Grow Good

Alastair Dorward is a longtime consumer brand leader and former CEO of Method and Dropps. This episode explores Alastair's strategy for building challenger brands from one of the industry’s most experienced operators. We dive into sustainability, innovation, and the future of brand discovery in the AI era. Alastair shares the story behind Method’s rise from startup to one of the fastest-growing co...

How do you anticipate where the market is headed and bring your customers along with you? Ross Cully shares how he has grown Harvest Group through multiple market evolutions, all while staying grounded in the company values. Drawing on his early experience at Procter & Gamble working with Walmart, Ross explains why collaboration, data-sharing, and retailer alignment became foundational to Harv...

Molly Vollmer and Katherine Jarnigo are co-CEOs of Kirk's Family of Natural Brands, the parent company behind The Grandpa Soap Company and SOF and Kirk's. They join Grow Good to discuss what it takes to modernize legacy consumer brands without compromising what made them trusted in the first place. The conversation explores the operational realities of values-driven growth: resisting fad ingredien...

Carina Hamel, co-founder of Bivo, joins Anne Oudersluys to share the story behind launching a stainless steel water bottle. What began as a frustration with plastic water bottles became a case study in disciplined product innovation, values-driven growth, and long-term brand building. After years of working in footwear product development, Carina and her husband saw an overlooked opportunity in cy...

What does growth look like when the standard playbook no longer works? In this episode of Grow Good , Anne Oudersluys sits down with Lara Dickinson, co-founder of One Step Closer (OSC), to discuss how founders can grow profitable businesses without sacrificing mission, values, or long-term resilience. Drawing from decades in the natural products industry, Lara explains why many traditional paths t...

Kirsten, co-founder of Cloverleaf, breaks down how a simple belief—that work should be meaningful—shapes everything from hiring to product design. Cloverleaf was built to solve a specific gap: personality assessments create awareness, but rarely change behavior. Their AI coach brings that insight into daily work, helping people navigate feedback, conflict, and team dynamics in real time. At the co...

Ben Colvin, founder of Devil’s Foot Beverage, shares how he has built a growing beverage company without following the typical “scale fast” playbook.  Devil’s Foot is a craft soda company that makes non-alcoholic beverages using real fruit and herbs sourced directly from regional farms. From day one, he made a set of decisions that limit how the business can grow—using real fruit instead of concen...

This Episode features Jeff Wiguna, co-founder and CEO of Kuju Coffee, to explore how honesty, ownership, and long-term thinking shape the way a company grows. Kuju pioneered the single-serve pour-over coffee category and has grown from a Kickstarter campaign into a brand carried by retailers like REI and Walmart. But Jeff explains that the company’s growth has been guided less by chasing distribut...

What does it actually look like to build a company that puts people first—without sacrificing performance? Greg Harmeyer is the co-founder of TiER1 Performance Solutions and CEO of TiER1 Impact, a certified B Corp and 100% employee-owned company that helps large organizations improve performance through people. Over the past two decades, Greg has led TiER1 through significant growth, 18 acquisitio...

If you play in a crowded category, this episode will help you think more clearly about how to stand out — not by hyping your technology or lowering price, but by sharpening your value, focusing your message, and building trust with customers over time. We focus on the consumer, ensuring you have the right unit economics and staying disciplined on a clear strategy.  Mike Zelkind is the co-founder a...

 In this episode, we explore what it actually takes to scale a company without diluting its values, leading with transparency and turning your brand story into a competitive advantage.  Blair Kellison has spent more than 25 years leading natural products companies, often stepping in as the first non-founder CEO. Most notably, he spent 14 years at Traditional Medicinals, helping grow the business f...

Grow Good is a podcast for purpose-driven leaders who want to grow their business while staying true to their mission and values.  In this trailer, host Anne Oudersluys explains the show's premise and what to expect in each episode: honest conversations with CEOs and founders about the real decisions and trade-offs involved in scaling—from strategy and marketing to culture and leadership. Subscrib...