Jennifer Thyrion
Goldie Links Permanent Jewelry Podcast
Goldie Links is a podcast on the how-to's, inspiration, and all things to create and sustain a thriving permanent jewelry business. Create a successful, scalable, and, most of all, fulfilling business. We share all the tips, tricks, suppliers, and marketing and chat with fellow permanent jewelers! We are a believer in community over competition over here at Goldie Links - we want to see you win. Learn what it means to grow your own Goldie Links business and be a part of an amazing community of women that are passionate about jewelry, fun, and community
Author
Jennifer Thyrion
Category
Podcast website
Latest episode
Apr 20, 2026
Where to listen?
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Episodes
075: From Burnout to Balance: Using AI to Grow Your Business with Brooke Berndt 20.04.2026 54:10
In this episode, we’re joined by Brooke Berndt, business coach, serial entrepreneur, and mentor for women looking to build smarter, more sustainable businesses. Brooke shares her journey from owning a bar at 26 to navigating the challenges of the 2008 crash, pivoting into network marketing, and ultimately finding her calling in business coaching. We dive into the power of mentorship and how surrou...
074: From Overthinking to Showing Up: Social Media Strategy That Works 31.03.2026 1:10:08
In this episode, I’m sitting down with my personal coach, Elizabeth Marberry, an Instagram marketing strategist, business growth coach, and creative entrepreneur who is all about helping you stop overthinking your content and start showing up in a way that actually grows your business. From her background as a professional dancer to building a thriving brand online (and even running a brick-and-mo...
073: Turning Passion Into Profit: Growing a Permanent Jewelry Business and Wholesale Brand with Luxe Gems and Chains 24.03.2026 56:35
In this episode, we’re sitting down with Loretta and Tony from Luxe Gems and Chains, and their story is such a good one. From nurse life to photography to building a thriving permanent jewelry business, Loretta’s journey is a perfect example of following what lights you up and being open to where it leads. What started with making and selling earrings quickly turned into a full-blown permanent jew...
072: From Restaurant Owner to Silversmith: The Story Behind Desert Darlings Silver 17.03.2026 1:41:43
In this episode, we sit down with Harvest from Desert Darlings Silver to talk about trusting your gut, going all in, and building a handmade jewelry brand with heart. Before stepping into the world of silversmithing and permanent jewelry, Harvest was a restaurant owner who eventually sold her restaurants to pursue something new. What started as a passion for metal smithing quickly turned into a th...
071:From Pop-Ups to Partnerships: How Parker J Built a Thriving Permanent Jewelry & Charm Bar Brand 10.03.2026 1:11:00
In this episode, we chat with Rachel and Jess from Parker J, a permanent jewelry and charm bar brand based in Huntington Beach, California. They share how their partnership began, what it’s like running a business together, and why staying rooted in integrity and realistic expectations has helped them grow their brand. The Parker J team will also be exhibiting at the Permanent Jewelry Expo (PJX),...
070: Pivot With Purpose: Building a Permanent Jewelry Brand That Converts 03.03.2026 1:09:15
In this episode, I sit down with Rie of Charmed by Rie, a Southern California permanent jewelry artist and educator who shares what it really looks like to trust yourself, pivot when it feels right, and build a business that actually converts. Rie started her journey as a lash artist before adding permanent jewelry in 2022, quickly realizing the income potential and scalability of the permanent je...
069: Take the Leap: Why You Need to Be at PJX This Year with Brynna with Sunstone 27.02.2026 37:05
In this episode, I sit down with Brynna, the Events Director of the Permanent Jewelry Expo, and we dive into what makes the Permanent Jewelry Expo more than just another industry event. PJX is designed to be a truly transformative experience for artists at every level, and this year, they’re on track to host the biggest one yet. One of the newest additions to planning has been forming committees m...
