Grassroots Marketing

We talk about Pest Management, Organic Pesticides and More For Cannabis and Hemp with Aaron Appleby , Owner of White Coat Laboratories. Aaron recently Spoke on "Understanding Cannabis Ecology to Better Manipulate Secondary Metabolites and Pest Populations" at NoCo Hemp Expo 2023.  Aaron has consulted the cannabis industry since 2017, after earning a B.S. in organic agriculture from Washing...

We talk about Boveda 's Two-way Humidity Control Solutions for Cannabis and Cigars with Shannon Klick, the VP of Global Sales at Boveda. Boveda Inc., the global leader in two-way humidity control solutions for cannabis, cigars, musical instruments, and other items, is helping cannabis consumers maximize their flower purchases with its patented Original Terpene Shield™ sachets. Made in the USA...

We discuss the State of Cannabis Vaping After The Vaping Crisis of 2019 with Michael Brosgart, Chief Operating Officer of AVD . The US International Trade Commission recently ruled definitively in favor of US cannabis vaporization leader AVD (Advanced Vapor Devices) in a year-long patent infringement investigation initiated by Chinese e-cigarette maker Shenzhen Smoore Technology Limited, which own...

We learn about the Core Social Justice Cannabis Museum and The Seed Dispensary with April Arrasate, Executive Directo of the Core Social Justice Cannabis Museum , and the Founder & CEO of Seed Dispensary. Decriminalized cannabis, the number of arrests for possession and distribution are still alarmingly high and Thousands of humans are currently incarcerated for cannabis related offenses. Thes...

Standards for Coast to Coast Cannabis Lab Testing as West Coast-based BelCosta Labs and U.S. Cannalytics Merge in Key East Coast Cannabis Markets. We talk about this, fungus testing, THC Potency and more with Myron Ronay, CEO of BelCosta Labs.   BelCosta Labs , a leading California third-party cannabis testing lab, today announced the company is expanding its operations beyond California. BelCosta...

We learn about Mosaic a company that is redefining the digital user experience for dispensary customers with Jack Blaeser, Founder and CEO of Mosaic. Built to boost and grow dispensary finances, Mosaic allows cannabis retailers to fully express the look and feel of their brand while offering loyalty rewards programs and seamless payments for customers. Mosaic's digital experience platform supp...

Cannabis Brand Strategies for The Booming Cannabis Operator as we speak with Laurie Parfitt, CEO & Principal of LKP Impact Consulting. Laurie Parfitt is an accomplished executive, leader & coach who inspires companies with her vision for what's possible and her ability to execute and drive results. She has over two decades of driving innovation & execution across multiple functiona...

We learn about OKAY Cannabis and the Fifty/50 Grou p with Maura McCabe, General Manager of OKAY Cannabis  . We learn about the recent opening of Okay Cannabis   in a building shared with West Town Bakery Cafe & Lounge in Wheeling, Illinois just outside of Chicago.   OKAY dispensaries are for the experienced and cannabis-curious seeking to reset their state-of-mind, treasure friends, and celebr...

moodRXtreats Cannabis Vacation Retreats are showcased and we learn more from Holly Teegarden, Chief Mood Dealer and founder of Moodporium , Cannamood, and most recently her newest venture moodRXtreats. The retreats are positioned at a mature female demographic, looking for escapism from their busy worlds, whether it be a tedious 9-5 office job, or tiring days at home entertaining kids, it aims to...

Grassroots Marketing Catches Up with Autumn Brands with Autumn Shelton, the Owner and CFO. Autumn Brands  takes a  pesticide-free  approach allowing beneficial bugs to thrive, and the PURE guarantee marks a product that provides a clean, potent cannabis experience. They have created a modern, artisanal approach to sustainable cannabis cultivation and raise their crops without insecticide sprays. I...

Montel Williams is a former television talk show host who was diagnosed with Multiple Sclerosis in 2000. He was at the Benzinga conference in Miami and was speaking with Daron Babin, founder of Cannabis Radio, about his personal journey with MS. He discussed how he used cannabis to help with his own healing process.  He decided to get a second opinion before announcing his diagnosis to the world....

Andrew Thut is a small-cap growth investor who has been involved in cannabis finance for the past 20 years. He has a unique orientation to the cannabis industry, and he is currently attending the Cannabis Capital Conference at the Fountain Blue Hotel. He began his career in finance and left his job in investment management at a crossroads in his career.  He has been able to use his knowledge of th...

