Go Gold with Katie Cannon

Are you the visionary in your business, or are you still the operator? In this episode, Katie Cannon shares what it really takes to move from overworked operator to confident, visionary CEO. Drawing from her journey of stepping back from the day-to-day grind, Katie walks you through the key shifts that helped her build a business that doesn’t rely on her. Whether you’re teaching classes, sending i...

Welcome back! In this episode, we’ll talk about the benefits of each model in your business. Whether you're a new children's activity entrepreneur or an established business, it's important to understand which model works best for you.  Over Katie Cannon’s 20 years in this industry, she tried various models and learned valuable lessons. Key Takeaways: Get super clear on your service. “Can wha...

What if you could make money every single day in your business, without chasing last-minute enrolments or riding the seasonal rollercoaster? In this episode, Katie Cannon shares the Make Money Daily method that’s helping children’s activity and sports entrepreneurs move away from stress and into structure. You’ll hear how to stop selling from the back foot, how to lead your team with intention, an...

This episode is about cutting through the noise and helping you focus on what moves the needle in your business. If you’ve ever found yourself thinking, “I’ve been so busy—but where are the results?” then this one’s for you. Whether you're teaching in schools, running village hall sessions, or managing your venue, there’s one key area that drives results for every children’s activity and sports bu...

This episode is a recording from our INSPIRE event in March. It’s a special one, where we’ll be sharing the stories of three incredible entrepreneurs who’ve been with us in our Gold Medal programme for the past year. They’ve received solid one-to-one support, group community support, and have been nurtured every step of the way—something I’m truly proud of. Hear from Shantelle , a franchisee of Ba...

Welcome to this episode of Go Gold with Katie! In this episode, we’re talking about one of the biggest shifts that can transform your children's activity business—learning to delegate and lead effectively so you can scale without burnout. As a business owner, it’s easy to fall into the trap of doing everything yourself. From marketing to admin to training your team, you might feel like no one can...

Welcome to Episode 52 of Go Gold with Katie! In this episode, we’re diving into how you can speed up your goals this quarter. With the next quarter fast approaching, now is the perfect time to take action and ensure you’re on track to hit your business targets. The key to making progress is breaking your big goals into smaller, achievable steps. Ask yourself: What is the one action that, if you fo...

Many children's activity and sports entrepreneurs struggle with stepping away from the day-to-day operations. The key to scaling your business while gaining back your time is building a team of strong, autonomous leaders. In this episode, Katie Cannon shares the exact strategies she’s used to grow multiple businesses while managing a busy family life. From hiring the right people to developing a l...

In this episode, we dive into the essential pricing strategies that can transform your children's activity business. From eliminating free trials to strategically discounting and raising prices, we cover everything you need to maximize profitability while maintaining a high-quality experience for your customers. How to convert free trials into paid trials How to replace standard sibling discounts...

Welcome to Training 3 of our Boost Your Cash Flow Accelerator series! In this episode, we dive into powerful strategies to ensure no student falls through the cracks in your enrolment process. We also explore how to systematically collect testimonials and referrals, treating them like a sales process.  Key Takeaways: How to create a rock-solid enrolment process that ensures every student is t...

Many children's activity and sports entrepreneurs ask, “What’s the magic formula?” The truth is—there isn’t just one. But there are proven strategies that can drastically improve your children’s activity business. One of the most powerful yet often overlooked methods? Annual payments. In this episode, Katie dives into why shifting to an annual payment model can transform your business, providing m...

The very first thing we teach when mentees join our mentorship programmes is knowing your numbers. You must understand your business inside out, back to front, and know exactly how you're making money today. It’s not just about booking trials or enrolling new members into your classes, camps, workshops, or schools. To survive and thrive in 2025, you have to think differently. If you want true fina...

