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At Royal Portrush, Scottie Scheffler delivered a performance that redefined the modern major victory—clinical, intelligent, and composed. With a final score of –17, he claimed his first Claret Jug and fourth career major title, adding to his Masters wins (2022, 2024) and PGA Championship (2025). Only the U.S. Open remains, making the Career Grand Slam not a dream, but an inevitability. What made t...

In the world of golf, where millimeters matter and pressure runs high, one factor consistently separates champions from the rest: routine. Not merely habit, but a deliberate, structured sequence that anchors performance, sharpens focus, and readies both mind and body for the shot. From PGA winners to LPGA comebacks, elite players across decades have credited a steady pre-shot routine as their ment...

A new era in golf coaching has arrived, and it's driven by artificial intelligence. eCoach 360° is not just another swing analysis tool—it is a comprehensive, AI-powered coaching platform that’s transforming how golf is taught, practiced, and monetized. By turning AI into an active partner, eCoach 360° empowers coaches, students, and golf institutions to elevate performance through personalized, d...

L.A.B. Golf has always stood for innovation, disruption, and a bold rethinking of what putting performance can be. Known for its lie-angle balance technology and a fiercely loyal customer base, the company has challenged conventional wisdom and carved a unique place in the world of golf. Now, with the announcement of its acquisition by private equity firm L Catterton, a new chapter begins—one driv...

Cameron Young captured his first PGA Tour title at the Wyndham Championship, finishing 22-under and securing a place in the FedExCup Playoffs. His breakthrough came at the final regular-season event. The playoffs begin August 7 at TPC Southwind. Meanwhile, the PGA Tour extended its partnership with 3M through 2030, reinforcing stability for the 3M Open. LPGA Tour: Yamashita’s Major Moment Japan’s...

Modern putting has evolved beyond intuition and guesswork. Today, it blends precise data analysis, biomechanics, and psychological insights—turning the green into a laboratory of measurable performance. Elite coaches and players now rely on advanced tools like Puttalyze and Quintic to refine every aspect of the stroke, from alignment to launch angle, rhythm, and mental composure. From Diagnosis to...

Seeing the Swing: Golf Visualization and Perspective In modern golf, visual perception has emerged as the driving force behind major performance breakthroughs. While traditional training emphasizes strength and mechanics, the brain’s immense visual processing power—over 40 % of its capacity—suggests a deeper pathway to excellence: learning how to see the golf swing. The Rise of eCoach 360° Enter e...

In the pursuit of elite performance, modern golfers increasingly turn to the mind-body connection. This approach is at the heart of two audio-based programs designed to elevate focus, relaxation, and consistency on and off the course: "Breathing" and "Routine Audio." The first series teaches deep diaphragmatic breathing , a technique that calms the nervous system, reduces physical tension, and sha...

In the world of golf equipment, much attention is paid to clubheads, grooves, or spin rates—but it’s the shaft that often decides whether energy is transferred with precision or wasted in deflection. The shaft is the invisible engine of the golf swing: a biomechanical link that translates motion into measurable performance. And the more precisely it's matched to the player, the more it transforms...

By Henrik Jentsch, Director, Golf Academy 360° powered by eCoach 360° Office Golfers often obsess over swing mechanics but overlook a silent score killer: poor strategy into the green. Most amateurs—and even low-handicappers—are unaware of how consistently they miss short. The real issue? A fundamental misunderstanding of carry distances and shot dispersion. The Distance Myth Most players believe...

With the Spider ZT series, TaylorMade introduces a new generation of performance putters built around the principle of zero torque and lie-angle balance. These design innovations aim to eliminate compensatory movements and deliver unmatched stability throughout the stroke—transforming the way golfers experience putting. What Is Zero Torque—and Why Does It Matter? Traditional putters—whether toe-do...

The week ending July 27, 2025, was one of sharp contrasts: on the course, a series of impressive victories lit up leaderboards across five major tours, while off the course, the global golf scene remained unusually quiet. From breakouts and career-defining wins to a total news void in business and policy matters, the sport seemed to pause its political debates and let the game speak for itself. 🏆...

Precision Golf Coaching Powered by 3D AI The eCoach 360° Swing Speed & Score Report , powered by SportsBox AI 3D, brings elite-level swing analysis to your smartphone. No sensors. No motion-capture suits. Just 8–10 swings recorded with your phone and tripod – and you receive a scientifically validated 3D motion analysis covering over 35 biomechanical parameters. This tool eliminates guesswork...