068: Magnetic Branding & Meaningful Moments with Heather of SLVR72 24.02.2026 1:02:26
In this episode, we sit down with Heather, founder of SLVR72 in Boise, Idaho, to talk about what it really looks like to build a business rooted in faith, intention, and authentic connection. Heather started her permanent jewelry journey in the summer of 2023 after years of entrepreneurship and nine different business ventures! When she discovered permanent jewelry at a pop-up, everything clicked....
067: Adding High Profit Experiences to your Permanent Jewelry Biz with Glow Beauty Pricing Academy 17.02.2026 1:11:19
Krissy and Kali from Glow Beauty Piercing Academy join the podcast to talk all about building experience-based beauty businesses, creating meaningful client connections, and adding services that truly elevate your brand. From hollow needle piercing and foot soaks to lip gloss bars, spray tanning, this episode is packed with inspiration for anyone dreaming of expanding their space or building somet...
066: Building a Profitable Permanent Jewelry Business: Numbers, Systems & Social Media with Krista 10.02.2026 1:09:56
In this inspiring episode, we sit down with Krista from Full Circle in Virginia to talk all things brick-and-mortar life, permanent jewelry, growth, and what really happens behind the scenes of building a successful Brand. Krista shares how she got started 3.5 years ago after discovering permanent jewelry on Instagram, beginning as a pop-up and eventually growing into a full storefront and a studi...
065: Inside PJX with Johnathan CEO of Sunstone: Innovation, Vision & the Growth of Permanent Jewelry 06.02.2026 47:24
In this episode, we’re joined by Jonathan, CEO of Sunstone, and one of the driving forces behind the permanent jewelry industry and the creation of PJX. With 17 years at Sunstone and a background in micro-welding technology, Jonathan has played a major role in innovating the tools, systems, and standards that helped turn permanent jewelry from an idea into a real, scalable business model. We talk...
064: Inside Imprinted Supplies: Quality, Connection & Growing a Permanent Jewelry Brand 03.02.2026 57:27
In this episode, we sit down with Tiffany, founder of Imprinted Supplies, to share the story behind her journey from making jewelry to building a trusted wholesale supply brand for the permanent jewelry industry. What started in 2014 with a disappointing birthstone necklace purchase for her daughter turned into a full-blown business rooted in quality, intention, and truly understanding what artist...
063: Inside Sunstone Welders: Safety, Argon & Building a Long-Term PJ Business 30.01.2026 43:22
In this episode, we’re joined by Dave Holloway, VP of Sales and Marketing at Sunstone and a welding expert with over a decade of hands-on experience. Dave brings a deep understanding of welding technology and shares valuable insight specifically for permanent jewelry artists looking to elevate their craft and protect their business long term. We dive into Sunstone’s welder lineup, including the Za...
062: From Home Studio to Two Storefronts: Growing a Permanent Jewelry Brand with Intention with Julie from Weld & Arrow 27.01.2026 59:00
In this episode, we chat with Julie from Weld & Arrow, a Wisconsin-based permanent jewelry business owner who has grown from working out of her home in February 2024 to opening two brick-and-mortar locations in less than two years. Julie started just like many in the industry, she wanted permanent jewelry for herself, but wasn’t seeing it offered in her area. As demand grew, she realized in-ho...
061: Laser Engraving for Permanent Jewelry Owners: xTool Explained 23.01.2026 51:56
In this episode, we’re joined by Alex, who many of you may recognize from PJX last year, where he was running xTool demos! Alex spent nearly seven years at Sunstone, starting in production before moving into machine testing, application support, and eventually becoming the lead trainer for welding and machine use. His background gives him a rare behind-the-scenes perspective on what these machines...
060: Laser Engraving with xTool: With Dana From Stones and Findings, New Training for Permanent Jewelry Businesses 20.01.2026 1:27:35
Dana with Stones and Findings is back! This episode is packed with value as we dive into the world of laser engraving with xTool. Dana shares why customization and meaningful connection matter more than ever, especially in a world of fast fashion and disposable everything. From charging $5 per letter back in 2018 to searching for an $89k engraver at JCK, her journey led her straight to xTool and a...
