Good Morning, Market

Ruel Joyner took a family business and turned it into a paragon of design in the southern retail scene. Learn the 24e story from inception, to navigating the pandemic, to reinventing itself to account for the "Amazon effect". Ruel Joyner designs inspiration in episode 2 of the retail mini-series. Discover 24e Design Co. : https://24estyle.com/ Learn more about Sol Insights : https://www.solinsight...

COVID-19 did a number to all industries, with retail brands at the front lines of red-hot consumer demand with limited serviceability and supply-constraints. In the kick-off to our retail mini-series, CEO of A Southern Lifestyle Co., Parker Rhodes, shares how they grew despite lock-downs and shutdowns. Discover A Southern Lifestyle Co .: https://asouthernlifestyle.com/ Learn more about Sol Insight...

To help craft the best marketing program ever, we covered a lot of topics with great marketing leaders. Having covered topics from the core brand to the ideal customer, digital and traditional, creative and analytical, we wrap the series proper by reflecting on the topic takeaways from each episode. Learn more about Sol Insights: https://www.solinsights.com Get the weekly Good Morning, Market emai...

We have more data than ever, yet most marketing programs are run on spontaneous creativity and gut-instincts. Zeek Coleman has been using data intelligence for over a decade to achieve growth and bring new solutions to market. In the final topic of the marketing program marathon, Zeek shares the insights on how data-driven marketing wins over other approaches. Connect with Zeek: https://www.linked...

A picture is worth a thousand words, but it’s worth much more than that when you tie traditional networking with digital media blasts through photography. That’s what Savannah-famous Bunny Ware does; and today, we get the inside scoop on how to use the power of image for powerful brand growth. Contact Bunny Ware: call @ 912-844-1122 or email bunnyinthecity@gmail.com Learn more about Sol Insights:...

Video is the preeminent form of communication in 2022. For years now, marketing gurus and commentators have been proclaiming the need of all businesses to leverage video, but most small-to-mid-sized organizations aren't doing enough volume or quality. Jim Wacker, co-founder of full-service video production company, Skyway Pictures , joins Good Morning, Market to discuss the king of content mediums...

There’s lots of talk about operating your marketing like a media company, so who better to discuss this than a media company. Lauren Wolverton is a journalist, podcast host, and sales executive at multimedia company, Connect Savannah. In this episode, Lauren shares how businesses can partner with multimedia companies to leverage multiple channels to reach their audience with entertainment, news, a...

Some slap their logo on some pens and mugs, others make long-term impressions to gain new customers and appreciate core customers. Diana Morrison has been in promotional product marketing over three decades. She shares how to effectively grow your business and brand through an increasingly under-rated approach. Learn more about Ad Specialty Services: https://www.adspecialtyservices.com/ Learn more...

You may be networking, but does your business win local marketing with well-executed events? Marianne Ganem-Poppell joins the marketing program marathon to show how hosting events can rally support, build trust, and drive growth in a chosen market. Learn more about Savannah Master Calendar: https://savannahmastercalendar.com/ Learn more about Sol Insights: https://www.solinsights.com Get the weekl...

Most (if not all) of us are playing on social media - but are we winning with it? Social media is a source of great frustration and brand power for every-day businesses, so I interviewed social media marketer, Jillian Rowe, to show us how to understand the place and potential of social media channels within the marketer tool kit. Jillian Rowe is the Creative Director of SMG Advertising & Film...

Is your business website a revenue-generating machine or merely an online business card? Liz Saxton of Southern Marketing Team overviews the form and the function of a strong business website, so small businesses can grow their businesses in the digital landscape. Learn more about Southern Marketing Team: https://southernmarketingteam.com/ Learn more about Sol Insights: https://www.solinsights.com...

Marketing plans are the most proven vehicle to increase your company's value to its customers and market on an annual basis. Phillip runs down the essentials of a great marketing plan to reach growth goals in 2022. Learn more about Sol Insights : https://www.solinsights.com Get the weekly Good Morning, Market email newsletter (includes ONE PAGE MARKETING PLAN GUIDE): https://www.solinsights.com/go...

Many business leaders understand they need to be more focused on their sweet-spot customers, but most don't have the know-how or resources to identify and profile said customer. In episode 2 of the marketing program marathon, Phillip highlights what data you need to build a great ideal customer profile, its business value, how you get it, and how you can wield it for business growth. Learn more ab...

New year, new you, right? As businesses enter 2022, it's time to finalize your marketing program to meet your growth goals. A good place to start is solidifying your core brand.  Graphic designer and promotional products expert, Sandi Prosnitz of Logo Goods, highlights the marks of a strong company brand in episode one of our kickoff series.

Will inflation get under control? Will America get back to work? How much economic growth should we expect? While we don't have answers, Andrew Scheirer of Scheirer Wealth Management provides insights on how the U.S. economy is shaping up for the new year. Tune in to the final episode of Season 1!  Hip Hop Christmas by Twin Musicom is licensed under a Creative Commons Attribution 4.0 license....

A new marketing study has paved the way for greater Return On Ad Spend (ROAS) by focusing on targeting ads rather than expanding its reach. With 2022 around the corner, this new approach to advertising could be a game changer. Phillip discusses the research and the insights which marketing leaders can infer. 

It's time to start thinking about your goals and marketing strategy for 2022. Marketing tactics change everyday, but the principles never do. In this episode, Phillip highlights six of his favorite marketing maxims for business growth. The market round-up includes a key synopsis of the 2021 Chatham County State of Small Business.

Some quick updates for the audience from the Black Friday shopping weekend, and the upcoming Good Morning, Market podcast launch party!

There is a lot of noise (in general) - there is a ton of noise (now) for small businesses to navigate. While such things can derail success, Jess Belfry knows how to stay focused on what’s important long-term for your organization. As a successful entrepreneur and chapter chair of Savannah SCORE, Jess shares a proven path to growth as we enter the holiday season.

This week, the $1.2 trillion infrastructure bill will get sent to President Biden to sign. What is in this high-profile bill and what does it mean for your business moving forward? I breakdown the bill and give some thoughts on the Main Street impact of the Infrastructure Investment and Jobs Act .

In this episode, we discuss the national economic outlook for the home stretch of 2021, including growth prospects, inflation, and supply struggles. How can small and mid-sized businesses adapt and overcome these threats? I include six potential strategies for growth in response to the market.

At the core of a strong business brand is a great personal brand.  Victoria Baylor, mindset and clarity coach, shares the importance of  personal branding for business leaders and how to position that image to  your target market.

On the other side of the COVID-19 pandemic, big businesses are poised to  win big, but small and mid-size orgs are facing even tougher climates.  Here's how everyday businesses can capitalize on market opportunities  for huge growth this decade.

Most businesses are trying to win big while playing it safe with the  known playbooks and approaches. Jesse Cole, owner of the national  sensation Savannah Bananas, shares how everyday businesses can stand out  in their market with a fun, genuine, and fans-first philosophy.

It's easy to join a business network or chamber of commerce, but many memberships don't translate to business success. To help us understand how to approach business networking for brand reputation and market prominence, I speak with Courtney Rawlins. In addition to her role as Chief Operations Officer at a successful marketing firm, Courtney has served consecutive terms as the President of a cove...