Daron Babin, the co-founder of Cannabis Radio, is talking to Brandon Mills of Forefront Ventures. Brandon is a recovering tech entrepreneur who has been in the cannabis industry since 2016. He has spent the last 15 years of his career in the tech industry, having been a multi-time founder and CEO with some wins, losses, and battle scars along the way. This conversation is between two people discus...

This is a conversation between Daron Babin, co-founder of Cannabisradio.com, and Chris Piazza, from Canada Devices. Daron welcomed Chris to the special edition of Grassroots Marketing from the Benzinga Cannabis Capital Conference at the Fountain Blue Hotel in Miami.  Chris talked about how he got into the cannabis industry, saying he had been involved with it since he got out of high school and ha...

In this episode, Jill Ellsworth from Willow Industries is being interviewed by Cannabis Radio's founder Daron Babin on grassroots marketing. The two are speaking from the Fountain Blue Hotel in Miami and Jill is sharing her experience of her first day at Benzinga.   Jill explains that it is a great opportunity to meet customers and top executives in the industry. She is excited to see how this...

In this episode, Daron Babin is the host and he is joined by Kady Cravens to discuss the topic of compliance. Compliance is essential for staying in business, and it should be a top priority for everyone. The conversation takes place at the Benzinga Cannabis Capital Conference in Miami, which is unfortunately overcast and windy.  Daron and Kady discuss the importance of compliance for a successful...

Daron Babin, the co-founder of Cannabis Radio, welcomed listeners to the Benzinga Capital Conference edition of the show. Luke Scarmazzo was his guest, and the two discussed how the day had gone for Luke. Luke is at the conference representing The Welding Project and Mission Green Alliance, two organizations dedicated to the sustainable development of the cannabis industry.  Luke shared his story...

This episode of the Grassroots Marketing podcast comes from the Benzinga Cannabis Capital Conference in Miami where our host, Daron Babin, interviews Successful Markita Heard. Markita is a mental health advocate who has partnered with NBA and NFL players to bring charity games for mental health awareness.  She has used her knowledge of the cannabis industry to help bring awareness to the therapeut...

Producing Attractive Yields to Investors is the focus of Rob Sechrist, Co-founding President of Pelorus Equity Group, the leading provider of value-add bridge commercial real estate loans to companies in the cannabis sector. While most other lenders in the space are hamstrung and have been failing to deploy capital, Pelorus – awarded best lender at the Benzinga Capital Conference last year – conti...

Grassroots Marketing discusses Cannabis Brand Management Consulting with Eric Rogers , Co-Founder of LEVIA and a cannabis entrepreneur. He is an innovator, storyteller and brand marketer who has helped leading brands like AT&T Wireless, The Home Depot, Goodyear and Aflac through times of disruption and change. He started his career with Havas Media and Digitas where he helped Cingular rebrand...

Guest Reporters Jonathan Bischoff and Erik Nilsen of Vrio speak with Joe Linne with Hemp Brand Builders and Earthmost Foods at NoCo Hemp Expo 2023. Hemp Brand Builders was formed to facilitate and support a quality, sustainable hemp supply chain for food, fuel, and fiber.  They represent several hemp and cannabinoid brands in the hemp industry, who follow all the requirements needed to work with m...

Hempoint is Internationally Distributing EU Registered Hemp Seed and we learn more from Hana Gabrielová, a CEO / Consultant for farmers for Hempoint / KonopiUS. Hana has over 20-years of experience in the hemp and cannabis industry and is the founder of Hempoint established in 2010. Hempoint engages in the following: distributing EU registered hemp seed varieties internationally, Hempoint food bra...

We discuss the State of Employee Retention Credits For Cannabis Business with Sultana DeJesus, General Counsel at ERC Provider. "I am representing ERC Provider and along with our filing partner, ERC Specialists, we have helped over 35,000 US businesses secure over $6 billion in Employee Retention Credits (ERC).   This is a government Covid relief program administered by the IRS that helps put...

Grassroots Marketing speaks with Karin Meadows, the Owner of Herb Meadows Medicinals, LLC. " We are committed to giving our customers the very best that nature has to offer, keeping the plants as whole as possible. When the plants are whole, the “entourage effect” allows the plants to offer their fullest natural potency.  We offer our USDA organic herbs to our customers without the use of synt...

BuildMySOP is setting Up Custom Standard Operating Procedures For Cannabis, and we learn more from Founder and CEO Kady Cravens. She spoke at the Expo on the Benefits of having Standard Operating Procedures. Kady Cravens is the Founder and CEO of BuildMySOP, serving the regulated cannabis industry with standard operating procures, management software and tools, and education so that operators buil...