Green Profit Academy Pros Podcast

In today's episode, industry experts Christeen Era and Steve Bousquet unpack the revenue tiers in lawn and landscape businesses.  In Christeen's book Profit First for Lawn Care and Landscape Businesses , she outlined the Targeted Allocation Percentages for a financially healthy business by sorting lawn care and landscape companies into seven tiers based on their total revenue ranging fro...

Welcome to the 40th episode of Green Profit Academy's Pro's Podcast! On this episode, we're thrilled to have Linda Stapf, the founder of Stapf Financials, join us. Linda has dedicated her career to helping businesses create and manage their wealth through a deep understanding of their financial numbers. As a certified expert in Profit First, Business Made Simple & Fix This Next,...

Get ready to conquer the new year with Green Profit Academy's Pros Podcast episode, "Stepping Into a New Year - Know What You Want From It". Hosts Steve Bousquet and Christeen Era share invaluable insights for small business owners. They dive into reflection, strategic planning, and financial adjustments to ensure your business thrives! They stress the power of goal setting to motiv...

In the latest episode of the esteemed Green Profit Academy Pros Podcast, host Steve Bousquet has an enlightening conversation with Steve White, the accomplished owner of Second Nature. Mr. White generously shares his extensive experience in the landscaping and lawncare industry, providing listeners with a comprehensive understanding of the sector's intricacies. In this informative discussion,...

Welcome to part two of Green Profit Academy's Pros Podcast "Developing and Growing Your Leadership Team PT. 2" In episode 37, where our hosts Christeen Era and Steve Bousquet continue their discussion on building a robust leadership team that can drive your company forward. Christeen and Steve offer more valuable insights in this episode on how to build a strong leadership team in y...

Welcome to another insightful episode of Green Profit Academy's Pros Podcast. In episode 36, our esteemed hosts Christeen Era and Steve Bousquet unlock the secrets to building a robust leadership team that can drive your company forward. This episode, which is part one of two, emphasizes the critical importance of having a strong leadership team at the helm of any successful organization such...

Welcome to Episode 35 of the Green Profit Academy Pros Podcast! Organizations need to identify the need for change, plan, and execute those changes to ensure successful integration into the business, effectively managing and adapting to the ever-changing internal and external environments. Christeen and Steve identify what your business needs to implement change successfully such as planning, lead...

In Episode 34 of the Green Profit Academy Pros Podcast, hosts Steve Bousquet and Christeen Era delve into business coaching. They highlight how a good coach enhances personal development and helps align personal goals with business success resulting in a more satisfying, balanced life. The benefits of working with a quality coach extends beyond just honing your business acumen. A coach often plays...

Let's explore how to Invest your marketing budget for maximum ROI with special guest, Toney Ricketts of Lawnline Marketing. Tony Ricketts is the Co-Founder and CEO of Lawnline Marketing in Apollo Beach, FL. He and his team specialize in Internet marketing for lawn and landscape companies that generate $1M+ in revenue annually.     Being known for extreme growth and tracking of results, their...

Tune into today's episode with host Christeen Era and welcome our special guests Jack Jostes, for a deep dive into branding a sales process. Jack Jostes is the CEO of Ramblin Jackson, a green industry digital marketing and branding agency that helps landscaping companies throughout the country attract more qualified customers with professional branding, digital marketing, sales consulting, we...

Get ready to unlock the secrets of business success in episode 31 of the Green Profit Academy Podcast, titled "Fix This Next - What is most important to focus on and why." In this episode, Steve and Christeen delve into Mike Michalowikz' Fix This Next methodology, exploring why many business owners fail to achieve profitability and how to avoid the survival trap.   Join us as we dis...

🎧 Dive into the transformative world of mindset with Episode 30 of the Green Profit Academy Prod Podcast: "What is the Right Mindset to Move My Business Forward?" Join our insightful hosts, Christeen Era and Steve Bousquet, as they navigate the intricate landscapes of the judger and learner mindsets. 🧠💡 In this thought-provoking episode, Christeen and Steve dissect these two different...

