Grassroots Marketing

We speak with Mike Fata, the author of Grow: 12 Unconventional Lessons for Becoming an Unstoppable Entrepreneur.  Mike is currently Chief Executive Officer of Fata & Associates, Chairman of the Board of Nuts For Cheese, Global Growth Advisor for Mid-Day Squares, Lifetime Member (Past Chairman) of the Canadian Health Food Association (CHFA), Lifetime Member (Past Chairman) of Young Presidents O...

Grassroots Marketing speaks with Genine Coleman, the Founder and Executive Director of Origins Council about a grant that will support a 2-year scientific study entitled: “Legacy Cannabis Genetics: People and Their Plants, a Community-Driven Study”. A group of academic researchers, scientists, and community based organizations have joined forces to develop a multidisciplinary, community-based part...

Grassroots Marketing speaks with Paul Botto, the Co-founder and President of Lucid Green about Lucid Green and Their Intelligent QR Code Platform Expansion. Previous roles include former Head of Analytics Sales and Consulting at Google, GM of Visible Measures Analytics, and Founding Member of Conduce supply chain data platform working with companies like DHL, Cisco, and PwC. Lucid Green  is the in...

Telehealth visits for Florida Medical Marijuana card renewals and the possibility of adult use legalization in the state of Florida and more are discussed with with Aaron Bloom, CEO of DocMJ . Aaron Bloom is the CEO of DocMJ, the largest and most experienced multi-state group of Certified Medical Marijuana physicians providing recommendations to over 400,000 eligible patients. It was created by ph...

We talk about Timeless Vapes and the Timeless Artist Legacy Program with Joshua Hirschey, President of Timeless Vapes  The Timeless Artist Legacy program provides artists, musicians and creatives with a platform to share their unique stories through the lens of cannabis culture. In celebration of International Women's Month, Timeless has partnered with Miami native Tati Suarez on a special-edi...

Grassroots Marketing connects with Sarah Schmidt, the VP of Marketing and Communications at Subtext. Sarah has direct experience consulting cannabis companies on marketing campaigns and strategies. She is also close to the historical and latest legal marketing and ad restrictions for cannabis companies.  Subtext is an award-winning conversation platform that connects creators and subscribers throu...

Bayou City Hemp Company Welcomes New Partners and Distributors and we learn about those with Ben Meggs, Co-Founder & CEO, Bayou City Hemp Company. Bayou City Hemp Company (BCHC), the most respected Cannabis Operator in Texas, will join forces with Houston's award-winning 8th Wonder Brewery, Distillery, and Cannabis to develop a captivating line of cannabis-infused products. These offerings...

How Life Goes Green with CBD as we learn about a product line called Life Grows Green with its founder Chad Price. Being a big believer in natural and green products which is naturally encompassed in Hemp Chad tried to make products just from nature; natural based products. Products that include: CBD related capsules,oils,tinctures, salves, peanut butter, honey, melatonin and protein powder and ma...

Grassroots Marketing discusses about the process of Quality Hemp Seed Distribution with Jessica Hanson, CEO of Symple Fulfilment and Symple Seeds. Jessica is a longtime entrepreneur who has worked in the civil engineering, construction and cannabis spaces and is currently the CEO of Symple Fulfilment.  At her current venture, Symple, Jessica is dedicated to ensuring that farmers, both big and sma...

Making Hemp Harvesting Faster, Easier, and More Cost-Effective as we hear from with Andrew Bish, Founder of Hemp Harvest Works; Founding Partner of Global Fiber Processing, & COO of Bish Enterprises.  He recently spoke at the NoCo Hemp Expo on Spoke at NoCo Hemp Expo on Hemp in Feed, Food & Supplements - Regulatory Pathways for Animal Health and Consumer Safety. Andrew Bish is a third-gene...

Ally Biotech recently announced the acquisition of the popular  Chill Pill ™ brand, an extensive line of soft, easy-to-swallow soft gel caps and all of its assets, from Desert Medical Campus. We learn more from with Francis Baczek, Vice President of Business Development of Ally Biotech. Ally Biotech is the cannabis science company behind the Lipofusion® delivery technology, considered the next gen...

Grassroots Marketing welcomes Dr. Safiya Lyn-Lassiter who has joined the interesting debate focusing on the effectiveness of medicinal marijuana (MMJ) use among Florida residents. As an advocate of MMJ, she created a user-friendly website to identify, evaluate and recommend MMJ for qualifying patients. Dr. Lyn-Lassiter became involved in the field of Emergency Medicine after discovering how unpred...

