Going Forward

In this episode:  We speak with biohazard clean up expert Scott DeMalteris of Lightning Restoration in Florida about the number 1 subject on everyone's mind these days....Covid-19.   Now that business are opening back up, how can you keep your business space safe for your employees and customers?   Find out in this week's episode.   About Lightning Restoration:  Lightning...

In this week's Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, which was called Your Daily Development...So don't be confused when Eric refers to the podcast by that name. We'll be back next week with an all new episode. Enjoy! In this episode: We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more! Many accountants don’t...

Welcome to the first episode of The AdCast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to advertising Success Manager Jay Howard about how much media has changed in just the last five years. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate it. Do you have questions about marketing and advertising for your o...

Welcome to the episode 2 of the AdCast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks to Kari McKinnis, an advertising student at Western Carolina University. They talk a little about Eric's background and the reasons why he started his own advertising agency. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We'd appreciate i...

Welcome to the episode 3 of the AD Cast : The Podcast for Marketers and Advertisers. Host Eric Elliott speaks with Attorney Ken Harrell from the Joye Law Firm, a Personal Injury Law Firm based out of South Carolina. They speak about: Personal Injury Lawyer Advertising Doing what is right by the Profession How much law firm marketing has changed in the last 5 years The challenges and opportunities...

It only took 5 episodes for us to tackle one of the biggest challenges marketers face today. Content Marketing. We speak with brand manager Kyle Downs to discuss the importance of content in today's world. Content marketing  is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1]  It is often used by businesses in order to: Att...

You're just in time for episode 6 of the Ad Cast, where we speak with VIP's Success Manager Jay Howard about how to measure success in your marketing efforts. Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitte...

This episode is all about being social, or more specifically how to present and market your business on social media. If you have listened to the podcast, let us know what you think. Please rate and review on iTunes! We’d appreciate it. Do you have questions about marketing and advertising for your own business? We would love to hear from you. Contact the show via email at eric@heyimeric.com Broug...

If you are tasked with marketing your law firm or really any business, then you know how hard it is to compete with big competitors with even bigger budgets. We invited Attorney David Aylor to come and speak with us about the challenges he faced in growing his law firm at it's inception in 2007. We talk alternative marketing, finding the right causes to attach your brand to, and even a little crim...

NOTE: This episode is Part 2 of 2. If you missed Part 1 it is available on our feed, please check it out! Did you know you can watch this episode on youtube? Visit and subscribe to VIP Marketing and Advertising on Youtube to see more! If you are tasked with marketing your law firm or really any business, then you know how hard it is to compete with big competitors with even bigger budgets. We invi...

Episode 10 is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to start his own law practice o...

Note: This is part 2 (of 2) Episode 11 is jam packed with a ton of information about what it takes to grow a law firm to great success, and stay top of mind for potential clients. We speak with Mr. George Sink of George Sink PA, Injury Lawyers with offices located in South Carolina and Georgia. He speaks about his early days as a teacher in Detroit, what he learned in Vietnam, and what it took to...

For any business, it's important to protect your work and protect your brand. But how do you know your rights? We speak with Attorney Ticora Davis of the Creator's Law Firm about what it takes to trademark your work and keep your intellectual property safe. This is episode 1 of 2. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charles...

For any business, it’s important to protect your work and protect your brand. But how do you know your rights? We speak with Attorney Ticora Davis of the Creator’s Law Firm about what it takes to trademark your work and keep your intellectual property safe. This is episode 2 of 2. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charles...

NOTE: This is episode 2 (of 2). If you missed last weeks episode go back because you missed some great insight. This week we have a jam-packed episode for you. Automotive Expert Terry Breedlove speaks with Eric about the challenges faced by many automotive dealerships when vying for that all important resource…attention. Some of the topics discussed are: The importance of having a unique selling p...

This week we have a jam-packed episode for you. Automotive Expert Terry Breedlove speaks with Eric about the challenges faced by many automotive dealerships when vying for that all important resource…attention. Some of the topics discussed are: The importance of having a unique selling position. Using social media as another outlet to reach new customers. Knowing the products you are selling. Whic...

About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and g...

In this Episode: Consultant Jason Hennessey joins The AdCast to talk about SEO from top to bottom. What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. This episode, like most is a must listen, especially if you have a website for your business. About VIP Marketing and A...

In this Mini-Episode: SEO Expert Jason Hennessey joins the Ad Cast to talk about the different media outlets available in our current advertising landscape and go in depth to each to give the best advice for where you place your dollars. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our...

In this Episode: “The more things change…” Part 2 (of 2) Music Industry veteran and Advertising Legend Peter Wertimer joins The AdCast to talk about his many years leading the advertising firm Chernoff Newman. He talks about the changes he has seen over the years and what has stayed the same.  He also talks about client/agency relationships, what to do and what NOT to do. About VIP Marketing...

In this Episode: "The more things change..." Part 1 (of 2) Music Industry veteran and Advertising Legend Peter Wertimer joins The AdCast to talk about his many years leading the firm Chernoff Newman. He talks about the changes he has seen over the years and what has stayed the same.  He also talks about client/agency relationships, what to do and what NOT to do. About VIP Marketing and Advert...

We have something special for you this week as we bring you this episode of the "Willpower" podcast with host William Holdren on which our host Eric Elliott was a recent guess. In this episode: Eric is interviewed about his early life and career path and why it's better to be Significant than Successful. About VIP Marketing and Advertising VIP Marketing and Advertising is an integrated advertising...

With the NCAA Football season over it's time to continue talking about the hot topic on everyones mind: Should we pay College Athletes? With NCAA revenues topping one billion dollars is it time for Division 1 school to share profits with the players. It’s a divisive topic for sure and we hash it out with SC Senator Marlon Kimpson, who is re-introducing a bill that would pay student athletes. Conne...

With the NCAA Football championship game looming now is the perfect time to talk about the hot topic on everyones mind: Should we pay College Athletes? With NCAA revenues topping one billion dollars is it time for Division 1 school to share profits with the players. It's a divisive topic for sure and we hash it out with SC Senator Marlon Kimpson, who is re-introducing a bill that would pay student...

In This Episode: Depending on when you choose to embrace business trends, Change can effect your business for Better, or for Worse. Knowing when to embrace changes to the way you do business is one of the most important lessons you'll learn when running your own business. Listen to this episode for advice and insight on how to make the right choice for yourself. Brought to you Every Wednesday by V...