Good Influence(r) Podcast

In this episode of the Good Influencer podcast, Julia Marcum is joined by her other half in life and in business — her husband and the co-founder of Chris Loves Julia, Chris Marcum. Together, they pull back the curtain on what it’s really been like building an influencer career over the past 16 years.   From the chaos of a waterfall in their living room to the heartbreak of losing their cabin, Jul...

In this solo episode of The Good Influencer Podcast, Becca McLeod dives into the biggest challenges influencers face when it comes to connecting with their audience and growing their following authentically. She discusses best practices for handling direct messages, comments, and overall engagement without becoming overwhelmed. Becca also critically evaluates common growth strategies like round ro...

In this episode of the Good Influencer podcast, hosted by Julia Marcum and Becca McLeod, the duo dives deep into the history and strategies of content planning that helped them overcome burnout and achieve sustainability. They share insights from their 2022 retreat where they decided to get two weeks ahead in content creation, aiming to alleviate stress and improve the quality of their work. The e...

In this episode of the Good Influencer podcast, Julia Marcum and Becca McLeod discuss the evolving landscape of the influencer industry with the rise of AI models and content creation tools. They share their concerns about AI replacing real human connections, the ethical implications, and the legal battles some influencers are facing. They also explore how AI is being used to enhance content creat...

In this episode of the Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss the crucial role consistency plays in the growth of social media followings. Julia shares insights from her experience with her brand Chris Loves Julia, detailing the impact of their reduced posting frequency in Q2 and the resulting halt in growth. The conversation also touches on the balance between creati...

In this episode, Julia Marcum and Becca McLeod dive deep into the realities of life as a content creator within the fast-paced, ever-evolving influencer industry. Julia opens up about her recent trip to Italy, juggling ongoing home renovations, and the value of staying true to one’s voice through authentic storytelling. The conversation covers essential topics for modern influencers, including the...

In this episode of The Good Influencer Podcast, host Becca McLeod explores the dynamic world of influencer marketing with Victoria Bradley, brand manager at Chris Loves Julia. They discuss the value of knowing your niche, balancing personal storytelling with audience expectations, and fostering genuine brand relationships. The conversation offers practical tips on tagging, affiliate links, sponsor...

In this episode of the Good Influencer podcast, hosts Julia Marcum and Becca McLeod delve into the intricate world of social media algorithms and the power influencers possess to shape their own success. They stress the importance of not viewing the algorithm as an insurmountable obstacle but as a reflection of user behavior that influencers can learn from and adapt to. Through personal anecdotes...

In this episode of The Good Influencer Podcast, Julia Marcum and Becca McLeod pull back the curtain on the unspoken rules of influencing—what to do, what not to do, and what they’ve learned the hard way. From filming at the gym to setting fair rates with brands, they dive into the everyday etiquette that comes with having a platform. They touch on topics like protecting your privacy, handling DMs...

Being Brand Pleasing: Don't Say Dupe In the season two premiere of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss their new 20-question segment designed to reveal more about each other. Julia shares her dream collaborations, focusing on product design rather than specific brands. Becca tackles the question of whether anyone can be an influencer, emphasizing the hard work,...

In this episode of The Good Influencer Podcast, Julia Marcum is joined by her real-life sisters and co-workers, Victoria and Andi - for a hilarious, heartfelt, and brutally honest look at what it’s actually like to work with family. They dish on everything from boundary-setting and creative clashes to the surprising perks of hiring your siblings.  You’ll also hear how their childhood shaped their...

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss Instagram's latest editing tool, 'Edits,' and compare it to other popular apps like InShot. They talk about the challenges influencers face with Instagram's filming features and the importance of staying updated with platform changes. The hosts also delve into topics like taking breaks as an influencer, the...

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod dive deep into the critical importance of niching down for influencers. They discuss how identifying and committing to a specific niche can lead to massive growth and engagement, offering personal anecdotes and success stories. The hosts emphasize treating influencer work as a serious business from the start, highl...

In this episode of the 'Good Influencer Podcast,' we discuss the essential strategies for turning your passion for influencing into a profitable career. We emphasize the importance of getting paid for your work, highlight the mix-up between being a good influencer and a paid one, and discuss real-life scenarios like Coachella sponsorships and the Revolve lawsuit. Discover actionable tips on raisin...

In this episode of 'The Good Influencer Podcast,' Becca McLeod offers advice on taking breaks as an influencer without losing followers, the difference between collabs and sponsorships, and introduces the 'Dear Influencers' segment to answer listener questions. Key topics include negotiating fair compensation for branded content, handling lowball offers, and the pitfalls of using giveaways to grow...

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss strategies for making substantial income through affiliate marketing and how to maintain authentic engagement with your audience. They emphasize not relying solely on brand sponsorships and share personal experiences about the effective use of 'comment for link.' The conversation also touches on the importa...

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod tackle the hot topic of cancel culture and negativity, both for brands and influencers. They discuss recent examples, such as Happiest Baby and Daily Harvest, and the impact of public scrutiny on businesses. The conversation covers their personal experiences with online negativity, the importance of having a suppor...

Julia Marcum, founder of Chris Loves Julia and Good Influencer, and Becca McLeod, Head of Good Influencer kick off season 1 by discussing the reality behind large-scale PR campaigns, and how to make money as an influencer. Julia details her first experience setting her rates, working with a brand on a sponsorship, and what she charges for a Story set on Instagram. Want to learn more about how to m...

Celebrities under fire for not disclosing sponsored content according to FTC guidelines. Are celebrities and influencers held to different standards when it comes to sponsorship disclosures? Julia and Becca discuss creating content that honors the algorithm, while staying true to your own branding. Letting go of trends and finding your own unique perspective on Instagram. Be an algorithm pleaser,...

Julia details how she’s using Instagram’s new trial reels. A workflow that’s contributed to over 3k new followers from 1 video. Julia and Becca discuss inorganic growth and engagement, and the risk that has to long-term growth. Are round robin giveaways, boosting, and engagement groups akin to buying followers? Want to learn more about how to grow on Instagram? Join our Good Influencer subscriptio...

The Good Influencer Podcast, hosted by Julia Marcum and Becca McLeod, pulls back the curtain on the world of influencers. From content creation and brand partnerships to growth strategies and behind-the-scenes stories, each episode offers real, relatable advice. Whether you're building your brand or just curious about the industry, tune in every Wednesday for fresh insights. Want more? Join our Ma...