We discuss the State of Missouri's Cannabis Market and the State of Cannabis Beverage Distribution with Nick Rinella, CEO of Hippos and former COO of Verdant Distribution in Los Angeles, CA , is an expert in both alcoholic beverage and cannabis product development, distribution and regulation. Rinella’s expertise stems from being a 5th generation beverage distributor spending nearly a decade a...

Stash Ventures is the largest cannabis investor in Michigan, with headquarters in Indianapolis. We learn how they are investing in cannabis being legal in Indiana with with Katie Wiley, Chief Legal and Strategy Officer of Stash Ventures. They are a vertically integrated cannabis company, meaning they have access to growing, processing and retail sale licenses, and they have control over a quality...

How is Naturae Manufacturing for New York State's Adult-Use Cannabis Market? We learn more from with Nicolas Guarino and Christian Mollica, the CEO and CRO respectively, of Naturae .  As a GMP-certified 100% New York company working in cannabis/hemp extraction since 2017, Naturae’s Hoosick Falls facility is the state’s largest producer of CO2-extracted cannabis oils (a cutting-edge technique t...

Grassroots Marketing speaks with Maison Bloom Founders Nathan Johnson (CEO) and Jake Wall (CIO) about Their All-Natural Hemp-Based THC Elevated Seltzers. These seltzers deliver a carefully curated blend of botanical alchemy thanks to a unique combination of all-natural hemp-based delta-9 THC, THCV, CBD, CBG, CBN, and a proprietary blend of botanical terpenes. The brand’s most expansive innovation...

WEEDAR is shaking up the projected $52.6 billion cannabis industry, enabling brands to offer engaging shopping experiences, and build brand-customer relationships that boost loyalty and sales. Grassroots Marketing speaks with their CEO Jonathan Bohun. Consumers using WEEDAR can shop their favorite brands in 3D augmented reality, as opposed to generic product catalogs, get access to exclusive, beau...

Red Rodriguez , Director of Brand Partnerships at GRAV, and Artist Brian “Box” Brown Have Teamed Up to Rebrand Reefer Madness with limited edition Zine. Grassroots Marketing learns more about it. GRAV, the renowned pipe company known for producing high-quality glass smoking pieces, has partnered with comic artist and author Brian “Box” Brown to create a zine that rebrands the concept of Reefer Mad...

We discuss the Vibesbnb Black-Owned Cannabis-Friendly Rental App with Deontae Mack, a Black entrepreneur who founded  Vibesbnb , a Black-owned online startup, where he lists cannabis-friendly rentals. Mack explains: ": Cannabis has always been a niche community but no platform had ever considered itself a cannabis platform so I thought it was a good opportunity for growth if we focused on cann...

We showcase PRETTYHIGH Casual and Haute. Simple and Edgy Cannabis Accessories  with Katy Reddy, CEO and Founder of PRETTYHIGH , PRETTYHIGH is an online shop filled with repurposed vintage and antique smoking accessories, alongside her own creations, with a vintage feel. “Since starting PRETTYHIGH I’ve learned two things my soul needs, to be of service to others, and this experience has fulfilled b...

Brandy Shapiro-Babin speaks with Robert Beasley, the chief executive officer of Fluent , a vertically integrated MSO in the regulated markets of Florida, Pennsylvania and Texas offering premium cannabis products and publicly traded as Cansortium Inc. ("Cansortium" or the "Company") (CSE: TIUM.U) (OTCQX: CNTMF). Before officially joining in 2020, Robert served on Fluent’s board of d...

Custom Cones USA , renowned as B2B wholesale specialists with expertise across the pre-roll world and the widest array of products of their competitors, and we speak with Harrison Bard, Co-Founder, Custom Cones USA. They are in the midst of an exciting period of growth for the company. With pre-rolls taking a larger piece of the cannabis industry than ever before, and more states opening up medica...

Our guest, David Charles, CEO and co founder of MOOD said of MOOD  “While we are a cannabis company, we operate with the precision and efficiency of a tech company, MOOD excels by providing best-in-class THC products, offering its customers value, convenience, the opportunity to discover new products, and personalization - often exceeding the experience at most brick-and-mortar dispensaries. WE le...

Robert Frey tells us about the opening of The House of Cannabis , the first-ever, permanent home celebrating “high culture” and its impact on music, art, fashion, social reform and cultivation. Ten mind-bending, immersive experiences created by artists and filmmakers, transport guests through the many dimensions of cannabis culture. Robert Frey, who is a Co-Founder of the House of Cannabis said. “...

We talk about Having Cannabis As a Houseplant with Kat Betty, founder of home grow planting party event business Cannabis Houseplant.   How many people walking into dispensaries have never been close to a live cannabis plant? Kat Betty, founder of event business Cannabis Houseplant, believes that now is the time in history to grow cannabis primarily for fun and education. That’s why she’s taking t...