By Henrik Jentsch – Director of Golf Academy 360°, powered by eCoach360° For decades, golf instruction has preached the importance of lag—a deep angle between the lead arm and shaft during the downswing. Lag was seen as essential for power, compression, and elite ball striking. Scottie Scheffler breaks that rule. With almost no visible lag and a wide, flat downswing arc, Scheffler produces some of...

In the world of modern golf, the mind often has more influence than the body. Those who master mental control not only achieve better scores—but also lead more stable lives. The key lies in the “Inner Game”—a conscious approach to thoughts, emotions, and reactions, supported by methods from cognitive behavioral therapy (CBT). Thoughts shape performance. A player asking themselves before a putt, “W...

Short putts—those nerve-wracking three to five footers—carry disproportionate weight in scoring. They expose both technical flaws and mental tension. Yet when understood and trained properly, they can become your biggest competitive edge. This modern blueprint offers a structured, science-based approach that blends mechanics, fitting, physics, and emotional resilience. 1. Setup & Technique: Re...

One of the most misunderstood aspects of the golf swing is post-impact extension. Recreational players often try to mimic the look of elite golfers by forcing their arms straight after impact—only to end up with a hunched posture and mishits. But true extension doesn’t start with the arms. It begins deep in the body. Modern motion analysis shows that consistent extension is not created by actively...

By Henrik Jentsch, Director of Golf Academy 360° powered by Puttalyze In golf, few skills are as underestimated—and as vital—as putting distance control. While players spend hours working on swing mechanics and driving power, the ability to control putt length remains the true foundation of consistent scoring. Without it, even a technically sound round can quickly unravel. Distance control isn’t g...

To play better golf today, you need more than just talent—you need data. With the new LaunchBox by TruGolf , golfers have access to a portable, high-performance launch monitor system that captures, analyzes, and delivers precise information—wherever you choose to train. At its core is a smart, compact device equipped with dual high-speed cameras that accurately track every shot—from the longest dr...

On a windswept Sunday at Royal Portrush, Scottie Scheffler delivered a clinical display of championship golf, winning the 153rd Open Championship with a final-round 68 to finish at 17-under-par. The 29-year-old American claimed his second Claret Jug and fourth major title, holding off a world-class field with calm precision. Scheffler opened with a birdie at the 1st, then added more at the 4th and...

As the 153rd Open Championship entered the weekend stretch, Royal Portrush’s Dunluce Links proved both brutal and beautiful. With winds swirling off the Atlantic and pressure mounting, the championship demanded precision, adaptability, and mental resilience—traits that separated contenders from the rest across Rounds 2 and 3. Scheffler Leads with Grit and Precision World No. 1 Scottie Scheffler su...

As the winds off the North Atlantic intensified, the 153rd Open Championship delivered a spectacular mix of precision, emotion, and unpredictability. Over the first two rounds (July 18–19, 2025), Royal Portrush’s Dunluce Links reclaimed its reputation as one of golf’s sternest tests—exposing every technical weakness while rewarding brilliance. Scheffler Leads, Chasing History World No. 1 Scottie S...

As the first two rounds of the 153rd Open Championship wrapped up at Royal Portrush, the Dunluce Links delivered what fans hoped for: a thrilling blend of precision, resilience, and emotional storylines under the brisk Northern Irish skies. Tight at the Top: Fitzpatrick Leads the Way Thursday’s opening round saw a five-way tie at 4-under-par 67. Matt Fitzpatrick, Harris English, Christiaan Bezuide...

Royal Portrush has roared back to life as the 153rd Open Championship commenced with palpable energy across its dunes and galleries. Over July 16 and 17, the stage was set and the first round played under brisk coastal skies, revealing early signs of form, focus, and fragility. The Calm Before the Storm Wednesday saw final preparations: swing tweaks, press conferences, and thousands of fans floodi...

For those who truly love the game, golf shouldn't be limited by weather, daylight, or seasons. This is exactly where TruGolf comes in. With its advanced combination of precise launch monitors, immersive simulators, and the powerful E6 APEX software, TruGolf offers an indoor golf solution that sets new standards. I am the official contact for the TrueGolf Launch Monitors and E6 APEX Software in the...