Grassroots Marketing

We talk about Let's Talk Hemp and the Noco Hemp Expo with Morris Beegle. Noco Hemp Expo is the most comprehensive industrial hemp expo and conference, and they've got some cool stuff coming up! The NoCo Hemp Expo is taking place March 29-31 at The Broadmoor in Colorado Springs.  This years event is critical for industry stakeholders and thought leaders to gather, align our messaging, unite...

Grassroots Marketing is joined by Paul Murray. Founder of HealthNaturally ® and Hempson Bio-Tech & HempCo and April Morris. President of Product Development at HealthNaturally. HealthNaturally® believes that the secret to wellness in people, animals and our environment comes from plants. We custom blend the finest botanicals, from trusted sources, with an exclusive full-spectrum hemp oil for m...

We learn about the World's 1st All Inclusive Seaside Health and Wellness Resort With Onsite Cannabis Cultivation and Consumption, located in Negril, Jamaica. We learn more from Dr. Adam Abodeely Oncologist, Founder of Coral Cove Cannabis Wellness Resort   Coral Cove Wellness Resort  sits on a quarter-mile of Caribbean Sea on the southwestern coast of Jamaica, just 10 miles from the town of Neg...

Grassroots Marketing talks about Whole Plant Utilization with Devin DuBois - one of the Co-Founders of Blue Sky Hemp Ventures. As one of western Canada’s largest and most innovative hemp processing facilities, Blue Sky Hemp Ventures understands the unique opportunities and challenges facing hemp farmers. With hemp becoming an increasingly profitable crop, it is essential to invest in the right gen...

Nesas Hemp CEO and Founder Inesa Ponomariovaite discusses CBD Safety and Efficacy and Growing Hemp Beyond Organic. Nesa’s, as a company, is “beyond organic”. The products are certified organic, and the company has the lab tests to prove it. Users of Nesas understand just how much the product helps them. By going significantly beyond the required typical organic certification requirements, customer...

We hear from one Karli Miller-Hornick, co-founder of Florist Farms on how Florist Farms is Flourishing in Growing New York Cannabis Market. When co-founder Karli Miller-Hornick first launched the CBD brand Head & Heal, she was overwhelmed with the positive response from customers, at that time mostly farmers-market patrons. With that encouragement, she launched herself into developing one of t...

Shorties Mini Pre-rolled Cannabis Joints Launch in Arizona and we learn more with Greta Brandt, President, The Flower Shop (TFS Brands). According to BDSA data, pre-rolls represent 11% of Arizona’s robust market sales— totaling $97.87M in cannabis products sold so far in 2022. But for the majority of occasional cannabis users, half-gram or full-gram pre-rolls may be too much to finish in one sitti...

Grassroots Marketing discusses Cannabis Quality and Production Standards with Sean Samuel, VP of Sales and Marketing at C15 Solutions . C15 Solutions , a tech vendor to the global cannabis industry,  implements various product enhancements to its electronic Quality Management System (eQMS) . C15 grew to become an industry leader by finding a market niche that was not being served well by existing...

Grassroots Marketing speaks with Michael Dalle Molle, Partner and Chief Operating Officer of Mariposa Technology    Mariposa Technology has developed for hemp and marijuana farmers a digital farming tool that leverages a powerful database and proprietary software that allows them to test their crops at any stage of the growing season, without having to cut any samples. This revolutionary protocol...

How Native Roots is Colorado’s Largest Independent Vertically Integrated Cannabis Brand as we hear from Beth Kotarba, COO of Native Roots Cannabis Co. Kotarba draws from more than 25 years of experience in corporate leadership–including financial services, manufacturing, retail, telecommunications, aerospace and non-profit–to develop innovative operational processes and controls, and performance m...

Grassroots Marketing welcomes PANGEA Global Technologies CEO Bryan Fried who has researched integrating light and technology to build sustainable grow facilities for both weed and watermelons.   Pangea Global Technologies (PGT), the company bridging the gap between cannabis and agriculture growth success thanks to the company’s revolutionary Pangea software—an open architecture and wireless hortic...

Grassroots Marketing deep dives into the state of the cannabis insurance market with Tony McIntosh, President of Aura Risk about the launch of  Aura’s Indisure Cannabis Program Demand for cannabis is increasing dramatically.  Thirty-eight states  and the District of Columbia (D.C.) have legalized some form of medical marijuana. Recreational marijuana is legal in  19 states  and D.C. The division b...

Grassroots Marketing looks into Weedgets: The Tesla of Smoking Devices with Michael Barenboym, the CEO of WEEDGETS (Advanced Leaf Technologies Group). Flower lovers have been making and using dry bowls for decades. (A dry bowl or dry pipe is a smoking piece that doesn’t use water) Whether you’ve hollowed out an apple core or picked up a glass piece at a gas station near you, a dry herb pipe is one...

