Etsy can bring traffic. Etsy can make it easier to get found. Etsy runs Google ads. Etsy gives you a marketplace where buyers are already searching. So if Etsy does all of that, w...

Watch On Youtube: https://youtu.be/_rCGbo6Utsc Most Etsy sellers put all their answers in the description, but buyers usually are not reading that far. In this episode, I break down how to use your listing photos to answer buyer questions in the right order: emotional selling first, logical details in the middle, and final reassurance near the end. I also explain why having a friend review your li...

Watch on Youtube - https://youtu.be/qqJL9-qY8Fw   Etsy's dashboard can feel overwhelming, but the numbers are actually telling you where your shop is healthy, where it's leaking sales, and what you should work on next. In this episode, I break down how to look at your Etsy stats without emotionally reacting to one bad month. We talk about comparing year-over-year data, why you should look at at le...

Etsy just rolled out one of the biggest changes to Etsy Ads in years, and most sellers are missing what it actually means. In this episode, I break down Etsy's new listing-level ad controls and show you how to use Efficient Spending, Greater Visibility, and Lower Cost Per Click strategically instead of applying a one-size-fits-all approach to your entire ad account. Watch on YouTube: https://youtu...

Watch On YouTube: https://youtu.be/NLQNnebSKG8 Most Etsy sellers show their product. The better Etsy sellers explain their product. But the best Etsy sellers show the customer what their life looks like after they buy. In this episode, I'm breaking down how to win your customers over by making them the hero of your listing. We'll look at real Etsy examples and talk through how to move beyond basic...

WATCH ON YOUTUBE: https://youtu.be/ND26W52n2YA Everyone is talking about how AI is going to automate your Etsy shop, write your listings, create your photos, and run your business for you. But there's a problem nobody's talking about… AI trains on the average. In this episode, I break down: • Why AI-generated stores are starting to all look the same • The "AI slop" problem happening online right n...

Watch on Youtube: https://youtu.be/Kbl46yuxgMk In this episode, we dive deep into the psychology behind why people buy and how the best Etsy marketing connects with the emotions people don't always say out loud. We talk about: • Why surface-level avatars don't work • The "under the covers" emotions driving purchases • How to make buyers feel understood • Why emotional connection beats logical sell...

Watch on Youtube: https://youtu.be/Qfv1RQQmv7A Most Etsy sellers are approaching TikTok the wrong way. In this episode, I break down what's ACTUALLY working for Etsy sellers on TikTok right now — including the simple content strategy helping shops get massive reach without running ads. We talk about: TikTok Shop and why it may not be the right move yet for handmade sellers The hidden downside of T...

https://www.youtube.com/watch?v=GHiOmMjcgho&feature=youtu.be If you've been selling on Etsy for a while and feel like you're hitting a ceiling, this episode is for you. Today, I break down my AGREE framework. A simple way to think about expanding your revenue beyond just "trying harder" on Etsy. We talk about how to know when it's time to branch out, what platforms and opportunities actually make...

Most Etsy sellers are making the same mistake — trying to rank for everything in one listing. In this episode, I break down why that doesn't work, and how focusing your listings around specific buyer intent is the key to actually growing your shop. If you've been stuck with low traffic or inconsistent sales, this will change how you approach your listings. Watch on youtube : https://youtu.be/PBsSO...

I met with an etsy shop who had all signs pointing towards a price increase. This is how we did using weekend sales. Sign up for the next growth program!  https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg/edit

This episode is going to show what the future of AI looks like for Etsy sellers, and what they should be adopting now in their shops.  Growth Program open up in May - https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg The Growth Program is where I will personally teach you the 5 pillars that grow etsy shops. This is not your typical "youtube" advice. This is my proven for...

I know this sounds weird, but its an exercise worth doing. I know you know exactly what you would do to make less sales, but do you know the next best steps to make more?    The growth program is opening up in MAY - If you want to learn more - sign up here - https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg

This is episode - You will learn what sells.  Trust - Admire - Relate To - or Aspire to be.  How do you do this on Etsy without looking like a D bag?  I got you!  Guess what! I'm doing another LIVE growth program. If you want to join us in May, let me know you are down by signing up here - https://docs.google.com/forms/d/1CQ6mslQ7zYjDUsRdreHaFt_eKVjxVYA9yYeh0MlGBMg/edit

Raising prices is scary and if done wrong, can cost you sales. I'll break how I get Etsy shops to charge what their worth without losing sales.   mastermind form - https://docs.google.com/forms/d/1OhqSM2PDzXVfTduuBQVHLNqffezP66IWqdvwZ21O4js/edit

This episode was made at 4pm on a Thursday. Its super all over the map. Probably something useful in here..ha     

Most Etsy listings lose buyers in the first few seconds. Not because the product is bad… but because the shopper never realizes they're in the right place. In this episode, I break down the one sentence every listing needs at the very top, a simple line that instantly tells a shopper: "Yes, this is exactly what you're looking for." We'll talk about how to pull that sentence directly from your cust...

A vision statement tells buyers what world you're trying to create , not who you are . It frames the product as part of a bigger mission people want to join.   But you want to do it in a way that generate sales.   Here is the formula - The world has too much [problem] . I create [product] so people can experience [better future] .   Ok if you want in this years mastermind! I am offically opening t...

There is a cycle that Etsy owners get stuck in. By unlocking this cycle you can reach a spot in growth that wasnt possible before!    Mastermind form - https://forms.gle/DhA39GCgJRn5Le7NA

Ever notice how your Etsy shop gets a lot of "Add to Cart" activity… but not a lot of purchases? You're not alone. In this episode, we break down why shoppers use "Add to Cart" so often in ecommerce , and why it doesn't mean they're ready to buy. Here is that creepy video I talked about - brace yourself. - https://www.youtube.com/watch?v=Ntf5_ue2Lzw&t=294s Join my skool group if your not too creep...

Why do pain-based headlines convert better than positive ones? In this episode, we break down the marketing psychology behind high-converting lead magnets and why loss aversion drives customer behavior. You'll learn why "7 words that ruined my marriage" outperforms "7 words that strengthen it," and how to ethically use pain-based messaging without damaging brand trust. We also explore the differen...

AI bots are shopping for us. Learn how you can prepare as an Etsy shop owner    Check out the skool - https://www.skool.com/grow-my-etsy-shop-3051/about

In this episode, we learn about Google Merchant Center and how Etsy shops can use it to get free traffic! (Step by Step!)    

A lot of Etsy shops just want to fulfill orders and "update pictures" but this is how you miss opportunities to turn luck into success. In today's podcast, I'm going to help give you a direction when you wake up. A plan tailored for your shop that will guarantee you growth!    Interested in seeing what's going on in the skool group? Join here: https://www.skool.com/grow-my-etsy-shop-3051