GROW Limitless

AI is not something MSPs can ignore anymore. It is already reshaping how businesses operate, and the MSPs that move early will have a massive advantage. In this episode, Terry Hedden sits down with Paul Doggett from ThinkBridge to break down what AI actually means for MSP growth. This is not theory. It is a real conversation about how MSPs can start winning with AI today. Paul shares why most MSPs...

AI is the biggest opportunity MSPs have ever seen but most are stuck on one question: how do you sell and deliver it without becoming an AI expert overnight? In this episode of GROW Limitless, Terry Hedden sits down with Clint Parr and Johri Dhanotra from Intuist to break down a new approach to AI in the channel. Instead of forcing MSPs to build everything from scratch, they share how MSPs can sel...

What if vendors helped fund your growth instead of just selling through you? In this episode of GROW Limitless, Terry Hedden and Andra Hedden break down one of the biggest shifts the IT channel has seen in decades. Marketopia is redefining how MSPs, vendors, and growth partners work together by introducing a new model that aligns incentives, lowers marketing costs, and drives real revenue growth....

Jason Caras built IT Authorities from the ground up with just $5,000 and a credit card. What followed was a journey of rapid MSP growth, major enterprise wins, hard lessons in leadership, and a powerful comeback story rooted in discipline and resilience. In this episode, Jason shares how he scaled through referrals instead of traditional MSP marketing, built a culture that employees owned and enfo...

Michelle Ragusa-McBain has spent more than two decades building and rebuilding channel programs inside major organizations and high-growth cybersecurity companies. In this episode, she shares what actually makes a program work long term: listen first, find the weak links, and fix what is keeping partners from producing. Michelle breaks down why product alone rarely wins in competitive markets, how...

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Jeff Newton, a true Marketopia legend who achieved the highest close ratio ever recorded by a Marketopia client with a 68% win rate.  Jeff’s journey spans nearly two decades in the MSP world across technical, leadership, and sales roles. What makes his story unique is not just the numbers, but the discipline,...

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Ryan Homan, an MSP owner whose journey is equal parts of resilience, evolution, and intentional growth. Ryan shares how his early years as an athlete shaped the competitor and leader he is today, and how that mindset powered his transition from corporate IT to full time MSP owner.  With 74 percent year-over-y...

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with the one and only Matt Solomon, a well-known figure in the MSP channel and a driving force behind multiple high growth vendor success stories. Matt has played key roles across three major vendors, including ID Agent, and now leads innovation at Channel Program and BetterTracker.  Matt opens up about the early...

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Terry Rossi, a seasoned MSP leader whose journey shows what happens when strategy, discipline, and timing align.  Terry scaled his MSP rapidly in the final years, then executed one of the most methodical and well-managed exits in the industry. His story is full of practical lessons for MSPs who want to grow w...

What happens when someone stumbles into owning an MSP, learns the ropes the hard way, and still manages to build a business strong enough to fund an early retirement? You get the story of Robert Benton, one of the most genuine human beings in the channel and a perfect example of what can happen when good people do business the right way.  In this episode, Robert shares how he unexpectedly became a...

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Austen Scheer of Falcon Networks, a healthcare-focused MSP that is making a bold shift from word-of-mouth referrals to a structured, scalable sales and marketing strategy.  Austen shares what it’s like stepping into a 30-year-old MSP with deep roots but slow growth and helping transform it into a modern busin...

In this episode of the GROW Limitless podcast, Marketopia CEO Terry Hedden sits down with Seann Moreno to unpack his journey from accidental consultant to award-winning MSP owner and, ultimately, a successful exit and leadership role at The 20.  From early enterprise IT and side-gig consulting to building Data Tech Cafe, Seann shares how he scaled past a single anchor client, rebuilt after losing...

In this episode of the GROW Limitless podcast, Terry Hedden sits down with Shane Mishler and Wes Ulmer from SD Tech to unpack a 20+ year journey of growth, grit and reinvention. From home-built PCs and late-night tech jobs to leading a modern MSP with a systems-thinking approach, Shane shares how SD Tech evolved from a passion project into a full-fledged IT services firm. Alongside Wes, the duo di...

In this episode of the GROW Limitless podcast, Terry Hedden sits down with Christian Boyer and Michael Nelson, Co-Founders of TurnDial, to unpack how they built a unified communications business by doing the opposite of what most MSPs try: narrowing their focus. After years inside a “Jack of all trades” IT company, Christian and Michael saw a different path. They launched TurnDial with one clear g...

What does it take to turn a referral-only MSP into a sales engine? In this episode of the GROW Limitless podcast, Terry Hedden sits down with Arianna Harrelson, Director of Sales at Apollo Networks, to talk about her journey from outsider to MSP sales leader.  With no background in tech and zero internal sales infrastructure to work with, Arianna rolled up her sleeves, identified the gaps and rebu...

How do you build a business that lasts and a life that matters after it? In this episode of the GROW Limitless podcast, Terry Hedden sits down with Arlin Sorenson, founder of HTG Peer Groups and VP of Ecosystem Evangelism at ConnectWise, to talk legacy, leadership and life beyond the bottom line. Arlin has been guiding MSPs for decades and his wisdom runs deep; from the early days of running his o...

In this episode, Terry sits down with Will Daughtrey, founder of Tac 1 Consulting, to explore how he went from the copier industry to launching a thriving consulting firm, and how he closed his first opportunities with a perfect success rate.  Will shares how understanding your clients’ business, speaking their language, and leveraging AI for MSPs or IT providers can help you stand out in crowded...

Welcome to Episode 3 of GROW Limitless , hosted by Marketopia CEO Terry Hedden.  This episode features channel leader Len DiCostanzo, co-founder of Affire and longtime MSP advocate, with decades of experience helping vendors and partners scale smarter.  Together, Terry and Len unpack why the most successful MSP vendors don’t just push products; they build communities. They share real examples of c...

MSP AI Opportunities: What Jay McBain Thinks You Should Do Now  Welcome to Episode 2 of GROW Limitless , hosted by Marketopia CEO Terry Hedden.  This episode brings in one of the most respected voices in the channel: Jay McBain. Known for his research, forecasts, and no-BS takes on tech trends, Jay joins Terry to talk about what MSPs should be paying attention to right now.  We look into Iron Man-...

AI for MSPs: How to Stop Waiting and Start Winning with Gregg Lalle Welcome to the first episode of Grow Limitless , hosted by Marketopia CEO Terry Hedden.  This episode dives straight into what MSPs need to hear right now: how AI is changing the game, and what to do about it. Gregg Lalle, former ConnectWise exec and now co-founder of Synthreo, joins Terry to talk about what’s coming fast and what...