Good Business

Today’s episode is less of a lesson than recent episodes. Instead, today we’re making a case for a topic we’ll be talking a LOT more about in the future: IMPACT. What it is. Why it matters. And how to pay attention to it. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world ov...

Today is a branch off of our stakeholder conversation. If you listened to that episode, you should have a clear picture of exactly who matters to you and your work and why, as well as how much time you have for your work without sacrificing what those VIPs need and expect from you. Next up, we talk about exposure, protection, and the responsibility you have to those who matter most. Good Business...

In this episode, I’m going to walk you through how to think about establishing your stakeholders, the steps you need to take to do so, and how to make decisions based on who they are without compromising those big fat dreams we’ve been talking about. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and ind...

Today’s episode dovetails on our last one, where we talked all about how your value isn’t determined by your price tag. Today, we’re talking about discounts. First, we’ll talk about why businesses offer them, what their purpose is and when they ARE a good idea. Then we’ll talk about why they are probably a bad idea for you and what to do instead. Good Business is hosted by Illana Burk, CEO of Illa...

This episode breaks down the popular trope that if you don't charge a lot, people won't value your work. First, we talk about the conditions that make this a common piece of advice. Then I lay out why this is complete crap for certain kinds of businesses. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative l...

Today we're talking about why trust building beats list building every day of the week. We talk about why having a primary focus on list building in client acquisition is the very best way to feel like you are banging your head against a wall.  Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and indu...

Today’s episode is on one area of what people call the ‘CEO Mindset’. First, we’ll dig in a little to what people THINK this means. Then, we’ll talk through what it ACTUALLY means. And finally, we’ll wrap up with some simple truths about how to do this better and why doing so is necessary to actually grow. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coac...

Today’s episode is all about what to do when you’re working on something that you love but you can’t figure out why it just. isn’t. working. First, we’ll talk about what it feels like to love something but not be lit UP by it. Then we’ll talk about what to do about it and how to fix it. And finally, we’ll wrap up with some inspiring examples of how this works in action. Good Business is hosted by...

Quitting usually comes with shame. It feels like bad decisions and ignorance and can certainly be predicated on failure, but it is, and will always be a choice that is 100% within your control. You can’t be forced to quit. You can only choose to quit. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and in...

Each communication or point of contact you have with your people will have a ripple effect on every subsequent interaction. A blog post from years ago - left to languish in the annals of Google - that has nothing to do with your current work - can tell a potential client all the wrong things about who you are and what you do NOW. Good Business is hosted by Illana Burk, CEO of Illana Burk Consultin...

Today’s episode is all about the last frontier of content marketing: The bold notion that you can tell the whole truth and people will buy whatever you’re selling. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com...

Content is NOT just another task to be checked off the list. And it shouldn’t be something you do because you think you’re supposed to. Because it is not the only path to business building. Plenty of people thrive at their work without writing blog posts or starting podcasts. It DOES however, help a LOT. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach...

Today’s episode is about the fine art of designing offers and revenue models that work for YOUR work. Because when it comes to how you deliver what you do, one size most definitely does not fit all. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana...

Today’s episode is a piggy back on last week’s when we talked about how, in order to have real success as an entrepreneur, you have to actually love BEING an entrepreneur as much as you love doing your ACTUAL work. So today, as promised, I’m going to talk about all the reasons why being in business for yourself TODAY is actually pretty damn wonderful. Good Business is hosted by Illana Burk, CEO of...

Starting a passion-based business is not the same thing as creating a business around your life’s work. And here’s the hard and simple truth, there are actually very few things people are willing to pay for. And the fundamental truth is that your life Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and in...

Leadership is not an optional choice to be made, but rather something that WILL come with success, and how it’s essential you choose who YOU want to be from the two primary types of leaders. Because if you DON’T choose, you’re leadership style will continue to be muddled with bad habits and a tactical vacuum. It will affect who you are, how people see you, and the behaviors of those who follow. Go...

Understanding the difference between strategy and tactics is a critical skill in business leadership, and is the one most solopreneurs completely skip. Today’s episode offers a primer on what each actually ARE, how to use them, and how to ask yourself the harder questions that will lead to success. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and ad...

Marketing Funnels. What they are (and aren’t). Why I think they’re a terrible way to structure a client relationship. And what to do instead. The idea today is to show you why and how to look deeper at the prevalent logic that you HAVE to do this to be successful. You don’t. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs,...

Today’s focus is on how to love selling by loving your clients (or potential clients) first. Loving the people you’re selling to is a HUGE part of making selling into something you adore. It’s not just an esoteric concept. It’s crucial. If you want to not hate the sales process, the first step it to find ways to love every piece of it. And the first major piece is quite obviously the person on the...

Selling is a conversation. A communication. It’s how you show yourself to your community. The confusion happens when we see people we like, look up to, and respect using sales tactics that belie their stated mission. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. F...

Your values affect your your deepest work, how you make decisions, how you operate externally from yourself. It’s how you move through the world. Your value is how other’s experience it. Today's episode is a deep-dive primer on why understanding both is critical. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creativ...

Business is FULL of opportunities for compromise. Options. Bad advice. The kind that tells you it's OK to sacrifice your values. And as business owners, we are often asked to bend, shift, stretch. Change what we KNOW to be true to fit "The Rules". Today, we explore how to not lose your best work in all the hustle. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting...

Process goes WAY beyond systems setup. Today, we talk about how identifying the ways in which your process is slowing your growth can be one of the most valuable exercises you can do to thrive and grow. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of ill...

So it turns out that your business is not about you. It's about the people you most want to serve. Today we explore how (and why) to set your ego aside so you can build your business based on the RIGHT factors, rather than your deepest desires. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and indu...

Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk