Filament

Go-to-Market Playmakers

Business EN ↓ 32 episodes

Go-to-Market Playmakers is where B2B Tech and SaaS founders, leaders, and industry playmakers share the strategies that drive real results. Join host Jeremy Balius for winning GTM strategies from the industry’s best. Each episode unpacks the moves, insights, and lessons from industry playmakers who’ve successfully navigated the complexities of taking products and services to market. Whether you’re scaling a SaaS company, refining your revenue strategy, or leading a GTM motion, this podcast delivers actionable insights, real-world experiences, and proven frameworks to accelerate your success.

Author

Filament

Episodes

7. Market Development Funds (MDF) with Liliana Grisales (Schneider Electric) 04.03.2024 43:31

The theme of our seventh podcast episode is Market Development Funds (MDF). Joining our host Jeremy Balius to discuss all things MDF is Liliana Grisales, Global MDF Business Owner at Schneider Electric. Summary In this conversation, Liliana Grisales shares insights into the world of MDF programs and channel incentives. Liliana discusses her background and career journey, highlighting her diverse r...

6. B2B Tech Sales Enablement with Ed Badawi (Sales Inc) 26.02.2024 53:41

The theme of our sixth podcast episode is B2B Tech Sales Enablement. Joining our host Jeremy Balius to discuss all things sales enablement is Ed Badawi, Founder & CEO of Sales Inc. Summary In this conversation, Ed Badawi, shares insights on understanding sales cycles, content deployment, and the mindset of salespeople. He emphasizes the importance of aligning sales and marketing teams and tell...

5. Content Marketing and the CTO with Anthony Spiteri (Veeam Software) 17.01.2024 39:00

The theme of our fifth podcast episode is Content Marketing and the CTO. Joining our host Jeremy Balius to discuss all things content marketing in the context of the CTO's role is Anthony Spiteri, Regional CTO for APJ, Product Strategy, and Lead Cloud and Service Provider Technologist for Veeam Software. Summary Anthony Spiteri shares his origin story and career progression, from starting in tech...

4. Podcasting for B2B Tech with Alisa Manjarrez (Stories Bureau) 15.12.2023 41:10

The theme of our fourth podcast episode is Podcasting for B2B Tech. Joining our host Jeremy Balius to discuss all things B2B podcasting is Alisa Manjarrez, Managing Director of Stories Bureau. As a former marketing executive and current Managing Director of Stories Bureau, a B2B creative agency, Alisa specializes in award-winning digital storytelling, brand strategy, podcasts, and product launch c...

3. Opportunities in the Channel with Jay McBain (Canalys) 16.08.2023 47:03

The theme of this third episode is Opportunities in the Channel. Joining our host Jeremy Balius to discuss all things channel landscape is Jay McBain, Chief Analyst at Canalys. Canalys is the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. The 24-year-old market analysis firm strives to guide clients on the technology industry's future and t...

2. Selling To And Through Partners with Bryan Williams (Hockey Stick Advisory) 08.08.2023 32:03

Welcome to the second episode of B2B Tech Marketing Talks, presented by Filament. The theme of this second episode is Selling To And Through Partners. Joining our host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders. Bryan works with ambitious Tech Founders, C-Suites and Partner Leaders to develop and...

1. Partner Enablement with James Davis (Pax8) 01.05.2023 42:12

Welcome to the first episode of B2B Tech Marketing Talks, presented by Filament. The theme of this first episode is Partner Enablement. Joining our host Jeremy Balius to discuss all things partner enablement is James Davis, Director of Academy Asia at Pax8. James brings a refreshing view and deep insight on what it means to build and deliver partner enablement programs in channel programs or in a...