Sandra Horlings, Marjolein Oyen, Christiaan Kraaijenhagen- Innoboost

Going Circular Pays Off

Business EN ↓ 6 episodes

Welcome to Going Circular Pays Off! In this series, we explore inspiring business stories of leaders building a sustainable business through innovative circular business models. Discover what it takes to scale a circular and greener business. We bring you real sustainable business stories about making organizations cleaner, more just, and future-proof. Learn how green entrepreneurship and circularity actively restore the world around us. At Innoboost, we prove that a strong circular business case drives real change. Tune in for actionable sustainable business practices! ✨

Author

Sandra Horlings, Marjolein Oyen, Christiaan Kraaijenhagen- Innoboost

Episodes

With guest Laurens Nolet - How Decathlon Proves Circular Models Drive New Customer Revenue - Going Circular Pays Off - Episode 6 10.06.2026 35:24

Smashing the Cannibalization Myth: How Decathlon Proves Circular Models Drive New Customer Revenue If your leadership team is holding back on sustainability initiatives, it is likely because of one deep-seated fear: will our second-hand options eat into our new product sales? But what if the data proves the exact opposite? In this episode of Going Circular Pays Off , hosts Sandra Horlings and Marj...

With guest Rose Vanhecke - What happens when the evidence of recycling becomes the reason to buy Electrolux? - Going Circular Pays Off 31.03.2026 33:47

In this episode, Rose VanHecke, Sustainability Director at Electrolux for Europe, APAC and MEA, shares one of the most inspiring business stories in the appliance industry. Discover how making new fridges from the recycled plastic of old ones helps close the resource loop, while creating a highly unique selling point and a thriving circular business model. The result? A distinctive greige color th...

With guest Mark Lina - Manutan - From Competitors to Partners: Shifting the B2B E-Commerce Mindset - Going Circular Pays Off 09.02.2026 29:58

"In the linear economy, you buy what you need. In a circular movement, you have to work with what is already there." In this episode of Going Circular Pays Off , hosts Sandra Horlings and Jaden Panetta sit down with Mark Lina, Business Developer for the Circular Economy at Manutan. Together, they explore how a European leader in B2B e-commerce, warehouse equipment, and office supplies is...

With guest Patrick Lerou - When "End-of-Use" is Just the Beginning of New Value Creation for Philips Healthcare - Going Circular Pays Off 29.08.2025 36:12

When "End-of-Use" Is Just the Beginning What if a hospital’s old MRI machine wasn’t waste, but an opportunity? "Good players win games, great players break records, legends change the game." In this episode of Going Circular Pays Off , host Sandra Horlings and co-host Christiaan Kraaijenhagen sit down with Patrick Lerou, Global Lead Reclaim & Trade at Philips. Together, the...

With guest Marieke Nispeling - How FrieslandCampina Tackles Waste in Asia - Going Circular Pays Off 15.07.2025 22:34

How a Dairy Giant Tackles Waste in Asia What does a dairy producer have to do with waste collection in Asia? Plenty, as it turns out. In this episode, Marieke Nispeling, Sustainability Lead, Asia, at FrieslandCampina, shares her circular journey, focusing on collecting and recycling packaging in Southeast Asia. From mapping where food packaging ends up to reimagining waste systems, she reveals how...

With guest Simon Rombouts (Chainable) - Can You Really Make Money with Circular Kitchens? - Going Circular Pays Off 12.03.2025 30:26

Can You Really Make Money with Circular Kitchens? Spoiler: Yes. And Simon Rombouts from Chainable is proving it with Kitchen-as-a-Service. "In five years, we will provide a kitchen cheaper than the traditional linear way, because our material resources are already harvested." In this episode of Going Circular Pays Off , host Sandra Horlings and circular expert Christiaan Kraaijenhagen ta...