Good Marketing with Stephanie

Taylor Swift and Travis Kelce's Madison Square Garden wedding generated nearly as much media coverage as America's 250th birthday — happening the very same weekend. Was it a PR triumph or a case of overexposure? In this episode of Good Marketing with Stephanie, host Stephanie Pryor sits down with 20-year communications veteran Matt See (Disney, Nicki Minaj, Gatorade, Lowe's Motor Racin...

The information universe has never been more fragmented — and for communications professionals, that means the stakes have never been higher. In this episode, host Stephanie Pryor is joined by sociologist and consultant Stephanie Devitt of SDK Strategic Services for a candid conversation about information pollution, the collapse of shared narrative, and what communicators in both the public and pr...

Happy Earth Day! This episode is coming to you at a complex moment for sustainability—and for the professionals tasked with communicating it. Sustainability author, consultant, and speaker John Pabon joins Stephanie to talk about why sustainability isn't losing steam; it's just evolved. From greenwashing to green hushing and from outdated scare tactics to radical transparency, John breaks...

The marketing playbook is being rewritten in real time — and Sophie Buonassisi has a front-row seat. As SVP of Marketing at GTMfund and the driving force behind GTMnow, Sophie works directly with the startups and founders who are shaping the future of go-to-market strategy. In this episode, Stephanie and Sophie dig into how AI is transforming marketing teams, what the new talent profile of a marke...

What do you do when your product is technical, your industry is traditional, and your competitors all look the same? You build a brand people actually remember. Stephanie sits down with Josh Rozman of Oberlin Filter Company, USA to unpack how a one-person marketing team introduced Phil—a spokes-character that made industrial filtration feel approachable, human, and impossible to ignore. They cover...

Why is “storytelling” suddenly showing up in tens of thousands of marketing and communications job listings? Stephanie Pryor is joined by Sooraj Shah, Head of Content Marketing at Aikido Security and a former journalist, to break down a Wall Street Journal article arguing that companies are desperately seeking storytellers. They discuss what storytelling really means in practice, how narratives ar...

Marketing has become obsessed with what’s measurable—and brands are paying the price. Stephanie Pryor talks with legendary advertising leader Ellis Verdi (DeVito/Verdi) about why classic, truth-rooted creative still matters, how performance marketing created an imbalance that weakened brand saliency, and why “clever” isn’t the same as creative. They also unpack how AI can support production—but ca...

2025 was weird — and if running your business felt harder than it used to, you’re not imagining it. In this episode of Good Marketing with Stephanie , Stephanie Pryor talks directly to freelancers, solopreneurs, and small agency owners who survived a turbulent year of economic uncertainty, shrinking budgets, AI disruption, and nonstop pressure to adapt. If you’ve caught yourself thinking: “Is it j...

What does it really look like to prepare your marketing for 2026—with AI, shifting buyer journeys, and changing KPIs all at once? In this episode of Good Marketing with Stephanie , host Stephanie Pryor chats with Lisa Zwikl, Chief Strategy Officer at SmartAcre, about the intersection of brand, AI, and the future of search. Lisa started her career in PR, moved into strategic communications and dema...

In this episode, host Stephanie Pryor sits down with Patrick Schober, founder, CEO, and creative director of Poetica Marketing, a branding, marketing, and events agency based in Pittsburgh.  Stephanie and Patrick dive into one of the most urgent topics in the industry today: the role of AI in marketing. From AI’s impact on workflow to its increasing presence in advertising, sales, and content crea...

In this episode of Good Marketing with Stephanie, Stephanie sits down with Amy Steinmann, Principal of Halbrooke & Elm Strategic Communications, to unpack their biggest insights from the 2025 PRSA ICON conference. Stephanie and Amy discuss the evolving role of storytelling in PR, how AI is reshaping communications, the rising importance of trust and message discipline, and why owned media matt...

In this episode of Good Marketing with Stephanie , we’re talking tariffs, uncertainty, and how to stay visible when marketing budgets are under pressure. Stephanie is joined by Emmy Ross, Director of Business Development and Marketing at Astro Metal Craft, to explore how manufacturers—and all businesses—can approach communications strategically, even during turbulent economic times. They unpack ho...

Branding expert Paul Kiesche of Aviate Creative joins Stephanie to discuss the key components of impactful B2B branding and how it affects your customers, employees, and industry peers. Follow Paul Kiesche on LinkedIn: https://www.linkedin.com/in/paulkiesche/ Learn more about Aviate Creative: aviatecreative.com

Are you effectively building and maintaining an online community for your brand? In this episode, host Stephanie Pryor and former LANC marketing & PR specialist, Lindsay Griffin, talk about balancing corporate branding and EGC to create trust with your audience.

If you haven't picked client gifts yet, we have you covered. In this episode of Good Marketing with Stephanie, she speaks with Diana Smedley, co-owner of Lancaster Gift Box , about corporate gifting strategy and best practices. Want to learn more about LANC Marketing? Visit our website here: https://lancmarketing.com/ .

It's officially Q4, so you know what that means: budget season. Aileen Wigotow, CPA, shares best practices and advice for budgeting.

What is really going on with Google? GMWS host Stephanie Pryor interviews Mordy Oberstein, Head of SEO Brand at Wix. In this episode, they talk all-things-Google, SEO, and holding yourself accountable.

Does marketing really need to be stressful? Host Stephanie Pryor interviews Brooklin Nash, Co-founder and CEO of Beam Content, about his "spicy" online thought leadership. Connect with Brooklin and Beam Learn more about LANC Marketing

What will the future of marketing look like? How are students being prepared to lead? Why should anyone care? Stephanie Pryor interviews Dr. Carrie Sipes , chairperson for the Communication, Journalism and Media Department at Shippensburg University , to talk about teaching the next generation of media leaders and what inspired her to pursue a career in academia.

Stop trying to take our money! That is – stop trying to make the sale and instead think about building connections. Stephanie Pryor interviews college student (and LANC employee) Jenna Cornell to get advice for effective marketing to the Gen Z audience.

To finish LANC Marketing, LLC's first birthday week strong, Stephanie talks candidly about the experiences of taking that one big leap in her marketing career and starting a small business—from the highs to the not-so-highs. If you’re thinking about taking that next step in your career, here are the three things you need to be able to do: Believe in yourself: Manifest your vision! While life i...

Do you ever feel like your work as a marketer is completely divorced from your values—or from reality? Marketers take their lead from business executives, and things have been messy the last few years. In 2024, consumers (see also: humans) face mounting pressure from global issues like climate change, political division, and economic insecurity. Meanwhile, digital platforms continue to squeeze mor...