Meister Media Worldwide

Ground Breaking Podcast

The Ground Breaking Podcast, brought to you by the Global Ag Tech Initiative and Meister Media Worldwide, brings forth voices from across the agriculture technology space to discuss trends, best practices and innovative ideas driving the industry forward in a rapidly changing world. Hosted by Heather Tunstall, Co-Chair of the Global Ag Tech Initiative and Corporate Content Director of Meister Media Worldwide, the podcast is released monthly. Learn more at globalagtechinitiative.com.

Author

Meister Media Worldwide

Category

Technology

Latest episode

Jul 29, 2025

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Episodes

The Most Exciting Time for Ag Technology in History 29.07.2025

In the 11th episode of Ground Breaking Podcast, Heather Tunstall speaks with Tim Bucher, CEO of Agtonomy, about the evolution of Ag Tech as it relates to AI and automation. Learn how this step-change in agriculture is an opportunity for the entire ag tech ecosystem to embrace a more efficient, smarter future.

Seeding a Healthier Plant Through Light Activation 09.06.2025

In the 10th episode of Ground Breaking Podcast, Heather Tunstall talks with Steve Sibulkin, CEO of BioLumic, a biotech company based in New Zealand and the U.S. Steve and Heather discuss addressing plant traits at the seed level for higher quality and protection from environmental factors.

Satellite-Enabled Water Usage Monitoring 24.03.2025

In the ninth episode of Ground Breaking Podcast, Heather Tunstall talks with Andrew Coppin from Australia-based Farmbot/Ranchbot and Dave Roscoe from satellite solution provider ORBCOMM about the importance of having near real-time data on water usage, particularly in rural environments where connectivity is often spotty. The two companies have teamed up to deliver a cost-effective approach to mon...

Maximizing Crop Production with Smart Fertilizers 09.10.2024

In the eighth episode of Ground Breaking Podcast, Heather Tunstall interviews Molly Yager, Sales Manager, Apollo Ag Technologies, about smart fertilizers, what they are and how they are reshaping crop production. Learn how to enhance productivity, reduce costs, and promote sustainable farming practices through innovative fertilizer technologies.  

How AI Supports Ag Tech Retailers and Advisors 05.09.2024

In the seventh episode of Ground Breaking Podcast, Heather Tunstall interviews Sumer Johal, CEO of Semios, about the ways in which AI specifically benefits ag tech retailers and advisors. Learn how retailers and advisors can leverage AI to improve their own business processes, strengthen their recommendations to growers, and ultimately position them as the trusted resource as growers are bombarded...

Don’t Treat Soil Like Dirt: Biodiversity’s Importance to Soil Health 31.07.2024

In the sixth episode of the Ground Breaking Podcast, Heather Tunstall interviews Jacob Parnell, Director of Agronomy at Biome Makers, about the cutting-edge technologies transforming soil health management in agriculture. Learn how soil health tech is maximizing ROI, detecting disease risks early, and significantly boosting crop yields. Discover practical advice, success stories, and future trends...

PTx at AGCO is a Master Class in Collaboration and Integration 24.06.2024

In the fifth episode of the Ground Breaking Podcast, Heather Tunstall interviews Seth Crawford, Senior Vice President and General Manager of PTx at AGCO, about the launch of the new brand and the impact it will have on the industry. PTx’s origin story and go-to-market model are excellent examples of organizations working together with the farmer’s needs as a top priority.

Reinventing the Wheelbarrow: Technology to Support Growing Produce in a Changing Business Landscape 30.04.2024

In the fourth episode of the Ground Breaking Podcast, Heather Tunstall interviews Vonnie Estes, VP of Innovation at the International Fresh Produce Association ( IFPA ), about where we are now in regard to technological innovations – specifically those addressing climate change and labor issues. IFPA works hand-in-hand with industry and growers to address some of these challenges and others throug...

How Public and Private Sectors Can Work Together to Reduce the FUD Factor 27.03.2024

In the third episode of the Ground Breaking Podcast, Heather Tunstall interviews Joyce Hunter, Executive Director and Distinguished Fellow, Food, Agriculture & Health at the Institute for Critical Infrastructure Technology ( ICIT ), about how the ag industry can work with government organizations to ease the process of ag tech adoption. They discuss the Fear, Uncertainty, and Doubt (FUD) that...

Untangling On-Farm Data for Clear Takeaways 29.02.2024

In the second episode of the Ground Breaking Podcast, Heather Tunstall interviews Kevin Krieg, Business Development Manager at Intelinair , about on-farm data usage. They discuss how farmers are using data, ways they can improve decision-making, and how the industry can create seamless solutions for farmers through collaboration.

Marketing in Ag Tech: Best Practices and Tips for Reaching Your Audience 31.01.2024

In this episode, Heather Tunstall interviews Kathleen Glass, VP of Marketing at Aquaspy, about the unique challenges of marketing in the ag tech space. Learn tips on how to reach your audience in a variety of ways – even if you don’t have an on-staff marketing professional.

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