Welcome to episode 29 of the Green Profit Academy Podcast with Steve Bousquet as your host. Joining us in today's episode is the president and co-founder of Pumpkin Plan Your Biz, Donna Leyens!  On a mission to save small businesses from extinction, she licenses her proven business growth program with coaches and consultants who want to grow their profitability while making an impact on the s...

Welcome back to the Green Profit Academy Pros Podcast! Your hosts Christeen Era & Steve Bousquet provide insight and tools on getting prepared for your seasonal shift. In this episode, we'll be discussing the preparations lawncare and landscaping companies must take with their planning, equipment, team, customers, and operations for the changing of seasons. Join us as we discuss how to ma...

In this episode of the Green Profit Academy Pros Podcast, hosts Christeen Era & Steve Bousquet welcomes special guest John Bates, a TED and TEDx speaker, Leadership Communications Executive Coach, Author, and Keynote Speaker John works with executives and world-class thought leaders, authors, and speakers create TED-Worthy speeches that are highly influential. As well, John also provides high-...

In this episode, Christeen and Steve break down the fundamental concept of gross profit margin – what it is and why it matters. They delve into its significance as a key indicator of business profitability and discuss how understanding and harnessing this metric can make all the difference in achieving sustainable growth and success. Controlling your gross profit margin comes with its fair share o...

In episode 26 of "Why having a Strategic Plan can change the game of business", hosts Christeen Era and Steve Bousquet dive into the world of strategic planning. With businesses struggling to reach their goals in today's competitive landscape, this episode aims to shed light on how strategic planning can be a game-changer and how it can be an effective tool to assist in identifying...

Get ready to unlock the secrets of effective leadership and team success in episode 24 of the Green Profit Academy Podcast. In this episode we dive into a critical aspect of building a thriving team. Discover how one-on-one meetings can help your team members focus, enhance their well-being, and foster a culture of open communication. We'll explore the key elements that make for a great one-o...

Learn how to tap into the power of team engagement to propel your business to new heights. Get ready for an episode that will revolutionize the way you approach team engagement in your business. In episode 23 of the Green Profit Academy Podcast, we're diving deep into the secrets of creating a highly engaged and motivated team. Join us as we explore the concept of the team engagement hierarch...

Get ready for an eye-opening journey through the evolution of the industry in episode 22 , "The Top Changes in the Industry Over the Last 40 Years," this episode will leave you amazed at how far we've come. Join us as we delve into the game-changing impact of technology advancements, from automated systems to digital marketing strategies that have reshaped the way we do business. Di...

In this episode of Green Profit Academy Podcast, join our hosts Christeen Era and Steve Bousquet as they dive into the importance of a strong leadership team. They discuss how such a team can create a positive work culture, foster collaboration, drive innovation, and provide guidance for the rest of the team. Tune in to hear Christeen and Steve break down the essential steps in building a robust l...

We have a special guest speaker joining us, Sid Sexton, founder of Sexton Lawn & Landscape. Sid is a down-to-earth, honest businessman with a love for lawn care. He has been working in the industry since he was just 16 and went on to earn a bachelor’s degree in business administration with a minor in horticulture. Sid is also licensed in turf & ornament spraying, landscape design, a Certif...

In this episode of the Green Profit Academy Pros Podcast, host Christeen Era welcomes special guest Ryan Englin, founder and CEO of Core Matters, for an insightful conversation on the importance of a fantastic interviewing process for businesses, particularly those in blue-collar fields.   Era and Englin draw on their vast experience and expertise in the industry to discuss important topics like h...

Join our expert hosts Christeen Era and Steve Bousquet in Episode 18 of the Green Profit Academy Pros Podcast, as they dive into a comprehensive discussion about the life of your lawncare and landscaping equipment. In this episode, we offer valuable insights on how to make informed decisions about your equipment, discuss the pros and cons of owning versus leasing, the importance of insurance, and...

In this episode, join hosts Steve Bousquet & Christeen Era as they delve into the power of the Choice Map and how it can revolutionize your approach to personal and professional growth. Together, they unpack the essential components of the learner and judger mindsets and share practical insights on how to use the choice map to navigate your way towards a learner mentality. Whether you're...