Good Business

This episode is part four of the Offer Design series. And today's topic is: W hat does done look like? What does the end of a client relationship look and feel like? And how do you know when you get there?   And are you even designing one with an ending?   First, we will look at how you think about this right from the jump. How do you think about finishing when you haven't even started?...

In part 3 of the Offer Design Series, we talk about delivery. How you deliver is as important as what you deliver. Helping your clients or customers doesn't always mean doing it their way. Be the leader and make the choices that best serve. I use as an example how I have clients communicate with me between sessions. I used to let them choose the method, but that created more obstacles to doin...

Today’s episode is the second in our series on offer design. And it’s all about leading through scheduling. Leading well in any offer design starts with designing the schedule of your offer and making sure it is aligned with your own schedule. Not surprisingly, this ties in with keeping your promises from Offer Design Part 1 . For more details, visit illanaburk.com . Good Business is hosted by Ill...

Today's episode is all about knowing the promises that you're making and knowing if you can keep them. It's the foundation point of any good offer, whether you are making jewelry or you are designing a new coaching program or you are creating a web design project. It doesn't really matter. Offer design begins with a promise. What is the promise that you're making? And do y...

Today, we're going to talk about how to bring it all home. This is a pretty straightforward closing. The kicker here, and this is really important, is to tell them no. Listen in to find out why and how to close your consults. For more details, visit illanaburk.com . Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, crea...

This episode is the second in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any kind of relationship. Th...

This episode is the first in a series on how to do amazing consults and why it matters. The answer is not just "because it's how you get money." We're using consults as a basic template. But the structural process that I'm going to lay out for you can be applied to anything from doing a job interview to interviewing a new assistant to starting any kind of relationship.  Mo...

In this episode, we are talking about language and leadership.  This is one of my favorite topics because we are going to talk about the words that need to f-ing go. For more details, visit illanaburk.com . Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of...

In this episode, we talk about what productive antithetical marketing can look like, what it isn't, and what any of this has to do with toilet paper.  For more details, visit illanaburk.com . Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana ar...

In this episode, we're talking about impact.  When you're trying to make a positive impact, it can be very frustrating to feel like nothing you're doing matters. It's the thing that generally stops people from doing impact-driven, social justice type work because it feels like a drop in the ocean. And you know what, here's the really uncomfortable truth. It probably is.  W...

This episode is all about what it feels like to lead with power. This might seem like a bit of a misnomer. Obviously, if you're going to lead, then you have to have power, right? Well, it's not actually true.  This week, I talk about powerless leadership and what it looks like, the kind of power you want for effective leadership, and what it feels like to lead with (or without) power. Do...

Today we're talking about a topic that is core to leadership. It's about making peace with power. And with wanting power. It sounds like a simple thing, right? But... are you actually comfortable with the acquisition of power and what to do when you have it?  In order to make a real impact, accepting the need for power is a huge deal.   This episode will have you think about your relatio...

This episode is all about identifying your leadership values. It might not sound sexy, but it's essential. This is not going to be the standard "what are your values?" And you say, "honesty," and then we move on. It's not what we're doing right now. First off, we're going to articulate the need. Why do you need to know what your leadership values are? Second...

Let's talk about the future of leadership. It's not a light conversation, so grab a coffee and settle in.  Leadership is broken, like real broken. We don't actually know how to do this. And I want to talk about what to do about that and what the future might look like. So today I'm going to do a little rant about what's not working. I'm going to talk a little bit abou...

Good Business episodes are usually to teach something, whatever's top of mind that day. But this episode marks something new.   Today's episode is the starting line for 12 months of content where we're going to talk about leadership. What it is, what it isn't, what it means, and why it's important.  For more details, visit illanaburk.com . Good Business is hosted by Illana...

This episode is about constraint and the power of constraint. And today we're going to dig into the difference between constraint and scarcity and false scarcity and how those three things affect users, buyers, and consumers differently, no matter what you do.   For more details, visit illanaburk.com . Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coa...

Today, we are going to talk about something that comes up again and again. And that is the willingness to pivot, to make big changes when you see them as necessary. Now a lot of this ties into the basic concept of objectivity. And we're going to touch on that a little bit too. But today is really about making peace with something that we are told our whole lives, that we're not supposed...

I'm so excited to be back in the saddle and podcasting again, and coming to all of you with all kinds of fun, new stuff today. I want to jump right in and talk about something that's really, really important to me. And that is how we value our worth.  I've been really amazed at how people talk about worth in the online space and in the business space. We tend to not really think abo...

Today's episode is all about how to look a little closer at the ever-growing trend of membership sites all over the place and how to know if you should jump on the bandwagon or not. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the w...

Today’s episode is about the simple idea that your business exists not just to support you and your stakeholders, but to support your community. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com On TikTok: @illana...

Today's episode is all about how to not be a jerk in the middle of a crisis. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.com On TikTok: @illanaburk On Insta: @illanaburk

Today, we talk all about that craptastic feeling of being buried. Underwater. Crushed by the weight of big ideas, neverending task lists, and elephant-sized goals.  Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.co...

Today’s episode is all about how to not shoot yourself in the foot right out the gate. I’m gonna break down one very common mistake that newbies (and non-newbies) make and how to fix it. Today, we learn how to ask for help and guidance in a way that doesn't totally tank your chances of actually getting it. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic...

Things like adding extra value to something you do is fine.  What I’m talking about is when you completely blow the scope of what was asked of you out of the water. Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: illanaburk.co...

Today’s episode of The Good Business Podcast is all about my very favorite quote in the whole world. “Start where you are. Use what you have. Do what you can.” by Arthur Ashe Good Business is hosted by Illana Burk, CEO of Illana Burk Consulting llc and strategic coach and advisor to entrepreneurs, creative leaders, and industry disruptors the world over. For more of illana around the web: Web: ill...