Google Ad & Meta Ad Strategies

This Google Ads strategy is 100% legal—but when you see the results, you'll understand why it feels like it shouldn't be. I used this competitor targeting strategy to take a client from $20,000 to $90,000+ months consistently. And here's the wildest part: the campaigns barely got any conversions. Most businesses would have shut them down. But I knew exactly what to measure, and thos...

You can legally steal your competitors’ customers with Google Ads—but one mistake will get your account banned. I used this AI Max strategy to generate $50,000/month in extra revenue by intercepting searches for my competitor’s brand name. The best part? It’s 100% legal when you follow Google’s ONE specific trademark rule that 99% of advertisers don’t know about. In this video, I’ll show you the c...

Google sits on a throne of lies. After watching Elf way too many times, I found 8 Google Ads lessons hiding in this Christmas classic — including one that proves corporate greed exposed by the DOJ. 🎄 In this video, I break down 8 Google Ads lessons hidden in Elf — from the "throne of lies" to the "World's Best Cup of Coffee" — and show you why 8 out of 10 businesses lose...

Google fundamentally changed how keyword match types work, and if you're still using the old strategies, you're wasting money. In this video, I reveal my secret 3-step keyword strategy that actually gives you control over which searches trigger your ads—something nearly no Google Ads expert has figured out. You'll discover the AI Max match type that Google quietly introduced, when t...

🚨 8 out of 10 Google Ads & PPC advertisers are losing money right now. Here's why (and how to fix it). After 10 years of managing Google Ads campaigns, I've identified the 6 critical tricks that separate profitable campaigns from money pits. Even better? I'm revealing 5 secrets that even top Google Ads experts don't know. Let's dive into What Top Google Ad Experts Do...

  #GoogleAds #GoogleAdsStrategy #SearchCampaigns This is the BEST Google Ads Campaign Structure in 2025! Struggling with Google Ads bidding strategies? This complete Google search campaign structure guide answers the one question that changes EVERYTHING: Does Google understand your product or service? Learn exactly when to use maximize conversions vs maximize clicks, how many keywords to add, whic...

Google Ads are crushing small businesses—and I have the data to prove it. In this analysis, I reveal shocking research showing CPCs have doubled since 2020 while total clicks dropped 13%. If you're a small business owner struggling with Google Ads, spending more but getting less, you need to see these numbers. Plus, I'm offering FREE campaign rebuilds to one business every month (link be...

#PPC #GoogleAds #DigitalMarketing Google made $198 BILLION from Google Ads Search in 2024 while most businesses lost money. Here's the $105,000 lie they don't want you to know about. In this video, I expose how 45% of Google searches are the most unprofitable dollars you could spend, and reveal the exact 4-step method to catch this lie in your own account. What you'll discover: → Wh...

I owned 7 out of 8 spots on Google Shopping page 1. Here's exactly how I did it (and got a 514% increase in sales). Most Google Ads accounts have 50 negative keywords. I have 50,000. In this video, I reveal the exact Google Shopping domination strategy that transformed $443 of profitable spend into $3,800. In this video, you'll learn: ✅ How to identify your REAL high-converting keywords...

My client couldn’t believe these Google Ad irrelevant search terms were converting! Here’s exactly why Google Ads shows your ads to weird, irrelevant searches (and how to fix it). In this real coaching call, I reveal the hidden reason why Google Ads campaigns convert on bizarre search terms that seem completely unrelated to your business. If you’ve ever wondered why you’re getting conversions from...

🚨 You're Killing Your Growth by Pausing Google Ads Too Early — Here's What To Do Instead Are you sabotaging your own success by making decisions too soon? In this live coaching session, we uncover a critical mistake media buyers and founders make when scaling Google Ads: they pause campaigns before the data even has time to mature. I walk through a real Google Ads account to show exactl...

Are your campaigns silently bleeding budget? In this coaching call breakdown, I expose the #1 Google Ads Media Buying Mistake Costing You Millions and show you how to fix them before they snowball. Watch as I audit a real Google Ads account, spot hidden PPC Marketing Mistakes in search-and-shopping data, and rebuild the strategy in real time so you can replicate the wins. 🔑 What you’ll learn • Th...

In this conversation, Artur MacLellan discusses the challenges of attribution in digital marketing, particularly how traditional attribution software often relies on modeled data and can misattribute conversions. He introduces a new method for tracking user journeys that provides accurate data on where users come from and how they interact with various marketing channels. This innovative approach...

In this quick guide, learn the essentials of scaling Google Ads effectively to grow your business quickly. Discover common pitfalls businesses encounter when attempting to scale, and practical strategies to break through these barriers and maximize your advertising potential. Key Takeaways: 🔑 Recognize how restrictive bidding strategies such as TCPA and tROAS may limit your Google Ads scaling pot...

How to Reduce Google Ads CPC! In this video, Artur reveals a method to “beat” Google at its own cost-per-click (CPC) game. The focus is on optimizing a Google Ads account to reduce the CPC while simultaneously boosting conversion volume. By taking over an underperforming ad account and tweaking how conversion values are reported—essentially “tricking” Google’s algorithm—Artur was able to achieve s...

Summary In this conversation, Artur MacLellan shares a comprehensive strategy for maximizing Facebook Ads and Meta Ads to achieve significant revenue growth. He outlines a five-step process that includes conducting thorough audience research, developing ad variations, setting up top and bottom funnel campaigns, and understanding the importance of measuring success and attribution. The discussion e...

Google Ads has evolved, and if you’re still relying on old-school keyword bidding, you might be missing out! In this video, I dive deep into the biggest Google Ads secrets, revealing how the shift from keyword-based bidding to audience-focused smart bidding is changing the game. Learn the Google Ads strategies that actually work and discover expert Google Ads tips to stay ahead of the competition....

In this conversation, Aaron Young shares his extensive experience with Google Ads, discussing the importance of foundational strategies for scaling campaigns effectively. He emphasizes the need to understand core concepts and the business itself to drive successful results. The discussion covers the bottom-up funnel strategy, the role of video and display advertising, audience targeting, and the s...

In this detailed discussion, Artur MacLellan outlines a strategic framework for running Google Ads campaigns specifically tailored to generate high-quality leads. He highlights how a solid understanding of the product or service is essential for configuring campaigns that truly resonate with target audiences—a cornerstone principle of any effective Google Lead Gen initiative. The conversation unde...

In this conversation, Artur MacLellan delves into the prevalent issue of marketing attribution, emphasizing its critical role in understanding where leads are originating. He underscores that effective marketing attribution is essential for businesses to make informed decisions and allocate budgets wisely. Artur outlines three key steps to enhance lead tracking and marketing attribution: implement...

In this podcast, Artur MacLellan goes in-depth into the effectiveness and challenges of the Google Ads Maximized Clicks strategy. He shows how the approach can bring in traffic, though it requires being handled with care to make certain that the outcome of the campaigns answers the business questions. Artur emphasizes the importance of leveraging a Google Ads feeder strategy to identify high-perfo...

In this conversation, Artur MacLellan discusses a successful Google Ads Standard Shopping/Shopify strategy that led to a 514% increase in sales. He outlines a five-step approach to optimize Google Ads campaigns, focusing on keyword research, product duplication, and campaign management. Throughout the discussion, he highlights how implementing a google shopping ad strategy to get #1 can significan...

In this conversation, Artur MacLellan shares a detailed Google Ads Broad Match Search Strategy that reduced his cost per lead by an impressive 60%. He walks through a four-step process: analyzing existing data to identify opportunities, setting up a well-structured campaign, allowing the Google Ads Broad Match Search Strategy to run without interference, and then thoroughly analyzing and scaling t...

In this conversation, Artur MacLellan dives into the innovative use of AI tools, with a focus on ChatGPT for google ad copy, as well as platforms like perplexity.ai, to create highly effective and engaging ad content. Artur shares examples of his custom GPT and custom Space in Perplexity in how it models it's writing after some of the best copywriter, while avoiding common AI words, and lever...

Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions. In This Video, You’ll Learn: How to set up...