We speak to Whipple Effect CEO Jack Whipple and his dedication to the plant and his steadfast belief that cannabis is a plant medicine that should be used as a "revolution to the consciousness of humanity"  Whipple Effect's CEO Jack Whipple is a serial entrepreneur who has been working with the cannabis plant since the age of 15. Growing up in Indiana with a lawyer mom and the Chief Ju...

Grassroots Marketing welcomes back Vanessa Gabriel with   Drop Delivery , the first and only all-in-one compliant delivery management platform.  Vanessa Gabriel founded Drop Delivery with her former classmate Marc Lopez and her sister Jade Gabriel after seeing a need for an all-in-one delivery management solution for the cannabis industry. Drop delivery is a cannabis delivery service for retailer...

Author, hemp entrepreneur, and cannabidiol activist Jim Higdon is fed up with the continuous lack of oversight in the U.S. concerning CBD products. And who can blame him when the CBD industry, which generates billions in annual revenue, has no standardized organization to evaluate the fictitious claims set forth by dishonest corporations and cottage industry purveyors alike? Higdon is on a mission...

It’s All About Choices  is a new line of fast-acting edibles that infuses cannabis into any type of food imaginable. The taste, texture, and form of edibles takes a giant leap forward with a patented nanotechnology that converts oils into water-soluble powders, enabling precise dosing, dramatically reduced time-to-high, and consistent effects with minimal to no cannabis flavor.  With recipes craft...

Psyrise Launches Marketing Platform for Ketamine Clinics, Retreats, and Psychedelic-Assisted Therapists. We learn more from Logan Lenz, CEO of Nucleus, the makers of Psyrise. Psyrise, a mental health marketing company located in South Florida, has released a first-of-its-kind marketing platform for health practitioners. The platform was previously used internally by the company and piloted by a ha...

Grassroots Marketing welcomes Aaron Hudson, the VP of Sales and Partner at Synergy Life Sciences . Synergy’s flagship ingredient, the patent-pending CannaSorb CB Active, is a multifunctional, non-regulated, hemp-based cannabinoid extract with greatly enhanced physiological activity that achieves the true water-solubility not found in typical cannabis ingredients. This product goes well beyond trad...

We discuss the Full Digitization of Certificates of Analysis (COAs) in the Cannabis Supply Chain with Larry Levy, the CEO of Lucid Green The company’s intelligent UPC aims to reduce cost and increase transparency in all parts of the supply chain, from growers to brands to retailers to consumers. With Lucid Green’s system, aptly called LucidID, products use one barcode from seed to consumer. Cultiv...

We talk with Dean Schwartz, CEO and founder of BudClub , which offers a full-featured and easy-to-use cannabis homegrow kit. According to a recent study, over half of cannabis consumers are open to the idea of growing their own. Most who fall in the other half cite concerns related to legality and practicality, like not knowing where to start. But BudClub has them covered.  Their simple 3-step gro...

Grassroots Marketing covers Craft Cannabis Cultivation Combining Quality and Compliance with William Windham, VP of Cultivation of Root and Bloom . William’s expertise spans all facets of cultivation, but for all his large-scale experience at Root & Bloom in Massachusetts, he stays plant-focused, making sure they each get personal attention. At Root & Bloom, William tends to 20,000 square...

Grassroots Marketing discusses TODAY CBD with Elliott From.. In creating his own brand of CBD TODAY CBD offers a viable, safe accessible option to the discomfort so many others share. We only use premium CBD from local Wisconsin hemp growers and manufacturers. 

TODAY CBD products help others manage their anxiety, inflammation, loss of sleep and pain and there are so many more benefits.  Today CB...

Ekosi Health Partners with Cerebra to Evaluate Effectiveness of Clinical Cannabinoid Therapy on Sleep Quality. We learn more from Evan Loster, Chief Innovation and Systems Officer at Ekosi Health . Ekosi Health, a Canadian-based and Indigenous-owned healthcare provider specializing in clinical cannabinoid therapy, announces its partnership with Cerebra, a leading sleep technology company, as the p...

Grassroots Marketing discusses Pharmaceutical Cannabis and The Influence From Big Pharma with Michael Sassano, CEO of Somai Pharmaceuticals . Michael is the CEO and Chairman of the Board for Somai Pharmaceuticals LTD, a European pharmaceutical and biotech company centered on manufacturing in Lisbon, Portugal and distribution of EU GMP-certified cannabinoid-containing pharmaceuticals throughout the...