Golf Business Technology Podcast

Season 6, Episode 1: "Democratizing the Range — Inside Toptracer Go" Guest: Oskar Åsgård (Senior Manager of Product Management & Marketing, Toptracer) How do you bring elite ball-tracking technology to a 10-bay standalone facility or a traditional grass-tee range without six-figure infrastructure budgets? In the Season 6 premiere of The GBT Podcast , the team sits down with Toptracer...

The GBT Podcast | Season 5, Episode 10: Transforming Instruction with Data ft. Bernie Najar What happens when elite coaching meets cutting-edge golf technology? In this episode, we sit down with Bernie Najar , Director of Instruction at Caves Valley Golf Club and recognized as one of Golf Magazine’s Top 100 Teachers in America. Bernie has been at the forefront of integrating advanced technology in...

Eliminating the No-Show Dilemma with Josh Segal No-shows, last-minute cancellations, and the messy logistics of rain checks have plagued golf course operators for decades. In this episode of The GBT Podcast , we sit down with Josh Segal, Co-CEO of Golf District , to discuss how his company is introducing a modern, risk-free prepaid model to golf courses—inspired by the ticketing systems of major l...

Golf 2.0: How Technology is Shaping the Next Wave of Golf Experiences and Revenue Opportunities Recorded Live: The 2026 PGA Show, Orlando, FL Host: Golf Business Technology (GBT) Guests: Jill Walsh – Toptracer Johan Rogebrant – Sweetspot The 2026 PGA Show floor made one thing abundantly clear: golf technology is no longer just a luxury add-on for high-end resorts. It has become the core infrastruc...

In this episode of The GBT Podcast , we dive deep into the rapidly evolving world of international golf management and technology with Nathanaël Pietrzak-Swirc, CCM , the Chief Executive Officer of UGOLF International . As Europe's largest golf club management company and the fifth-largest globally, UGOLF (owned by the Duval Group) is rewriting the rulebook on how golf courses operate, expand,...

In this episode, we sit down with one of the most innovative minds in modern golf course architecture: Agustín Pizá , founder of Pizá Golf . Celebrated by Forbes as one of the top creative minds from Mexico, Agustín is redefining the game across three continents by seamlessly blending art, sustainability, and disruption. We dive deep into his "out-of-the-box" design concepts, including Wellness Go...

The co-founder and CEO of GOLF.AI, building the world’s leading vertical AI platform connecting golfers, golf courses, and brands through intelligence. A global entrepreneur between Australia and the United States, he is shaping the future of golf by embedding AI into bookings, rules, media, and the on-course experience. With a community of more than 150,000 golfers and thousands of golf courses w...

Lightspeed’s Fraser Marriott Unveils Data-Driven Vision for Golf Operations at 2026 PGA Show ORLANDO, FL (April 1, 2026) — Speaking exclusively from the floor of the 2026 PGA Show in Orlando , Fraser Marriott, Head of Golf at Lightspeed Commerce (NYSE: LSPD) , outlined a transformative roadmap for the golf industry, emphasizing operational efficiency and measurable growth through data-driven innov...

Noteefy (pronounced 'Notify') is a technology company that accelerates golf course revenue, while improving the golfer and operator experience. Noteefy's proprietary software helps courses fill more times and golfers play more, when and where they want. Co-Founder & CEO of Noteefy - the #1 demand automation platform for golf courses & resorts. Noteefy helps tens of thousands of...

Old Tom Capital is an investment holding company shaping the future of golf and providing outsized returns to our investors. Our team invests across all stages and asset classes. We provide our portfolio companies unparalleled insights, extensive relationships, capital, and robust strategic resources. How we invest Domain Focused At Old Tom Capital, we focus on what we know best – golf. We invest...

Dan Naudo is the club manager at Jumeirah Golf Estates, a leading golf and lifestyle destination in Dubai. With a strong background in managing world-class golf and leisure venues in both the UK and the Middle East, Dan brings a wealth of operational experience and a passion for creating exceptional member and guest experiences. His previous roles include senior leadership positions at London Golf...