Welcome to Go Gold with Katie. The podcast dedicated to children's activity entrepreneurs looking to create phenomenal businesses that change children’s lives while improving their own lifestyles. In This Episode, Katie dives into building a road to freedom in your business, emphasizing how simplifying your systems, aligning your team with your vision, and embracing the CEO role can unlock massive...

In this episode, Katie shares her top strategies for keeping your team motivated, inspired, and aligned with your business vision. Whether you're just starting or running a multi-venue enterprise, Katie's insights from her 16+ years in business will help you build a high-performing team that supports your goals and creates freedom in your life. Episode Highlights: The importance of clearly definin...

In this episode of Go Gold with Katie, Katie Cannon dives into an important question for children’s activity entrepreneurs: When is the right time to launch another income stream? Drawing from her 20+ years of experience in the industry, Katie shares practical insights and actionable advice to help you evaluate your next big idea strategically. What You’ll Learn in This Episode: Identify areas of...

In this episode of Go Gold with Katie , Katie dives deep into the reality of making difficult choices as a children's activity entrepreneur and how these moments shape your business. Katie recounts a significant decision in her journey of restructuring her team, the challenges of redundancy, and the emotional toll it took. This episode is a raw, real look into the unexpected hurdles of entrepreneu...

Welcome back, superstar activity entrepreneurs! In this episode, we’re diving into a crucial topic for anyone thinking about refreshing their brand in 2025: rebranding your business without losing focus on what matters. Rebranding can elevate your business, but only if done thoughtfully and with consistent alignment across every aspect of your brand.  Here’s what we covered: Like tech and cus...

Welcome to Go Gold with Katie! This episode is all about taking consistent, effective action to drive new student enrollments in your children’s activity business. Here are the key takeaways: In This Episode: Are You Really “Doing Enough”? Rethink your daily efforts. Bringing in new students requires a structured, consistent plan—not just occasional ads. Evaluate your approach and make sure you’re...

In this episode, I’m diving into the heart of social media marketing and how you can effectively engage on your socials to increase your student numbers. As many of you know, marketing is one of my sweet spots, and it's an important area for driving recruitment, filling classes, and boosting your overall income. I’m excited to share top tips to get the ball rolling! In This Episode: Marketing isn'...

As entrepreneurs in the children’s activity space, we often find ourselves juggling countless tasks. To truly succeed, you need to invest all your energy into one initiative at a time. It's exhausting to spread yourself thin. In this episode, we’ll dive into the essential strategies to double your productivity as a children's activity provider. Many entrepreneurs come to me asking for marketing ti...

In this episode of Go Gold with Katie , we dive deep into one of the most important strategies for any children's activity entrepreneur—playing the long game. Whether you're just starting out or have been in the business for years, there are moments when it feels like everything should be happening faster. From Katie’s 20+ years of experience, it’s not the quick wins that create lasting success. I...

Hey, superstar! This episode is all about stepping into your role as a CEO and finally getting out of the day-to-day grind. Whether you’re running a gymnastics gym, a dance school, a swim academy, or any type of children’s activity program, you’ve probably felt that constant pressure to do it all. But if you want to scale your business, you have to learn how to work in your zone of genius and dele...

In this episode, we're diving into the top three actions you should focus on when building a business plan that truly supports your vision and your lifestyle as a children's activity entrepreneur. These steps are all about getting crystal clear on your goals and making sure you're building a business that doesn’t just operate but thrives while giving you the freedom and flexibility you desire. We’...

In this episode, Katie shares her 20 years of experience running gyms, building studios, and mentoring hundreds of activity providers on how to combine both online and offline marketing efforts creatively. Think outside the box as Katie explores how to not only boost your student numbers but also build and market your team effectively. In This Episode: Why you should never separate your marketing...

In this episode, Katie will talk about one of the most powerful aspects of growing your business—momentum. Katie Cannon - founder of Gold Medal Business, is here to share how the power of consistency can really move the needle in your children's activity or sports business. In This Episode: The importance of consistency and the compounding effect on business growth. How to keep your marketing effo...