059: Inside the Goldie Links Facebook Group: Mindset, Growth, and Real Support 22.12.2025 38:27
In this episode, we’re joined by Nikki of CO Adornable Permanent Jewelr y , who has been in the permanent jewelry industry for just over two years. Nikki is also the founder of Kaunis, where she offers gentle ear piercing training and wholesale supplies, making her business a well-rounded, experience-driven brand. Our chat centers around the Goldie Links Podcast, Supplies + All Things Permanent Je...
058: Pearls, Permanent Jewelry, and Profits: Finding Your Niche with Breanna from Shuck & Shine 06.11.2025 1:15:56
In this episode, we sit down with Breanna, the creative force behind Shuck & Shine , who’s been in the permanent jewelry world for nearly three years and recently opened her own studio this past June. What started as a personal adventure with her mom, driving to Toronto for her first permanent bracelet, has now evolved into a thriving business rooted in bridal and corporate contracts. Breanna...
057: Legal Lowdown Pt. 2: Permanent Jewelry on Minors, Trademarks, and Business Boundaries 06.08.2025 56:53
We’re back with Alyssa from Legal Doer, and in this episode, we’re deep diving into all things permanent jewelry and the law, especially when it comes to minors, trademarks, and copyright concerns in your business. Alyssa breaks down the legal grey areas surrounding welding on minors, including the lack of federal regulations. While there is no federal ban on performing permanent jewelry on minors...
056: Brick-and-Mortar, Big Margins & Hiring Right with Brittany with Chained Melody 29.07.2025 1:14:23
In this episode, we chat with Brittany from Chained Melody, who launched her permanent jewelry business in 2022 in Northern Indiana. What began as a hobby rooted in faith and prayer quickly turned into a full-time venture. After realizing she was making more with permanent jewelry than her full-time job, Brittany made the leap and never looked back! She hit the ground running, signing up for every...
055: Metals, Passion & Permanent Jewelry: A Conversation with Rocky of Rocky Designs 22.07.2025 55:34
In this episode, I am sitting down with Rocky from Rocky Designs in New York. A trusted supplier and designer in the permanent jewelry industry. Rocky shares his unique journey, starting out in the deli business before making the leap into jewelry design and manufacturing in 2021. Fueled by passion, drive, and a desire for something more, he took a chance on himself and hired a jewelry manager to...
054: Letting Go, Leveling Up: How Sarah Sold Linked and Launched Something Bigger 08.07.2025 57:43
Sarah is back! Former founder of Linked Permanent Jewelry, she’s officially launched her next big venture, VAULT, a modern virtual assistant service designed with creators and small business owners in mind. And trust us, this is only the beginning for her. In this episode, Sarah opens up about the surprising journey from exiting Linked to stepping into something entirely new. After announcing the...
053: Earrings, Permanent Jewelry & Everything In Between: Nikki’s Entrepreneurship Story 26.06.2025 1:16:22
In today’s episode, I’m chatting with my friend Nikki, a fellow permanent jewelry artist who has turned her passion into a full-time business! We first met when she wanted to learn wire wrapping, and as it turns out, we were practically neighbors! Fast forward, and Nikki’s been in the permanent jewelry game for over a year now. She got her start the way many of us do, by attending a permanent jewe...
052: Sparks + Search Engines: SEO Tips for Permanent Jewelers 17.06.2025 28:19
In this episode, we’re sitting down with Ashleigh, a permanent jewelry and boutique owner who took her love for business and turned it into a powerful SEO journey. After attending her first PJX and taking an SEO course, Ashleigh realized just how valuable search engine optimization could be, not just for her own brand, but for other permanent jewelers, too. She began working with Goldie Links as h...
051: Community, Chains & Clarity: Catching Up with Arc & Alloy 06.05.2025 55:03
Today we are chatting with Melissa from Arc & Alloy in New Jersey & so much has happened since our strategy call! After almost two years in business, Melissa is proof that following your gut can change everything. With a career in dental work, she decided to add on permanent jewelry after discovering it with her bestie! She happened to stumble into a shop also offering permanent jewelry tr...
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