SpeakSport, a unique new venture in innovative AI-Voice Technology solutions for golf facilities. SpeakSport is a cutting-edge AI-Voice Technology, designed to transform golf course operations, enhance customer engagement, and streamline efficiencies around the clock. SpeakSport’s proprietary AI-Voice Technology allows daily-fee, resort and private facilities alike to: Drive Efficiencies : Automat...

ezLocator stands out as a pioneering entity within the golf industry, dedicated to revolutionizing the management of daily hole locations on golf courses. Founded in 2008 by Jon Schultz, a mechanical engineer with a profound passion for golf, ezLocator leverages patented software to automate the pin-placement process, enhancing the golfing experience for players while simultaneously improving the...

Our success  is directly attributed to  KRISP™  Lens Technology. A team of world-class optometrists, golf professionals, and passionate enthusiasts developed the finest golf-specific optics available. Every decision we make is driven by one goal:  Elevating Your Game. Your eyes are just the camera - they capture light and convert it into electrical signals. But your brain is the director, editor,...

Golf VX is a sports entertainment company. No matter if you are a serious golfer or just to have fun, we are here to bring the joy and excitement of playing golf. We believe everyone deserves the opportunity to uplevel their golf skills using the latest technology while sharing passion and connecting with friends. We operate and accommodate all your needs. Our flagship stores offer the most advanc...

One of the true icons of the game and one of the select band of golfers to have won more than 165 worldwide victories. He shares with Ben Hogan, Jack Nicklaus, Gene Sarazen, Rory McIlroy and Tiger Woods the distinction of being one of only five golfers to have won the career Grand Slam, made up of all four Major Championships. Player also won nine Majors on the Senior Tour and the Senior Grand Sla...

CommuniTee  is an all-in-one golf course marketplace. Designed to keep golfers engaged, our app helps golfers discover local course events, register for events, book tee times and communicate directly with courses and golfers in their community. Our social media design gives golfers the ability see other golfers booking tee times and registering for events on our app, which makes it easier to find...

Viya Golf appointed Marc Arnold as its new Director of Instruction, overseeing the teams of coaching professionals at three of Abu Dhabi’s top golf courses: Saadiyat Beach Golf Club, Yas Links Golf Club, and Yas Acres Golf & Country Club. Marc’s journey to this position is full of international experience. Born in England, he studied at the University of Birmingham for his foundation degree wi...

PROTOCONCEPT is a golf head parts brand founded in Japan in 2019, dedicated to pursuing innovation and excellence. Leveraging the world's top forging technology and cutting-edge technology, PROTOCONCEPT manufactures high-quality golf heads. World-class Forging Technology While typical forging can lead to variations due to polishing, PROTOCONCEPT employs the world's top-notch precision forging tech...

Co-founder and CEO of Whoosh. He is a reformed VC and successful serial entrepreneur with leadership experience scaling B2B & B2C companies in automotive, hospitality, and telecom. Read is a 4x founder with 3 successful exits, including an IPO. Known for his charisma and visionary leadership, Colin inspires trust in his team, partners and investors. He is a lifelong golfer and 2x collegiate Al...

Creators of the world’s most intelligent digital caddie, the ShotSense Golf Team blends deep analytics, cutting-edge AI, and real-world golf expertise to help every player make smarter decisions and score lower.

Our mission is simple - to help everyone on Earth move better, live better and be better. Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products are here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be. Transform with te...

Software development Whether it’s the development of a tee time and membershipmarketplace, help with software integrations, or a custom build — we areexperts in technology development. Revenue Management We will help you measure course occupancy and RevPAR to setup a Dynamic Pricing program to increase course revenue that’s driven bycustomer behaviour. Course Marketing We’re able to create custom...

Pioneers in golf cart batteries Listen to our interview with CTO at Trojan Batteries John Anderson Trojan Battery Company draws on 100 years of innovation to provide a range of batteries to fit your golf cart and low speed electric vehicle applications. As the original creator of the golf cart battery, Trojan is the most trusted battery brand providing innovative, high performing, dependable, and...

ReelGOLF™ is the first on-course autonomous videography system to create PGA® Pro Tour quality video for the everyday golfer. With ReelGOLF™, smart cameras are placed discretely near the tee boxes and greens on signature Par 3 holes to capture tee-to-green shots. Simply scan our QR Golf™ code, to record your shot, and the video will be sent to you within minutes. It’s that simple. Just Scan, Shoot...