GovComms: The Future of Government Communication

Recorded during David’s time at the ASEAN PR Summit in Bali , this week’s InTransition podcast considers the importance of bridging the gap between Eastern and Western communications. Focusing on the eastern approach of listening and understanding, the potential for collaboration and economic growth among the East and West increases. Discussed in this podcast: Bridging the East and West Listening...

Social media and the digital landscape are forever changing and growing. While small brands are in a position to adapt, monolithic corporations and government agencies find it difficult to change. The other challenge is many departments are simply change adverse, or too slow. On InTransition we look at the benefit of giving your communications department more room to move. Catherine Payne, Executi...

With the sheer size of the internet and the power consumers have to filter through information that appears in their social feeds it can be hard to create engagement with your audience. In the digital age there are so many options for each individual, so how do you engage them? Bouncing from our blog post looking at the importance of storytelling to capture your audience’s attention, this week on...

This week on the InTransition Podcast we discuss government communications in the digital age with the ACT’s Chief Minister Andrew Barr. Minister Barr is a well-known presence on social media and has always been an early adapter of new technology. Unsurprisingly, as Chief Minister he operates his social media accounts personally, and is known to cut out the middle man, breaking stories online hims...

This week on InTransition we talk to Osama Saeed Bhutta, Director of Communications at Amnesty International and former Head of Communications at Al Jazeera. Osama started out as a volunteer organiser and press officer for the Stop the War movement in the UK, which later landed him a position with the Scottish National Party as a media and research officer. Fast forward a decade and a remarkable c...

This week on InTransition we speak with Petra Masinova, an international communications professional with two decades of experience spanning seven countries. David explores Petra’s childhood under a communist regime and the joy she felt when travel bans were lifted and she crossed her first international border. Since then, Petra has represented her home country before the European Union and worke...

This week on InTransition we will listen to a speech made by Gavin Slater, the new CEO of the Digital Transformation Agency, held by the Institute of Public Administration Australia at the National Gallery of Australia.  Mr Slater spent the last seven years at the National Australia Bank (NAB) focused on driving a widespread digital transformation agenda and leading initiatives to overhaul NAB's t...

This week on InTransition we speak with Alison Wright, Assistant Director of the National Gallery of Australia and all-round strategic marketing and communications guru. Join us in this funny and frank account of her career and lessons learned as Alison delves into how she’s navigated turbulent times at the NGA, and why her straight-shooting style works. "I think that we deploy enormous filters [i...

This week on the InTransition Podcast David talks to a ‘legend of the communications business’ Angela Sinickas who has been the in the field since 1974. Labelled as a pioneer of organisational communications measurement and measuring effectiveness Angela is quite renowned amongst publications such as Harvard Business Review, the Journal of Communication Management and Communication World. Now the...

This week for the InTransition Podcast we're delving into the archives and revisiting our interview with David Rawlings, a social media professional starting his online career in 1996. With his background knowledge in the field, David P and David R discuss challenges facing the government in getting started with content marketing and the endless opportunities the government has to publish engaging...

This week on InTransition David speaks with Kanchan Dutt, Director of Media, Digital and Design Communications at the Australian Bureau of Statistics. Originally from the UK and with a background in journalism, Kanchan has been in the Australian public service for around a decade now, moving from the ACT government and community services into the federal statistics agency. As a self-described "dut...

Clinton Parr's job, as head of people and culture at Clemenger BBDO, Australia's largest and most successful marketing communications company, is to deliver happiness. As he describes it, happy employees mean happy clients, happy clients mean happy companies, happy companies mean happy communities and happy communities mean a happy world. Keeping in mind contentgroup's mission of helping governmen...

contentgroup's CEO David Pembroke calls her "one of the smartest young people in Australia" and he sure isn't wrong. Our podcast guest this week is Renee Noble, a 25-year-old computer scientist who is responsible for the algorithm behind Data61's Ribit student-employer matchmaking platform. A self-confessed lifelong "nerd" and lover of all things mathematics, Renee shares some fascinating insights...

Tim Conway is the founder and chief executive of C-Metrics and the Asia-Pacific director of the Global Digital Foundation, a think tank and policy network that provides an interdisciplinary framework for dialogue between policymakers, stakeholders and scholars in support of an evidence-based approach to policy. He has a passionate interest in the transformational impact of ICT and the importance o...

In this episode of InTransition, David speaks with Paul X. McCarthy, author of Online Gravity. A leader in Australia's digital industry, Paul is an authority on the transformative nature of technology and the internet, and shares intriguing insights about what the future of online might look like and how it will shape our world and workforce. Hosted on Acast. See acast.com/privacy for more informa...

About eight months ago, the National Innovation and Science Agenda identified the problem that small businesses and their engagement with university was a very weak part of the Australian innovation system. contentgroup was then fortunate enough to apply for and receive an Innovations Connections Funding. We are now using this grant to bolster our content communications methodology with evidence-b...

Heading up an organisation that represents the live export of animals such as sheep and cows has its obvious challenges, says Simon Westaway. As CEO of ALEC, Simon says he's been focusing on the framing and representation of the organisation, using skills he's acquired over a long career focused on government relations and media management. Tune in to the podcast for the full discussion. Hosted on...

As the CEO of the Bharti Foundation, the development arm of Bharti Enterprises, one of India's leading business groups, Vijay Chadda is responsible for initiatives such as the Satya Bharti School Programme. The scheme provides free, quality education to more than 42,000 children from marginalised communities in rural India. He says he's come to evolve into this role after a career spanning more th...

In the second and final installment of our chat with Liz Jakubowski, digital maestro and director of Ribit in the Data61 team at CSIRO, we discuss the foundations of and history behind Ribit. A free online matchmaking platform that connects digital and STEM students with SMEs looking to grow and compete, Ribit is helping to address skills shortages and students' employment concerns. Hosted on Acas...

In the first of a two-part series, digital maestro and director of CSIRO's Data61 team Liz Jakubowski and our CEO David Pembroke discuss how to be an effective and innovative leader. From affecting change by influencing the right people at the right ​time to empowering diverse teams so that they believe in themselves and their message, the conversation is a refreshing one.  Hosted on Acast. See ac...

Queensland government social media manager Elliott Franks spills the beans on the inner workings of state government social media strategy. From the significant number of social media channels he and his small team run to how they use multiple platforms to appeal to small and passionate communities, the online expert offers up many interesting insights applicable across all levels of government an...

John Allsopp discusses the future of online communications, and what public sector communicators can do to keep up. For nearly 20 years John has developed software, built websites, applications, written articles, tutorials and more. He speaks with David Pembroke about advances in technology, artificial intelligence, and what will come next. Hosted on Acast. See acast.com/privacy for more informati...

How can you turn a disparaging comment on "Real Housewives" into a marketing tool for your city? Shannah Hayley explains how "It's a little Plano in here" became a meme of civic pride for one local government. Shannah is the director of marketing and community engagement for the city of Plano, Texas. David Pembroke spoke to her at Content Marketing World about content communication. Hosted on Acas...

Professor The Hon Stephen Martin has had a distinguished career in the Australian Parliament, academia and the private sector. Amongst many roles he is the outgoing chief executive of the Committee for the Economic Development of Australia. Professor Martin was on the advisory board on WPP's report on the state of communications in governments worldwide. Hosted on Acast. See acast.com/privacy for...

Leanne Joyce is an experienced corporate and public sector communicator, working as a consultant in government policy, media management, stakeholder relations, and executive management. In this episode of the InTransition podcast she discusses ministerial communications, and finding the stories in public sector organisations. Hosted on Acast. See acast.com/privacy for more information.